Coder Insights

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt ... Continue reading » The post By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million appeared first on AdExchanger . from AdExchanger https://ift.tt/3c5O3D9 via IFTTT

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building, ... Continue reading » The post A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse appeared first on AdExchanger . from AdExchanger https://ift.tt/2SORFC9 via IFTTT

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with ... Continue reading » The post SHE Media Found A New Source Of Revenue: Organic Social Embeds appeared first on AdExchanger . from AdExchanger https://ift.tt/2PaVNd4 via IFTTT

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward. ... Continue reading » The post Seller.json Is Great, But It Could Be Better appeared first on AdExchanger . from AdExchanger https://ift.tt/38FlJ8L via IFTTT

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals ... Continue reading » The post Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency appeared first on AdExchanger . from AdExchanger https://ift.tt/2ubhi6w via IFTTT

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Mark Dye, chief strategy officer at Bombora. Digital publishers have long been challenged to hold onto their fair share of the market. But publishers may never have felt more squeezed than they do now, as ... Continue reading » The post Publishers Must Unite Around A Consumer-Facing Consent Standard appeared first on AdExchanger . from AdExchanger https://ift.tt/2vv0W91 via IFTTT

As companies grow and evolve, it can become inevitable that they require updating, or even moving to whole new premises altogether. If you’re looking at relocating or getting your office space revamped, you’ll probably be interested in finding out a… from Inspirationfeed https://ift.tt/2ONRhkA

Metallic accents don’t only let out vintage and classy atmosphere. They also brighten a room, create the illusion of a larger or wider space, and make something extraordinary from something old or plain! Do you want a space that’s light… from Inspirationfeed https://ift.tt/2UJN9Gg

When you’re choosing a sectional, it’s just as important to consider comfort as it is to think about style and color. After all, for most people, the primary reason for buying furniture is to have a comfortable place to sit.… from Inspirationfeed https://ift.tt/2ULYgP5

There is no wondering that freelance space is getting competitive every day. With so many people racing to get remote jobs, we can surely anticipate a tussle amongst freelancers. And, the freelancers who will remain consistent and perform well throughout… from Inspirationfeed https://ift.tt/2UPmKXo

If you’re on the Web long enough, you probably have seen memes everywhere–from a social media site to even a forum. They’re like the Internet’s inside jokes. So if you’re new or you don’t frequent the Web, you may not… from Inspirationfeed https://ift.tt/3buemm6

< Have you had the pleasure of receiving the invitation from the bride? Then you only need one thing: the perfect dress! We will show you all kinds of bridesmaid dresses in all colors, cuts, lengths, fabrics and the latest trend. It will… from Inspirationfeed https://ift.tt/2HaRrym

Without cookies, digital advertising needs to be rebuilt. The IAB wants to partner across brands, agencies, publishers and tech companies to develop a new way to power digital advertising, IAB CEO Randall Rothenberg told members at the IAB Annual Leadership Meeting in Palm Springs, California, Monday. Dubbed “Project Rearc,” for re-architecture, a critical part of ... Continue reading » The post Post-Cookie Apocalypse, IAB Unveils “Project Rearc” appeared first on AdExchanger . from AdExchanger https://ift.tt/2ShU0VJ via IFTTT

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it ... Continue reading » The post Merkle Launches An Identity Solution As The Industry Weans Off Cookies appeared first on AdExchanger . from AdExchanger https://ift.tt/2SAMfcr via IFTTT

Pink is one of those hues that often evoke various emotions in one individual. On one hand, the color looks delightful and fresh; however, on the other hand, it can look childish or ‘too feminine’. As this color is rarely… from Inspirationfeed https://ift.tt/2UDegCQ

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Dotdash SVP Sara Badler advises publishers to adopt a cleaner, more stripped-down version of programmatic. A subsidiary of IAC, Dotdash owns a network of websites in verticals such as personal health, home design, ... Continue reading » The post Podcast: How To Use Ad Tech Properly appeared first on AdExchanger . from AdExchanger https://ift.tt/31yCpMe via IFTTT

