Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn't connecting with young people. "There was a generation of sports fans that have been stuck with their dad's and grandfather's sports voice," Finocchio says on the... Continue reading »

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Salesforce Opens A Second-Party Data Marketplace

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Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated data... Continue reading »

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Studio 71: How Video Multichannel Networks Fight To Break Through The Noise

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A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute... Continue reading »

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The True Cost Of Domain Spoofing; Customer Referrals Beat All

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As... Continue reading »

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Nielsen To Acquire Indie Attribution Vendor Visual IQ

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Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ should enhance Nielsen’s measurement offering with deeper multitouch attribution. The goal is to give “advertisers, publishers and agencies a holistic platform that offers the... Continue reading »

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Playbuzz Raises $35M To Power Interactive Content For Publishers And Brands

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Tel Aviv-based Playbuzz has raised a $35 million Series C growth round led by capital investor Viola Growth, with support from Disney and other existing investors. This growth round nearly doubles Playbuzz’s existing funding to $66 million and will go toward global expansion and product development. “The landscape for funding for growth-stage companies, especially in... Continue reading »

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OpenX Acquires Mezzobit And PubNation To Sweeten Publisher Offering

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OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to strengthen its overall offering for publishers. The tools don’t boost yield for publishers, which is how publishers typically grade SSPs, but rather help them track down slow or suspicious advertiser tags and monitor overall ad... Continue reading »

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Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

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Data buyers and sellers have communication issues. “Transacting data across industries and use cases is actually a quite difficult process,” said Nick Jordan, CEO and founder of data startup Narrative I/O, which released a feature called Discover on its platform Monday that aims to help publishers get their data in front of interested buyers. Narrative... Continue reading »

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30 Pablo Picasso Quotes on Creativity

Perhaps no other artist during the 20th century could rival the popularity and fame that surrounded Pablo Picasso. Famous for being a co-founder of the Cubist movement as well as other art styles, he was much loved for his artistic […]

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With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies... Continue reading »

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Demand-Path Optimization: The Flip Side Of Supply-Path Optimization

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just... Continue reading »

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CNN: Platform Distribution Is Part Of Being A Modern Broadcaster

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To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms like Snapchat Discover, Apple News and Facebook Messenger roll out publisher products. In the past two years, CNN has added roughly 20 platforms to its distribution list and, in the past year, it spent $20... Continue reading »

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Ads.txt's Uptake; Facebook's Headache

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop... Continue reading »

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Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands

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John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations. “Priority one is cultural alignment and making sure we have clarity on who our clients are and where we’ll win in the marketplace,” DeVine told AdExchanger. “We’re going through the process now to bring the two sales teams... Continue reading »

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Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

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Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to... Continue reading »

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Identifying The True Value Of Identity

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Drew Bradstock, senior vice president of product at Index Exchange. People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for... Continue reading »

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How Topix Stopped Nonviewable Ads From Killing Its Slideshow Strategy

AdExchanger |

Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the next slide before ads load. Topix, which buys traffic to slideshows that rack up tons of page views, was affected by this shift. Four months ago, the site’s viewability hovered around 40%, so programmatic buyers... Continue reading »

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10 Money-Saving Websites to Download Design Resources

Web designers like any other creatives need tools and resources for their projects. Ready-to-use fonts, icon sets, badges, graphic characters, and other materials can help you to save a lot of time and efforts, and make your work done much […]

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Debate Needed On First-Price Issue; Data Industry Protests GDPR

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their 'testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital... Continue reading »

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OMD Turns To Pressboard To Scale And Measure Sponsored Content

AdExchanger |

Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and... Continue reading »

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AppNexus, Rubi And PubMatic Form A Consortium; Apple Ramps Up Its Devices

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched a joint open-source initiative called Prebid.org to establish header bidding standards and processes, which will ultimately benefit premium publishers. “We’re starting to see the need for header bidding to go everywhere,” AppNexus product line manager... Continue reading »

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As TV Revenue Declines, Univision Expands Its Digital Domain

AdExchanger |

Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business. It was an early adapter of Facebook Watch, Snapchat Discover and Snapchat Live Stories to reach its audience of millennial Hispanics, but Univision is emphasizing multiplatform campaigns to boost digital revenue. (Univision’s digital ad revenue... Continue reading »

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Taste Of Home Turns Raw Social Engagement Into A Fully Cooked Audience Development Strategy

AdExchanger |

Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts – without ever hiring anyone to run audience development. That raw engagement attracted Kari Hodes to join in January as Trusted Media Brands’ (which owns Taste of Home) VP of digital content and audience development. Hodes... Continue reading »

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30 Steve Jobs Quotes That Will Inspire You To Follow Your Passion

Apple co-founder Steve Jobs has faced plenty of adversity – and controversy – during his lifetime. While his road to success wasn’t a simple one, he inspired many people to embrace their uniqueness and follow their passions, as he had […]

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Podcast: Checking In With Twitter's MoPub

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn't growing as fast as it once did, and the publisher... Continue reading »

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AppNexus And Index Exchange Are The Header Bidding Leaders

AdExchanger |

AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side. Seventy percent of the top 1,000 publishers running programmatic advertising use header bidding, according to the report, which ServerBid created... Continue reading »

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Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic

AdExchanger |

The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and its sure to be a hot topic of conversation at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share... Continue reading »

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Intermarkets Prizes Programmatic Connections Alongside Direct Conversations

AdExchanger |

When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check. Server-side header bidding? Check. Programmatic native? Check. Erik Requidan, VP of sales and programmatic strategy at Intermarkets, which represents right-leaning political publishers such as the Drudge Report, aims to balance all that new tech with... Continue reading »

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LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform

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LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond the main LinkedIn site. These properties include desktop placements on MSN and Outlook.com, as well as third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn hopes to increase ad... Continue reading »

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40 of the Greatest Nikola Tesla Quotes to Unleash Your Passion

Born on July 10, 1856, Nikola Tesla has long been an enigmatic figure. He is perpetually included in the list of the world’s most influential inventors ever. His discoveries and experiments in the field of electricity were nothing short of […]

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50 Minimal Business Cards That Prove Simplicity is Beautiful

It may be a digital world, but that fact does not take away the importance of business cards. It’s that one thing taken from traditional business practices that has not decreased in terms of its impact to one’s business or […]

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