Thursday, December 28, 2017

Bidders Must Value Brand For Publisher Alliances To Succeed

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Manny Puentes, founder and CEO at Rebel AI. Every time we shop, we make the decision to purchase either a brand item or its generic equivalent. We assume generic laundry... Continue reading »

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