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AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn't connecting with young people. "There was a generation of sports fans that have been stuck with their dad's and grandfather's sports voice," Finocchio says on the ... Continue reading » The post Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio appeared first on AdExchanger . from AdExchanger http://ift.tt/2k4AX29 via IFTTT

AdExchanger | Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated data ... Continue reading » The post Salesforce Opens A Second-Party Data Marketplace appeared first on AdExchanger . from AdExchanger http://ift.tt/2xEXQMM via IFTTT

AdExchanger | A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute ... Continue reading » The post Studio 71: How Video Multichannel Networks Fight To Break Through The Noise appeared first on AdExchanger . from AdExchanger http://ift.tt/2hyVRWq via IFTTT

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As ... Continue reading » The post The True Cost Of Domain Spoofing; Customer Referrals Beat All appeared first on AdExchanger . from AdExchanger http://ift.tt/2fs2yoG via IFTTT

AdExchanger | Nielsen entered into a definitive agreement on Wednesday to acquire indie attribution company Visual IQ. Terms of the deal, expected to close in October, were not disclosed. The 10-year-old Visual IQ should enhance Nielsen’s measurement offering with deeper multitouch attribution. The goal is to give “advertisers, publishers and agencies a holistic platform that offers the ... Continue reading » The post Nielsen To Acquire Indie Attribution Vendor Visual IQ appeared first on AdExchanger . from AdExchanger http://ift.tt/2fzIkgu via IFTTT

AdExchanger | Tel Aviv-based Playbuzz has raised a $35 million Series C growth round led by capital investor Viola Growth, with support from Disney and other existing investors. This growth round nearly doubles Playbuzz’s existing funding to $66 million and will go toward global expansion and product development. “The landscape for funding for growth-stage companies, especially in ... Continue reading » The post Playbuzz Raises $35M To Power Interactive Content For Publishers And Brands appeared first on AdExchanger . from AdExchanger http://ift.tt/2xLatI3 via IFTTT

AdExchanger | OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to strengthen its overall offering for publishers. The tools don’t boost yield for publishers, which is how publishers typically grade SSPs, but rather help them track down slow or suspicious advertiser tags and monitor overall ad ... Continue reading » The post OpenX Acquires Mezzobit And PubNation To Sweeten Publisher Offering appeared first on AdExchanger . from AdExchanger http://ift.tt/2y41WRs via IFTTT

AdExchanger | Data buyers and sellers have communication issues. “Transacting data across industries and use cases is actually a quite difficult process,” said Nick Jordan, CEO and founder of data startup Narrative I/O, which released a feature called Discover on its platform Monday that aims to help publishers get their data in front of interested buyers. Narrative ... Continue reading » The post Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal appeared first on AdExchanger . from AdExchanger http://ift.tt/2xrmxP3 via IFTTT

Perhaps no other artist during the 20th century could rival the popularity and fame that surrounded Pablo Picasso. Famous for being a co-founder of the Cubist movement as well as other art styles, he was much loved for his artistic […] from Inspirationfeed http://ift.tt/2fl7CuW

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies ... Continue reading » The post With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display appeared first on AdExchanger . from AdExchanger http://ift.tt/2ffP4MY via IFTTT

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just ... Continue reading » The post Demand-Path Optimization: The Flip Side Of Supply-Path Optimization appeared first on AdExchanger . from AdExchanger http://ift.tt/2xRIasA via IFTTT

AdExchanger | To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms like Snapchat Discover, Apple News and Facebook Messenger roll out publisher products. In the past two years, CNN has added roughly 20 platforms to its distribution list and, in the past year, it spent $20 ... Continue reading » The post CNN: Platform Distribution Is Part Of Being A Modern Broadcaster appeared first on AdExchanger . from AdExchanger http://ift.tt/2xbCita via IFTTT

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop ... Continue reading » The post Ads.txt's Uptake; Facebook's Headache appeared first on AdExchanger . from AdExchanger http://ift.tt/2f3ls54 via IFTTT

AdExchanger | John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations. “Priority one is cultural alignment and making sure we have clarity on who our clients are and where we’ll win in the marketplace,” DeVine told AdExchanger. “We’re going through the process now to bring the two sales teams ... Continue reading » The post Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands appeared first on AdExchanger . from AdExchanger http://ift.tt/2x1Sm0K via IFTTT

AdExchanger | Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to ... Continue reading » The post Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly appeared first on AdExchanger . from AdExchanger http://ift.tt/2f8U7lG via IFTTT

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Drew Bradstock, senior vice president of product at Index Exchange. People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for ... Continue reading » The post Identifying The True Value Of Identity appeared first on AdExchanger . from AdExchanger http://ift.tt/2xyrPc8 via IFTTT

AdExchanger | Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the next slide before ads load. Topix, which buys traffic to slideshows that rack up tons of page views, was affected by this shift. Four months ago, the site’s viewability hovered around 40%, so programmatic buyers ... Continue reading » The post How Topix Stopped Nonviewable Ads From Killing Its Slideshow Strategy appeared first on AdExchanger . from AdExchanger http://ift.tt/2w8iaZg via IFTTT

