Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it... Continue reading »
The post Google Is Moving To First-Price, But Big Questions Remain appeared first on AdExchanger.
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