Wednesday, April 18, 2018

E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media... Continue reading »

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Monday, April 16, 2018

7 Mistakes a Freelance Web Designer Should Avoid

Web design is at its peak now—it’s relatively new, fairly affordable to learn and practice (to some level, at least), and, most of all, trendy. It’s all the hype these days, being a web designer is cool. They are also […]

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4 Scientific Benefits of Ergonomics at the Workplace

Every year, thousands of dollars are spent to address musculoskeletal injuries which are often as a result of poor ergonomics. The average cost that is spent to treat a lower back disorder is one hundred and fifty thousand dollars. As […]

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Thursday, April 12, 2018

Buyers Conquer The PMP Scale Problem With Curated Marketplaces

Ad buyers are turning to a tool called curated marketplaces to get more reach for their private marketplaces. Curated marketplaces let buyers set up a group deal ID across several publishers based on likeminded attributes. Supply side platform SpotX first developed them in 2015, and they’re gaining more traction with buyers. Of the 65% of its... Continue reading »

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Wednesday, April 11, 2018

Who Wins And Loses As Brands Flee The Long Tail?

Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe inventory. As premium publishers develop strong programmatic capabilities, brands are transacting with them directly rather than on the open exchange. EMarketer predicts that nearly 80% of programmatic dollars will be... Continue reading »

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Private Gardens And Other Potential Hedges Against Data Leakage

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Joseph Lospalluto, regional executive vice president, Americas, at Smart. To decrease their dependence on Facebook and Google, publishers like Meredith are embracing a publisher-as-platform approach. This is yet one more example of what I... Continue reading »

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Thursday, April 5, 2018

Intellectual Property Protection for the Rest of Us

You scroll through InspirationFeed, and (surprise, surprise) you get inspired. Yet, your great idea can’t be executed all at once, and while you are working on it, millions of others are desperate to steal and profit from your idea before […]

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Wednesday, April 4, 2018

Google Exchange Bidding Update Elevates Its Header-Bidding Solution

Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers (DFP), the company said Wednesday. Google also said it is alpha testing an expansion of Exchange Bidding to new ad formats like video and buying methods like programmatic. It expects to release a beta version... Continue reading »

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Friday, March 30, 2018

Accenture Interactive Acquires Meredith Digital Agency MXM

Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which has turned it into the largest digital agency group in the world, with revenues north of $4.4 billion. On Thursday, Accenture Interactive revealed it acquired MXM, the digital and CRM agency owned by magazine publisher... Continue reading »

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Thursday, March 29, 2018

LinkedIn Makes In-Feed Video Ads Generally Available And Enhances Measurement

LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday. It also rolled out video-compatible Company Pages for brands and publishers. Since LinkedIn’s beta launch of sponsored video last October, more than 700 advertisers, including KLM Royal Dutch Airlines, GE and Philips, have signed on.... Continue reading »

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Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing... Continue reading »

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