Web designers like any other creatives need tools and resources for their projects. Ready-to-use fonts, icon sets, badges, graphic characters, and other materials can help you to save a lot of time and efforts, and make your work done much […] from Inspirationfeed http://ift.tt/2b5Rmuy

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their 'testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital ... Continue reading » The post Debate Needed On First-Price Issue; Data Industry Protests GDPR appeared first on AdExchanger . from AdExchanger http://ift.tt/2wXV6cT via IFTTT

AdExchanger | Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and ... Continue reading » The post OMD Turns To Pressboard To Scale And Measure Sponsored Content appeared first on AdExchanger . from AdExchanger http://ift.tt/2wWtzbZ via IFTTT

AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Frenemies AppNexus, Rubicon Project and PubMatic have launched a joint open-source initiative called Prebid.org to establish header bidding standards and processes, which will ultimately benefit premium publishers. “We’re starting to see the need for header bidding to go everywhere,” AppNexus product line manager ... Continue reading » The post AppNexus, Rubi And PubMatic Form A Consortium; Apple Ramps Up Its Devices appeared first on AdExchanger . from AdExchanger http://ift.tt/2wWL5OM via IFTTT

AdExchanger | Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business. It was an early adapter of Facebook Watch, Snapchat Discover and Snapchat Live Stories to reach its audience of millennial Hispanics, but Univision is emphasizing multiplatform campaigns to boost digital revenue. (Univision’s digital ad revenue ... Continue reading » The post As TV Revenue Declines, Univision Expands Its Digital Domain appeared first on AdExchanger . from AdExchanger http://ift.tt/2xZDE7X via IFTTT

AdExchanger | Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts – without ever hiring anyone to run audience development. That raw engagement attracted Kari Hodes to join in January as Trusted Media Brands’ (which owns Taste of Home) VP of digital content and audience development. Hodes ... Continue reading » The post Taste Of Home Turns Raw Social Engagement Into A Fully Cooked Audience Development Strategy appeared first on AdExchanger . from AdExchanger http://ift.tt/2xVD1LX via IFTTT

Apple co-founder Steve Jobs has faced plenty of adversity – and controversy – during his lifetime. While his road to success wasn’t a simple one, he inspired many people to embrace their uniqueness and follow their passions, as he had […] from Inspirationfeed http://ift.tt/2xgEpMN

AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn't growing as fast as it once did, and the publisher ... Continue reading » The post Podcast: Checking In With Twitter's MoPub appeared first on AdExchanger . from AdExchanger http://ift.tt/2ePgCMg via IFTTT

AdExchanger | AppNexus and Index Exchange have the broadest adoption of their adapters and wrappers, according to the first-ever Header Bidding Index – a report from ServerBid, an Adzerk spinoff that builds wrappers for the demand side. Seventy percent of the top 1,000 publishers running programmatic advertising use header bidding, according to the report, which ServerBid created ... Continue reading » The post AppNexus And Index Exchange Are The Header Bidding Leaders appeared first on AdExchanger . from AdExchanger http://ift.tt/2vOAbLX via IFTTT

AdExchanger | The podcast industry is about to take a bite out of a formerly forbidden fruit when Apple shares its podcast listener data with publishers this fall, and its sure to be a hot topic of conversation at the IAB’s annual podcast upfront in New York City on Thursday. In June, Apple said it would share ... Continue reading » The post Apple Analytics Will Bring Better Measurement To Podcasts, But Not Programmatic appeared first on AdExchanger . from AdExchanger http://ift.tt/2j6rLtr via IFTTT

AdExchanger | When it comes to anything new in the programmatic space, Intermarkets tends to be an early adopter. Header bidding? Check. Server-side header bidding? Check. Programmatic native? Check. Erik Requidan, VP of sales and programmatic strategy at Intermarkets, which represents right-leaning political publishers such as the Drudge Report, aims to balance all that new tech with ... Continue reading » The post Intermarkets Prizes Programmatic Connections Alongside Direct Conversations appeared first on AdExchanger . from AdExchanger http://ift.tt/2eGfqqQ via IFTTT

AdExchanger | LinkedIn on Wednesday launched the LinkedIn Audience Network, a platform enabling advertisers to serve sponsored content on sites and apps beyond the main LinkedIn site. These properties include desktop placements on MSN and Outlook.com, as well as third-party publishers through integrations to exchanges like MoPub, Google’s AdX, Rubicon and Sharethrough. LinkedIn hopes to increase ad ... Continue reading » The post LinkedIn Rolls Out An Audience Network To Serve Sponsored Content Off-Platform appeared first on AdExchanger . from AdExchanger http://ift.tt/2w5BmCg via IFTTT

Born on July 10, 1856, Nikola Tesla has long been an enigmatic figure. He is perpetually included in the list of the world’s most influential inventors ever. His discoveries and experiments in the field of electricity were nothing short of […] from Inspirationfeed http://ift.tt/2xIqkEX

It may be a digital world, but that fact does not take away the importance of business cards. It’s that one thing taken from traditional business practices that has not decreased in terms of its impact to one’s business or […] from Inspirationfeed http://ift.tt/2gtEllJ