Friday, September 22, 2017

With Video, Publishers Have A Chance To Avoid The Mistakes Made In Display

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by James Curran, co-founder and chief product officer at STAQ. Facebook recently announced a change in its video-sharing metrics that favors the original creator over distributors or “reshare” pages. Facebook is finally working to help media companies... Continue reading »

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Wednesday, September 20, 2017

Demand-Path Optimization: The Flip Side Of Supply-Path Optimization

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. As marketers and agencies become more selective about inventory and demanding of transparency, publishers need to respond in a way that makes sense not just... Continue reading »

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Tuesday, September 19, 2017

CNN: Platform Distribution Is Part Of Being A Modern Broadcaster

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To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms like Snapchat Discover, Apple News and Facebook Messenger roll out publisher products. In the past two years, CNN has added roughly 20 platforms to its distribution list and, in the past year, it spent $20... Continue reading »

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Monday, September 18, 2017

Ads.txt's Uptake; Facebook's Headache

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop... Continue reading »

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Friday, September 15, 2017

Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands

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John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations. “Priority one is cultural alignment and making sure we have clarity on who our clients are and where we’ll win in the marketplace,” DeVine told AdExchanger. “We’re going through the process now to bring the two sales teams... Continue reading »

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Fighting For Publishers In A Platform World: How Axel Springer Is Taking On The Duopoly

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Axel Springer joined the Coalition for Better Ads on Wednesday partially because it didn’t want Google, a member of the coalition, to have an outsize say in what counted as a better ad experience. Despite being a dominant European publisher, Axel Springer is worried about US platforms like Google dictating industry standards or positioning to... Continue reading »

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Wednesday, September 13, 2017

Identifying The True Value Of Identity

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Drew Bradstock, senior vice president of product at Index Exchange. People-based marketing, in which publisher and advertiser first-party data is employed to target users across devices, is hotly debated as the new standard for... Continue reading »

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How Topix Stopped Nonviewable Ads From Killing Its Slideshow Strategy

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Slideshows have been hurt by growing demand for viewable inventory, as readers rarely scroll down and often click to the next slide before ads load. Topix, which buys traffic to slideshows that rack up tons of page views, was affected by this shift. Four months ago, the site’s viewability hovered around 40%, so programmatic buyers... Continue reading »

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10 Money-Saving Websites to Download Design Resources

Web designers like any other creatives need tools and resources for their projects. Ready-to-use fonts, icon sets, badges, graphic characters, and other materials can help you to save a lot of time and efforts, and make your work done much […]

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Debate Needed On First-Price Issue; Data Industry Protests GDPR

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their 'testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital... Continue reading »

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Tuesday, September 12, 2017

OMD Turns To Pressboard To Scale And Measure Sponsored Content

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Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and... Continue reading »

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