Metadata Will Supercharge Video, But It’s Still Early Days

AdExchanger |

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering that call. Metadata, put simply, adds more context to data. Metadata in video can range from the contents of that video (e.g., colors, products, characters) to the way it’s classified (e.g.,... Continue reading »

The post Metadata Will Supercharge Video, But It’s Still Early Days appeared first on AdExchanger.

from AdExchanger http://ift.tt/2ChrgFC
via IFTTT

Bidders Must Value Brand For Publisher Alliances To Succeed

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Manny Puentes, founder and CEO at Rebel AI. Every time we shop, we make the decision to purchase either a brand item or its generic equivalent. We assume generic laundry... Continue reading »

The post Bidders Must Value Brand For Publisher Alliances To Succeed appeared first on AdExchanger.

from AdExchanger http://ift.tt/2E3Py3S
via IFTTT

India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business

AdExchanger |

In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai Mirror – also offers apps and sites where users can make restaurant reservations, study for a test, stream music, buy stocks or track cricket scores. By building its own ad tech stack and developing mobile-heavy... Continue reading »

The post India-Based Times Internet Bets On Products, Not Ads, To Grow Media Business appeared first on AdExchanger.

from AdExchanger http://ift.tt/2zDCSx1
via IFTTT

60 Examples of Japanese Graphic Design

Style in various forms is evident in Japan. From shockingly vibrant posters to carefully landscaped gardens, Japan is without shortage of design elements. But even with all the intricacies and vastness of Japanese design, every form shares the same core: […]

from Inspirationfeed http://ift.tt/2pE75MG

20 Clean & Sexy Product Landing Pages

A product landing page is viewed literally and figuratively as a key visual introduction to any company with an online presence. Its aim is to bolster the outstanding features of the brand and express its message to the market more […]

from Inspirationfeed http://ift.tt/2zzPzcq

10 Money-Saving Websites to Download Design Resources

Web designers like any other creatives need tools and resources for their projects. Ready-to-use fonts, icon sets, badges, graphic characters, and other materials can help you to save a lot of time and efforts, and make your work done much […]

from Inspirationfeed http://ift.tt/2BXZ7E8

40 Cool Hipster Tattoo Ideas You’ll Want to Steal

Getting inked is not just about jumping in on a trend. It’s a lifetime commitment, something that you can never make rash decisions about. Sure, there will always be the option to cover it up or have it removed later […]

from Inspirationfeed http://ift.tt/2BYKIaA

Data And Diversification: How Publishers Survived 2017

AdExchanger |

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business. While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year... Continue reading »

The post Data And Diversification: How Publishers Survived 2017 appeared first on AdExchanger.

from AdExchanger http://ift.tt/2zvvcNi
via IFTTT

A Closer Look At Demand-Path Optimization: Why Humans Matter

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In September, I wrote a column that introduced the idea of demand-path optimization, the process by which publishers optimize the path from supply-side platforms (SSPs),... Continue reading »

The post A Closer Look At Demand-Path Optimization: Why Humans Matter appeared first on AdExchanger.

from AdExchanger http://ift.tt/2zeEahV
via IFTTT

Quartz Adopts Anti-Programmatic Stance; Agency Pitch Frenzy Siphons Talent

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Pushback The news company Quartz released a memo on Thursday laying out an anti-programmatic stance on advertising. “In a bygone era, advertisers wished to align with and support what they perceived as quality content,” writes Quartz publisher Jay Lauf. “That idea has eroded... Continue reading »

The post Quartz Adopts Anti-Programmatic Stance; Agency Pitch Frenzy Siphons Talent appeared first on AdExchanger.

from AdExchanger http://ift.tt/2zdiG59
via IFTTT

Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company

AdExchanger |

The New York Times acquired The Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service journalism. “The Wirecutter was doing what the Times would have done if we were to start from scratch,” said David Perpich, The Wirecutter’s president and general manager. The Wirecutter helped the Times... Continue reading »

The post Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company appeared first on AdExchanger.

from AdExchanger http://ift.tt/2DmR292
via IFTTT

Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution

AdExchanger |

Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and dollars – currently flowing to the duopoly. This week, Bloomberg debuted its 24/7 global news network TicToc on Twitter after reaching nearly 8 million people during Bloomberg TV’s live stream of three... Continue reading »

The post Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution appeared first on AdExchanger.

