Programmatic Alone Won't Save You

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal at Sparrow Advisers. In the past decade, programmatic advertising has evolved from helping publishers sell previously unsalable remnant inventory to a technology layer that ably powers... Continue reading »

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The Big Story: Falling Down

When the world changes, sometimes you need to change with it. But evolution doesn’t always happen – or sometimes you just end up moving in the wrong direction. This week on “The Big Story,” AdExchanger looks at RockYou’s bankruptcy and, on a much larger scale, the major pain at Kraft Heinz. With RockYou, the publisher-slash-ad... Continue reading »

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Rubicon Grows Revenue, But Bid Shading Is Driving Down Publisher CPMs

Rubicon Project’s revenue increased 32% in Q4, earning $31.4 million on $246 million in ad spend. It met its goal for a positive adjusted EBITDA and, as a bonus, became cash flow positive a year ahead of projections. The news sent Rubicon’s stock up 15% in after-hours trading. But Rubicon also noted pressure in its... Continue reading »

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Using Posters to Promote Your Event (Everything You Need to Consider)

If you are holding an event, your main concern is selling tickets as that is the be-all and end-all of whether it is going to be a success. In order to sell tickets you have to make people aware of […]

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Flight To Quality Bankrupts RockYou

Marketers’ push for viewability, ads.txt and GDPR eventually led to the Chapter 7 bankruptcy of RockYou, an ad network and media holding company, on Feb. 13. The bankruptcy filing listed $14.9 million in liabilities to 738 different ad tech companies and publishers. Most notably, RockYou owed $2.1 million to Facebook, where it likely paid to... Continue reading »

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Publishers Struggle To Monetize Apple News Audiences; The Road To A Federal Privacy Law

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Newsonomics Publishers are struggling to make money from Apple News because the platform doesn’t allow them to use third-party data or execute programmatic sales, Digiday concludes based on interviews with seven unnamed publishers. A source described an “abysmal” fill rate of less than... Continue reading »

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What Skills a Rookie Designer Needs to Convince an Employer

So, you’re looking to land that first coveted position as a junior designer in the tech industry? Whether you’re targeting an agency or in-house position, to impress an employer you need to prove to them that you have the skills […]

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Top 15 Brochure Designs for your Business Inspiration

When starting a business, meeting clients is an important part of the job. The impression we create on their minds about our business is crucial in gaining their trust. Once trust is built a relationship is formed. This process often […]

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8 Websites Made With Wix

A website is indeed an essential piece of virtual real estate that you need to get right away. Sites made with Wix can give you what you want. You have to remember that a website is your doors to creating […]

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The Evolution of Logo Design

Described by the Time as the oldest in the history of brand logos, Stella Artois first used its logo in 1366 and has maintained its loyalty to the brand image to the present day. However, the truest definition of a […]

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40+ Free Social Media Templates PSD to Refine Your Social Media Marketing

In today’s post, you will find a collection of 40+ Free Social Media Templates PSD to Refine Your Social Media Marketing. Let’s get the things sorted out by explaining why social media is so important today for business success and […]

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Why 2018 Was The Year Header Bidding Realized Its Potential

This article was produced in partnership with Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers thought about monetizing their inventory, but it may be remembered as the year it reached an inflection point. According to the ServerBid Header Bidding Industry Index, nearly 75% of the U.S.’s top 1,000 websites... Continue reading »

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Healthy Growth: How Well+Good Bootstrapped Its Way To An Acquisition

Well+Good took a grow-and-eat-your-own-vegetables approach to cultivating its media business, leading to its $10 million acquisition last June by Leaf Group, which will pay another $9 million if it hits performance targets through 2020. Bootstrapped, profitable and diversified, in terms of its revenue streams, the wellness publisher avoided the pitfalls of raising too much money,... Continue reading »

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Tools And Tricks To Improve Your Website Speed

Do you ever click onto a page and instantly click off when you’re met with a white screen? Us too. As technology has advanced we have become an impatient society. We want the information we’re looking for in seconds and […]

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Privacy Initiatives Make Publishers’ First-Party Data More Valuable Than Ever

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Radmir Nasyrov, CEO at Roxot. I believe Apple’s Intelligent Tracking Prevention (ITP), ITP 2.0, the EU’s General Data Protection Regulation and similar privacy initiatives will change programmatic advertising as we know it today. In a cookie-less... Continue reading »

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Hearst Appoints Mike Smith As Chief Data Officer

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of... Continue reading »

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Pubs Spurn Apple Subscription Offer; IAB Europe Preps Consent Framework 2.0

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Too Big A Bite Publishers are raging against Apple’s proposal that it take an outrageous share of revenues from a planned “Netflix for news” subscription product. Under Apple’s plan, a new paid tier of Apple News would allow subscribers to access unlimited content for... Continue reading »

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A Path Forward That Publishers Are Ignoring

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. The age of the platform has, without a doubt, taken a serious toll on publishers. Direct content consumption on publisher sites gave way to content discovery via... Continue reading »

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40 Web Tools That Experts Use On A Daily Basis

Traditionally, when we think of web development, we picture some coder typing furiously on a keyboard into the wee hours of the night while slurping coffee, sitting in a dark basement next to the flashing LEDs and whirring hard drives […]

