Tuesday, May 15, 2018

Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server

Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine, analytics and advanced-TV ad server, the company said Tuesday. The suite, called Video Management Platform (VMP), was made generally available Tuesday and has a handful of beta clients numbering in... Continue reading »

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Friday, May 11, 2018

Videology Files For Chapter 11; Publishers Eye Apple News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad network that tried to reinvent itself as an advanced TV company, plans to file for Chapter 11 bankruptcy, The Wall Street Journal reports. Amobee has offered $45 million for the company’s assets, which likely will... Continue reading »

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Thursday, May 10, 2018

16 Stylish and Unique Envelope Design Ideas

The goal of an envelope is two-fold. First, it must protect its contents. Then, it must entice the recipient to open it. A great design is especially important to help with the latter because it doesn’t matter how great the […]

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Wednesday, May 9, 2018

Google Sweetens Ad Options For App Developers And Publishers

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog... Continue reading »

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Tuesday, May 8, 2018

Ways You Can Benefit From Stock Photos

People like to look at visuals. They grab their attention and bring them in. One compelling image can be more successful than a detailed story. The old saying, “a picture is worth a thousand words,” still rings true to this […]

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Don’t Make These Rookie Mistakes When Designing a Logo for Your New Startup

Designing a great logo is an essential task for the owner of any new startup. It’s also a task that is filled with the potential for mistakes that could set your brand back in a costly way. When designing a […]

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Friday, May 4, 2018

How to Blend Furniture With Mosaics Without Disrupting a Space

If you have a passion for interior design, either as an amateur who is forever reinventing the look-and-feel of your home or as a professional who helps clients find a perfect aesthetic, you’ve probably been trying to figure out how […]

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Thursday, May 3, 2018

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The tool, called a consent management platform (CMP) in regulatory parlance, hasn’t been publicly released or... Continue reading »

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Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which... Continue reading »

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Tuesday, May 1, 2018

The New York Times Touts TV And Voice In NewFront Pitch

The New York Times is eyeing inroads into TV and emerging channels like voice search to confront the realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a $1 billion consumer business with 3.6 million subscribers across digital and print,” New York... Continue reading »

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Thursday, April 26, 2018

Former MoPub Execs Launch MAX, A Solution For In-App Header Bidding

MoPub co-founder and former CEO Jim Payne is getting his next startup off the ground with MAX, a platform that helps mobile publishers sell programmatically. The company launched Thursday following around six months of beta-testing with a $3.5 million seed round led by Payne’s investment fund, Breakpoint Capital, and a handful of angels. They include... Continue reading »

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