Friday, February 16, 2018

News Publishers: Resist The Perverse Financial Incentives of Content Monetization

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial... Continue reading »

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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down... Continue reading »

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20 Compass Tattoo Ideas For Men And Women

Representing everything from protection and spiritual guidance to a search for adventure and love, a compass design has a long history and rich symbolism in many cultures. This design is loved both by men and women not only for its […]

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Thursday, February 15, 2018

Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech

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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. Media agencies are used to talking to clients about the strength of their publisher relationships. In fact, I think agencies used to brag about... Continue reading »

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Wednesday, February 14, 2018

Day One: Chrome Switches On Its Ad Blocker

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There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on Wednesday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an industry... Continue reading »

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Tuesday, February 13, 2018

12 Stylish Offices of Famous Companies

Most offices are boring and do not really have anything at all remarkable to them. These offices have the standard beige colors and the standard office design with cubicles in one area and maybe some offices for the big bosses […]

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Monday, February 12, 2018

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »

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Saturday, February 10, 2018

55 Cool Free Graffiti Fonts

Graffiti goes a long way back, with visual examples that can be seen from old Greece to the Roman Empire architecture. Graffiti fonts are essentially letters that are scraped, scrawled, decorated or marked in any surface. In present times, scratching […]

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Friday, February 9, 2018

Facebook Will Use Viewability To Measure Organic Page Reach

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Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading »

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How to Get Paid What You’re Worth

If you’re like the majority of people, the very thought of negotiating over money makes you utterly uncomfortable. The bargaining is something you try to get over with as early as possible. However, if you neglect even just a step […]

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30 Typography Tools for The Modern Creative

Typography online has grown leaps and bounds over the years. Gone are the days when you had to choose between an ordinary-looking and an unsuitable-to-the-design font. But, although the methods relating to typography design have come a long way, font […]

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