Top 40 Book Recommendations For Designers

The proverbial fact is that knowledge is power, that “the more you know, the better off you are.” Books are often known for changing people’s values, their worldview, and their ideas about design. In doing this we hope to focus attention […]

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10 Tips for Creating Content in Dry or Difficult Industries

We should all be familiar with the value of high-quality content when it comes to digital marketing – from increased link magnetism and more social shares, to improved brand awareness and higher conversions (and much more). But for many online […]

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1,100+ Free Adobe Illustrator Brushes

Digital art is everywhere! With more and more devices being developed, and with the advancement of software used to create digital art, coming up with unique artworks using modern tools has become much easier. There are tablets specifically made for […]

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15 Best Websites To Find Design Freebies & Resources

In recent years the design world has seen a rapid increase in the amount of digital freebies. Developers can use freebies to help create aesthetically pleasing interfaces. Newbie designers can study freebies to learn how they’re built. Hundreds of amazing […]

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Conflicting Truths About Auction Duplication

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. Auction duplication is the new normal, and it is getting worse, not better.   A common publisher ad serving setup might look like this: Exchanges A, B,... Continue reading »

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IAB Europe Raises CMP Fee And Readies Consent Framework For An Update

IAB Europe has notified vendors of changes to its consent management platform (CMP) program, which registers companies that collect and manage consent data for publishers, and is narrowing the gap between its GDPR framework and Google’s GDPR consent standards. These changes also come with a significant price increase. Last week, IAB Europe notified CMP vendors... Continue reading »

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Leveraging User-Level Data: What Mobile Publishers Need To Know

This article is sponsored by MoPub. The use of user-level data is getting a lot of attention in the mobile in-app space today. More app publishers are leveraging paid user acquisition to attract and retain users. To differentiate in an increasingly competitive market, publishers need to be able to identify profitable campaigns from loss-making ones.... Continue reading »

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The Real Reason McDonald’s Is Acquiring Dynamic Yield

McDonald’s is buying an Israeli startup called Dynamic Yield that provides personalization software to brands and publishers – but this acquisition is about a lot more than tailoring menus based on the weather or serving up customized content. The deal, announced late Monday, is the first major acquisition McDonald’s has made in around 20 years, and... Continue reading »

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Agency Demands For Transparency Have Lasting Ramifications For Sell-Side Tech

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and... Continue reading »

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Auction Theory Ph.D.s Share Five Things Buyers And Sellers Should Keep In Mind For First-Price Auctions

As all online advertising exchanges – including Google – switch to a first-price auction format, marketers and publishers can trust they will be run fairly. The auction type ensures that the exchanges, acting as the auctioneers, have no incentive to cheat. “First-price auctions wipe out a lot of ways auctioneers would be tempted to bend... Continue reading »

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Why Meredith Tapped Media-Tech Hybrid Leader Catherine Levene As Its Next Digital President

The power of the brands owned by Meredith – including Better Homes & Gardens, People, Food & Wine, Family Circle – first attracted Catherine Levene to join the publisher as chief strategy officer in January. “I’m a big believer in trusted brands, and this company has a huge portfolio of trusted brands. The opportunity is... Continue reading »

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Google Is Moving To First-Price, But Big Questions Remain

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it... Continue reading »

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A Common Thread: 5 Design Elements For Use Throughout Your Home

When decorating your home, there are countless design choices you can make, but whether the space is large or small, one approach is to use common elements throughout your house. This approach creates a unified aesthetic and allows you to […]

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7 Examples of Creative Packaging

You’ve got an awesome new product, and you can’t wait to get it on the market so that the whole world can see it. Consider though, the plethora of multicolored product-packagings that will share shelf-space with your product. Suddenly, the […]

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Reducing Bounce Rate: 7 Website Design Tips to You Should Try Today

Most websites fall victim to this viscous measurement. Bounce rate is a term in online marketing, especially in SEO and web design. It’s a standard measurement to analyze web traffic to provide web developers insights about the overall user experience. […]

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How Digital Agency Essence Hopes To Bring Addressability To TV

Last year, the GroupM digital agency Essence broke into traditional TV. Now, Essence is working with all of the major TV networks to sell their inventory in a more addressable way, said CEO Christian Juhl. “We’re trying to work with major publishers on changing the way they sell media,” he said. “But the things we're... Continue reading »

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45 Free Event Flyer Templates PSD for Restaurant, Birthday, and Other Celebration Promotion

Now, for the promotion of an event, holiday, birthday celebration, a restaurant event or nightclub party advertising, most of the businesses use online media channels, like Facebook event promotion, Instagram posts, Google ads, etc. But flyers have turned into one […]

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Everything You Need To Know About The Bidstream

The phrase “bidstream data” is popping up more and more, but few understand what the bidstream is and what data is available. In the world of real-time ad auctions, bidstream data comes from a publisher or app and includes basic facts about the ad unit, like publisher and URL, device type, IP address and ad... Continue reading »

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Google Switches To First-Price Auction

Google will move to first-price auctions for Google Ad Manager, its publisher exchange and ad server, by the end of 2019. At that time, it will also run a single, unified auction and remove last look, ceding a key advantage Google held in a second-price world. Google Ad Manager will be the last major exchange... Continue reading »

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The Daily Tar Heel Isn’t Doing Old-School Ad Sales

College-age consumers shouldn’t be too hard for advertisers to find, since many are, not surprisingly, on college campuses. But most college newspapers don’t have a systematic way to sell their inventory. Student-run outlets generally have reps to pound the pavement, visiting small businesses – their bread and butter – one by one to drum up ad... Continue reading »

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30 Inspiring Workspace Examples & Design Tips

Workspaces are the incubators where creativity and inspiration are translated into productivity. I came to this conclusion (cited above) after renovating my home-office and noticing how my productivity skyrocketed to a level I never knew existed. It was only after […]

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50 Unique and Unconventional Bookcase Designs

The rabbit is already out of the hat, print media  is dying. The truth hurts, but we are vastly sprinting to digital media with cloud computing. The ability to read your favorite book, paper, or magazine virtually is mind boggling. However […]

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The Best Tools for Web And App Prototyping

Designers use wireframes, mockups, and prototypes for a variety of purposes. The three names are often wrongly used. They are not one and the same thing. A better understanding of each one may help ensure that the tool you pick will […]

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Accelerate Your Personal Growth With These Goal-Driven Productivity Hacks!

Do you hold yourself accountable for your own productivity in your life? People are always quick to say they are busy because time just seems to get away from them. When actually, it is themselves who aren’t utilising their time […]

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Without A Real Programmatic Direct Plan, Publishers Face PMP Pain

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. We have all read the stats that private marketplace (PMP) transactions continue to outpace overall programmatic spending. Sixty-one percent of publishers in an eMarketer... Continue reading »

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