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Marketers Deserve Complete Transparency About Exchange Fees

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dhawal Mujumdar, co-founder at Polymorph. To combat domain fraud, ads.txt was implemented as a tool for publishers to disclose which exchanges are authorized to sell their inventory. Why don’t we... Continue reading »

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Ad Revenue Is Humming, But Meredith Has More Work To Do On The Digital Front

Meredith’s overall Q2 ad revenue grew like gangbusters, but digital ad revenue performance was draggy – and will likely be the same next quarter, the company told investors Monday. Advertising-related revenue nearly doubled year over year to $488.9 million – a 111% increase – and digital represents more than $400 million of Meredith’s revenue for its national media... Continue reading »

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5 Above the Fold Website Best Practices You Must Follow

The term “above the fold” originated from the world of print. It’s usually where the top stories are placed in newspapers and played a crucial role in grabbing readers attention. Web design adopted this concept to describe the upper portion […]

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10 Ways To Juice Up Your Creativity

I strongly believe that every one has the ability to create; if you feel you lack in the area of creativity in this blog post I cover 10 ways that can dramatically boost your creativity.   1) Don’t hold back When […]

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Top 5 Wireframing Tools for Designers

Designing is not always about letting loose and allowing creativity to take over at every step. You would still need a clear guide that would point out which direction you should go – thus, the wireframe. What is a wireframe? […]

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To Floor Or Not To Floor?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Bohn, senior vice president of sales and revenue for Mediavine. Flooring is one of publishers’ most important yet least-discussed programmatic revenue strategies. Open auctions fill a large amount of ad inventory for almost... Continue reading »

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10 Creative Floor Graphics

The best way of approaching signage is on multiple levels. When you think of signs, your first thought might be of store or directional signage. However, floor graphics bring another element to your marketing efforts and help you stand out […]

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Web Development Trends to Look Out For in 2019

Web Development is a trendy field of Computer technology and is becoming more and more popular as the years pass by. We can see more and more students opting for web development courses and software engineering online training certificate programs […]

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Superb Digital Products To Amaze Your Sweetheart On St. Valentine’s Day

Introduction St. Valentine’s Day is coming, but you still have no ideas on how to impress your beloved person? Probably, you are going to prepare something special for your sweetheart, aren’t you? If so, you’ve come to the right place. […]

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Gray Lady Goes Great Guns; Here Come The DTC Consolidators

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gray Lady Rising While digital media suffers a blood bath, The New York Times is reaping the rewards of a growing digital readership. The publisher brought in $709 million in digital revenue last year and is on track to pass its goal of $800... Continue reading »

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The Influencer Threat And Promise Of Paywalls: Magazine CEOs Reflect On Challenges In Year Ahead

The battle between buying audiences and buying context is over. Glossy, splashy magazine brands know they’ve lost the cheap CPM game to Facebook, Instagram and Google. But they’ve regrouped in recent years, figuring out how to connect with advertisers and consumers and shore up revenue by diversifying away from advertising. At Tuesday’s American Magazine Media... Continue reading »

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3 Tips to Choose Color Palette for Your Website

A typical user can hardly see the connection between colors and marketing, but experienced designers understand the importance of visual elements on website performance. Numerous reports prove the impact of colors on consumer behavior: Color increases brand recognition by up […]

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Meet Consumers In The Moments That Matter – At Gas Stations

This article is sponsored by GSTV. It turns out fueling up can predict more about consumer behavior than marketers might expect.   A recent study produced by Mastercard and GSTV revealed fueling up leads to significant patterns in consumer spending. After analyzing nearly a year’s worth of aggregated, anonymized transaction data on Mastercard’s network, the... Continue reading »

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‘They Raised Too Much Money’: Digital Media Heads Reflect On Layoffs At Peer Companies

While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are weathering change just fine. The difference? They’ve always focused on sustainable growth and profitability. Venture-backed companies typically made three key mistakes, according to these publishers. First, and most importantly, they grew costs before revenue. Second,... Continue reading »

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After GDPR Inspires Developers To Snip Unused SDKs, It’s Back To Biz As Usual

For many app publishers, the General Data Protection Regulation (GDPR) was an opportunity to examine each of their many SDK integrations and ask, “Does it spark joy?” The answer, in many cases, was no: It sparks the potential for data leakage and compliance headaches. In 2018, the number of unused SDKs – those that a publisher... Continue reading »

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“Influencers Are The New Publishers”: Barstool Sports CEO Erika Nardini

 Lately, one of the most popular pieces of apparel worn by professional football players and coaches is a t-shirt featuring NFL Commissioner Roger Goodell wearing a clown nose. It’s a blatant sign of disrespect, and a popular way for people to signal their opinion of the unpopular NFL exec, particularly after he makes a controversial... Continue reading »

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Do Recent Acquisitions Put Mobile App Publishers’ Interests First?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Offer Yehudai, president at Fyber. 2018 has seen a spate of ad networks purchasing supply chain companies. For instance, Criteo acquired Managed, AppLovin bought MAX and Tapjoy joined forces with Tapdaq. At first glance, these acquisitions can be... Continue reading »

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