from AdExchanger http://ift.tt/2CQyEEj
via IFTTT

As GDPR Looms, Privacy Tech Is On The Rise

AdExchanger |

The May deadline to comply with Europe’s General Data Protection Regulation (GDPR) is swiftly approaching, and ad tech and security startups are forming a new industry: privacy tech. Companies like PageFair, Evidon, Prifender, Tealium and Segment hope to capitalize with GDPR compliance solutions for brands, publishers and even other ad tech vendors. The International Association... Continue reading »

The post As GDPR Looms, Privacy Tech Is On The Rise appeared first on AdExchanger.

from AdExchanger http://ift.tt/2kPGMxr
via IFTTT

After The Pivot To Video, Publishers Must Find A Way To Monetize

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Justin Festa, chief digital officer at LittleThings. It seems inevitable that publishers will at some point take a crack at video. With its high CPMs and promise to reach more readers, the move is... Continue reading »

The post After The Pivot To Video, Publishers Must Find A Way To Monetize appeared first on AdExchanger.

from AdExchanger http://ift.tt/2oZejdS
via IFTTT

What Packaging Says About A Product

For anyone who is trying to release a product, one of your most telling issues is with packaging. Many people engage with their product marketing and find that their main problem is trying to sell a great product in some […]

from Inspirationfeed http://ift.tt/2BwrtSr

The Importance of Visually Appealing Social Media Accounts

For any business today, one of the most important tools that they can utilize is social media. Social media gives us the equipment and the information that we need to move further forward with our business vision, ambition and general […]

from Inspirationfeed http://ift.tt/2BygyaM

What Apple’s Analytics Tool Means For Podcast Publishers

AdExchanger |

Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would share with podcast publishers aggregate online and offline listening behavior for episodes downloaded through iTunes and its Podcast player app. Previously Apple, which captures over half of all podcast listening, didn’t share... Continue reading »

The post What Apple’s Analytics Tool Means For Podcast Publishers appeared first on AdExchanger.

from AdExchanger http://ift.tt/2Cxczvj
via IFTTT

Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding

AdExchanger |

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve... Continue reading »

The post Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding appeared first on AdExchanger.

from AdExchanger http://ift.tt/2C4f0Vd
via IFTTT

Publishers Reduce SSP Partners; Facebook Monetizes WhatsApp

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor communiy even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% on... Continue reading »

The post Publishers Reduce SSP Partners; Facebook Monetizes WhatsApp appeared first on AdExchanger.

from AdExchanger http://ift.tt/2AYengB
via IFTTT

NYT’s New Ad Chief: Digital Publishers Need More Than Ads To Survive

AdExchanger |

Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable being sold for a bargain-basement price. But The New York Times is telling an upbeat story about its business with a new storyteller at the helm: Sebastian Tomich. Tomich, the company’s former... Continue reading »

The post NYT’s New Ad Chief: Digital Publishers Need More Than Ads To Survive appeared first on AdExchanger.

from AdExchanger http://ift.tt/2AiP0og
via IFTTT

Ads.txt Study Shows Huge Publisher Losses To Domain Fraud

AdExchanger |

A joint study from Google, Amobee and Quantcast that examined Ads.txt data found rampant counterfeit inventory available to DSPs that seemingly came from 16 media companies, including Turner, The New York Times, Business Insider and The Washington Post. The research shines a new light on the extent of the harm done to major publishers by... Continue reading »

The post Ads.txt Study Shows Huge Publisher Losses To Domain Fraud appeared first on AdExchanger.

from AdExchanger http://ift.tt/2l5fgzR
via IFTTT

Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns

AdExchanger |

CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not... Continue reading »

The post Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns appeared first on AdExchanger.

from AdExchanger http://ift.tt/2BWFIPv
via IFTTT

This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

AdExchanger |

Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next... Continue reading »

The post This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch appeared first on AdExchanger.

from AdExchanger http://ift.tt/2B3xLLw
via IFTTT

Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »

The post Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly appeared first on AdExchanger.

from AdExchanger http://ift.tt/2k9zhBk
via IFTTT

Publishers Find Themselves Caught Up In Brand Safety Nets

AdExchanger |

Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filters... Continue reading »

The post Publishers Find Themselves Caught Up In Brand Safety Nets appeared first on AdExchanger.

from AdExchanger http://ift.tt/2zY3mu9
via IFTTT

Publishers And The Inevitable Pivot To Video

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to video... Continue reading »

The post Publishers And The Inevitable Pivot To Video appeared first on AdExchanger.

from AdExchanger http://ift.tt/2izXCTY
via IFTTT