Tuesday, August 29, 2017

If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers

AdExchanger |

 Engaged readers make for loyal subscribers. The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop subscriber rate, has proven to be the watering hole where many of the Times’ young, engaged readers hang out. Readers within the app rank among the most loyal and committed, in terms of the... Continue reading »

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Free Your Imagination with The Ultimate Design Assets from Stockio

Designers and creatives know the drill: you need a photo, video, or vector for a project – and fast. Considering the vast array of websites offering free design assets online, you think, this is going to be easy. It’ll probably […]

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Friday, August 25, 2017

Top 8 UX Design and Research Techniques for Your Next Website Redesign

UX designers, UX research, UX web design – what is exactly implied by these terms? No doubt, you have wondered about it, and probably more than once have turned to search engines, more competent friends, or professional literature for help […]

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The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski, director of publisher solutions at Facebook. The benefits of header bidding on the web are well documented: Publishers receive an average increase of 15% to 30% – even as high as 50%... Continue reading »

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Wednesday, August 23, 2017

Getting To The Holy Grail: How Publishers Measure The Incremental Value Of Ad Tech Partners

AdExchanger |

If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross revenue will increase by the same amount? Publishers that unify their analytics and rigorously test those partners increasingly are finding that the answer is no. “There is no such thing as purely incremental revenue,” said... Continue reading »

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30 Gorgeous Examples of Korean Graphic Design

There’s something absolutely fascinating about the Korean culture. It has taken over the entire world, with Korean pop stars, Korean makeup, Korean fashion, and everything else Korean dominating the scene everywhere you look. Of course, among the trends are Korean […]

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50 Design Layouts to Get your Ideas Flowing

In a mostly digital world, a lot of people feel that layouts are not as important as they used to be when print design was still reigning king. What you may not realize is that the use of layouts could […]

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Monday, August 21, 2017

Tickld Makes Content Promotion A Science With Better Analytics

AdExchanger |

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with... Continue reading »

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Friday, August 18, 2017

2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook... Continue reading »

The post 2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today appeared first on AdExchanger.



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Wednesday, August 16, 2017

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

AdExchanger |

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the... Continue reading »

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Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

AdExchanger |

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »

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Why Do Publishers Still Have Fragmented Sales Teams?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Bruno Rebouças, chief executive officer at ProgMedia. Today’s media-buying trends show that programmatic deals will keep growing aggressively compared to direct buys. Some key advertisers have already reached a point where all of their... Continue reading »

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After A Slow Start, Programmatic Is Picking Up Speed At Motorsport Network

AdExchanger |

Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts. “One of the main concerns our salespeople had was that, when inventory becomes available to buy programmatically, it immediately has the stigma that it’s remnant or somehow lower in quality,” said Mark Fragoulias, global director of ad... Continue reading »

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Saturday, August 12, 2017

Podcast: Glossy Programmatic

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled "Data Accuracy And The DMP." Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two... Continue reading »

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Friday, August 11, 2017

Publishers’ Alliances: Damage Control Or Potential For A Brighter Future?

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the... Continue reading »

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Tuesday, August 8, 2017

Facebook Is Expelling Unintentional Clicks From Its Garden

AdExchanger |

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if... Continue reading »

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Friday, August 4, 2017

Weather Co. Turns To LiveRamp To Execute People-Based Marketing

AdExchanger |

IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using LiveRamp’s IdentityLink product. Marketers and publishers alike onboard their data to LiveRamp’s huge online identity graph to kick off the process. Because LiveRamp can identify many more users than a marketer or... Continue reading »

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How To Create a Winning Landing Page In WordPress with Elementor

Landing pages used to be simple web pages used to market your business. In today’s cutthroat industries however, almost every company and individual must make smart use of them to ensure visibility and presence on the Web. Whether you’re a […]

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For Better Performance, Advertisers Must Take Direct Control Of The Inventory They Buy

AdExchanger |

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’t... Continue reading »

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The Publisher’s New Role In Advertising

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Jarrod Dicker, vice president of commercial product and innovation at The Washington Post. When balancing both proactive and reactive strategies, it’s a continuous battle for publishers to decide when to push and when to... Continue reading »

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Podcast: Weather's New Pattern

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For this week's episode of AdExchanger Talks, we have The Weather Co. in the studio. Weather was ranked No. 2 on AdExchanger's recent list of the Top 10 Programmatic Publishers for 2017. The IBM subsidiary is a huge seller of mobile app inventory, and has... Continue reading »

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Thursday, August 3, 2017

South African Programmatic Market Heats Up

AdExchanger |

When South African agency Hitch Digital buys inventory programmatically, it finds that foreign publishers are often much more willing than local ones to strike private marketplace deals. In recent years, publishers like MSN, Hearst and Forbes readily set up private marketplaces for Hitch’s clients. But local publishers, whose content directly addresses the South African market... Continue reading »

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Tuesday, August 1, 2017

How To Make Your Facebook Cover Attract Customers To Your Business Page

Your Facebook cover can be an excellent tool for attracting potential customers to your social network page. But what should the cover look like? What is the best Facebook cover size? What do you need to know about Facebook’s recent […]

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