Friday, July 21, 2017

Easy Typography Basics for Beginners and Designers [VIDEO]

Learning about typography shouldn’t be complicated. In this 6-minute clip, GCFLearnFree.org shows you the basics, easy do’s and don’ts, as well as a couple of tips even pros will appreciate. Understanding why typography matters can help you in many cases […]

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How Emerging Sales Channels Complicate Account And Campaign Management

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasingly... Continue reading »

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Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacy... Continue reading »

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Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers

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Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand its... Continue reading »

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Wednesday, July 19, 2017

VR Is At An Impasse; Amazon Launches A Pinterest Competitor

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VR Impasse Virtual reality is at a standstill. While a handful of publishers, like The New York Times and USA Today, have gone all-in on producing short-form content for VR headsets, most are stuck behind a monetization wall. Because the high price of VR... Continue reading »

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Granite Media Wants To Turn A Profit With Just Programmatic Revenue

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Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can run profitably with 100% programmatic ads and still turn out quality content. “There are very few digital only, programmatic-only companies that are actually profitable,” said Granite Media CEO Danny Khatib. “That’s the problem we are... Continue reading »

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60 Paper Cut Artworks to Enhance Your Creativity Muscle

People have been turning paper into beautiful works of art for centuries. Origami, the Japanese art of paper folding, is one such example. But that’s not the only way for you to create exceptional works of art using paper. Add […]

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Tuesday, July 18, 2017

Video Ad Platform NovoRoll Raises $2.5M In Growth Capital To Go Global

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San Francisco-based startup NovoRoll is doubling down on mobile and outstream video with a $2.5 million injection of growth capital from Silicon Valley Bank. The company, which helps publishers monetize outstream and native video, had previously raised a $700,000 seed round. It will use its new financing to grow its engineering resources and global footprint... Continue reading »

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Monday, July 17, 2017

30 Dynamic Typography Quotes For Designers

For artists and designers, art is their life and creativity is their spirit. But sometimes, even the best ones find their creativity at a loss. To help jumpstart your creative spirit and reawaken your artist’s soul, here are 30 moving […]

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Saturday, July 15, 2017

Podcast: TripleLift's Native Language

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week's podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. "We wanted to... Continue reading »

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Friday, July 14, 2017

Time Inc. Overhauls Analytics To Make Content Creation Data-Driven

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Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover story. But digital allows for an additional level of analysis the magazine-native publisher hadn’t fully embraced. Which is why Time Inc. pruned down its more than five dozen analytics tools and focused on just a... Continue reading »

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