If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers

AdExchanger |

 Engaged readers make for loyal subscribers. The New York Times’ mobile app, which the publisher once feared would cannibalize its desktop subscriber rate, has proven to be the watering hole where many of the Times’ young, engaged readers hang out. Readers within the app rank among the most loyal and committed, in terms of the... Continue reading »

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