Whether you’re a keynote speaker, an exhibitor, or an attendee, conferences, and trade shows are great places to make new connections and meet potential customers. But standing out in a sea of companies isn’t easy. That’s why more and more… from Inspirationfeed https://ift.tt/2H7RI4Y

With time, your online business is declining, and old website design can be one of the non-skippable reasons behind it. The change in technology and advancement in the Website Designing trends demand complete revamp of your website. Yet, many businesses… from Inspirationfeed https://ift.tt/2S8mHnO

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead ... Continue reading » The post With Google’s Latest Policy Change, Publishers Feel Control Slipping Away appeared first on AdExchanger . from AdExchanger https://ift.tt/2uinnyd via IFTTT

New York Times posted strong results stemming from digital subscriptions, Facebook licensing revenue, its new TV show The Weekly, The Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 ... Continue reading » The post New York Times Shows Growth Everywhere But Advertising appeared first on AdExchanger . from AdExchanger https://ift.tt/2UwrroY via IFTTT

Vintage. You may have different reactions to the word. Some may think old and outdated, while others could interpret the word as classic and elegant. But when it comes to design, there is no doubt that vintage is a good… from Inspirationfeed https://ift.tt/2uqO4Ax

A wedding is the ceremony in which two people are united in marriage or a similar institution. This single event is probably the most important in every couples life. You are taking an oath to be with your soul-mate for… from Inspirationfeed https://ift.tt/2v63334

The current marketing landscape is changing rapidly, and it’s important to stay ahead of the curve in order to remain competitive. Between AR, VR, shoppable posts, and smart bidding, it can be hard to know what’s what. As a small… from Inspirationfeed https://ift.tt/2vXmewt

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. ... Continue reading » The post Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down appeared first on AdExchanger . from AdExchanger https://ift.tt/2Ovchwu via IFTTT

Christian Annyas is an international web and graphic designer that also curates The Movie Title Stills Collection.  “I’ve seen a lot of movies over the years. To prove I’ve sat through at least the first ten minutes of them I started making… from Inspirationfeed https://ift.tt/2vSL0Oa

Film posters are usually used to advertise upcoming movies. Usually there may be several versions for one film, with variations in regards to size, content and country of production of the poster. What most people forget, is that movie posters… from Inspirationfeed https://ift.tt/3bgjfiw

Have you ever seen a boring plain web background that does not create a mood for your design? I mentioned about web background because web background pattern is important for a website. It should match with your website design theme… from Inspirationfeed https://ift.tt/2GPnP9L

In recent years the design world has seen a rapid increase in the amount of digital freebies. Developers can use freebies to help create aesthetically pleasing interfaces. Newbie designers can study freebies to learn how they’re built. Hundreds of amazing… from Inspirationfeed https://ift.tt/2GS4GDZ

Despite some issues, Instagram remains to be one of the most widely used apps in the world. With a steady 1 billion users every day, it’s no wonder everyone wants in on the action. And while beginners may have taken… from Inspirationfeed https://ift.tt/2GPtTPx

Honda has been one of the most popular and successful car manufacturers globally. The Japanese car manufacturer needs no introduction to the quality and design that they have been manufacturing from the last couple of decades. Among many cars that… from Inspirationfeed https://ift.tt/3b22KXz

Freelancing is one of a kind profession where one can work according to their time and potentially earn as much as per their capability. Freelancing is done by people who have just graduated, have left their job to be a… from Inspirationfeed https://ift.tt/2OkSWhi

We have all seen the ads for cheap fashion pop-up on our Facebook or Instagram feeds. Especially if you are a woman!  And the temptation to buy something quick and cute is palpable. With the age of social media, we… from Inspirationfeed https://ift.tt/36XA1zX

Regarded as vibrant, royal, and rare, purple is one of the most sought-after colors in the world. Often mistaken for violet, it is in fact, a secondary color achieved after combining red and blue. If you look at the color… from Inspirationfeed https://ift.tt/2GOPsj8