Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding

MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They include... Continue reading »

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BuzzFeed’s Tasty Cooks Up A Full-Funnel Campaign For Scotch-Brite

Although Tasty, BuzzFeed’s popular food property, commands a ton of reach, it wants advertisers to know that it’s also a performance play. BuzzFeed is making a concerted effort to prove the efficacy of its media, particularly on high-traffic properties like Tasty. “We didn’t set out to build a shopper marketing offering, but because of our... Continue reading »

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E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media... Continue reading »

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7 Mistakes a Freelance Web Designer Should Avoid

Web design is at its peak now—it’s relatively new, fairly affordable to learn and practice (to some level, at least), and, most of all, trendy. It’s all the hype these days, being a web designer is cool. They are also […]

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4 Scientific Benefits of Ergonomics at the Workplace

Every year, thousands of dollars are spent to address musculoskeletal injuries which are often as a result of poor ergonomics. The average cost that is spent to treat a lower back disorder is one hundred and fifty thousand dollars. As […]

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Buyers Conquer The PMP Scale Problem With Curated Marketplaces

Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of its... Continue reading »

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Who Wins And Loses As Brands Flee The Long Tail?

Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe inventory. As premium publishers develop strong programmatic capabilities, brands are transacting with them directly rather than on the open exchange. EMarketer predicts that nearly 80% of programmatic dollars will be... Continue reading »

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Private Gardens And Other Potential Hedges Against Data Leakage

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Joseph Lospalluto, regional executive vice president, Americas, at Smart. To decrease their dependence on Facebook and Google, publishers like Meredith are embracing a publisher-as-platform approach. This is yet one more example of what I... Continue reading »

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Intellectual Property Protection for the Rest of Us

You scroll through InspirationFeed, and (surprise, surprise) you get inspired. Yet, your great idea can’t be executed all at once, and while you are working on it, millions of others are desperate to steal and profit from your idea before […]

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Google Exchange Bidding Update Elevates Its Header-Bidding Solution

Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version... Continue reading »

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