Wednesday, January 17, 2018

MoPub Is Working On Its Answer To In-App Header Bidding

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In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed beta test does not have a set end date. Until now, advertisers could buy MoPub... Continue reading »

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Tuesday, January 16, 2018

50 Cool Logo Designs to Get your Creative Juices Flowing

A logo design sets an impact for the business it represents. If a company is compared to a book, its logo is the cover judged by others. It is a design made for instant recognition of a business, label, brand, […]

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Monday, January 15, 2018

Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. The publishing industry has long been in a state of flux, most recently with the transition from print to digital. Now, with Facebook changing its... Continue reading »

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Become a Color Scheme Master with These 40 Tools

Color selection is a stage in a design process that requires both smart thinking and gut feeling. In today’s digital era, you can have as many colors and color combinations as you like. The human eye can see millions of […]

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Saturday, January 13, 2018

Will Facebook’s Algo Overhaul Slash News Feed Inventory?

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Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content from... Continue reading »

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Friday, January 12, 2018

Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

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The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its network is well over 10 million uniques, according to Tyler Del Vento, SVP of sales and marketing for Well+Good. “We’ve seen a... Continue reading »

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The ‘Publisher-As-Platform’ Era

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stay... Continue reading »

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Thursday, January 11, 2018

20 Time Saving Photoshop Add-Ons You’ll Want to Get Your Hands On

Adobe Photoshop. The default tool almost every creative runs to when they need anything done. This is not surprising of course, knowing the magic the tool does to almost any project you work on. No matter how impossible a client […]

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30 Jaw Dropping Wedding & Event Invitation Cards

It’s safe to say that any event needs an amazing invitation. It’s not just a small card that tell people where it’s happening or what it’s about. There’s so much more that an invitation can do. Probably one of the […]

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20 Eye Catching Memphis Textures to Kick-Start Your Design Concept

In every industry, particularly in design, it’s inevitable for a trend that was “in” decades ago to come back and reign once more. This is the case with Memphis textures. Most people may have already seen this design before but […]

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Tuesday, January 9, 2018

Condé Nast Sees More Advertisers Using Its Data

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Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more... Continue reading »

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