Friday, December 15, 2017

What Apple’s Analytics Tool Means For Podcast Publishers

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Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would share with podcast publishers aggregate online and offline listening behavior for episodes downloaded through iTunes and its Podcast player app. Previously Apple, which captures over half of all podcast listening, didn’t share... Continue reading »

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Thursday, December 14, 2017

Round Peg, Square Hole: Display Tactics Will Fail With Video Header Bidding

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"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Almany, senior director of advanced integrations at SpotX. Header bidding exploded as a display tactic in online advertising, but adoption for video has been slower. Many publishers and tech providers are taking what they’ve... Continue reading »

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Publishers Reduce SSP Partners; Facebook Monetizes WhatsApp

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least on the sell side. And the advent of GDPR will likely shrink the vendor communiy even more [AdExchanger coverage]. But this year, publishers cut the number of supply-side platforms they work with by 20% on... Continue reading »

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Wednesday, December 13, 2017

NYT’s New Ad Chief: Digital Publishers Need More Than Ads To Survive

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Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable being sold for a bargain-basement price. But The New York Times is telling an upbeat story about its business with a new storyteller at the helm: Sebastian Tomich. Tomich, the company’s former... Continue reading »

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Tuesday, December 12, 2017

Ads.txt Study Shows Huge Publisher Losses To Domain Fraud

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A joint study from Google, Amobee and Quantcast that examined Ads.txt data found rampant counterfeit inventory available to DSPs that seemingly came from 16 media companies, including Turner, The New York Times, Business Insider and The Washington Post. The research shines a new light on the extent of the harm done to major publishers by... Continue reading »

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Conde Nast Bringing In Nielsen Catalina Data To Optimize Ad Campaigns

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CPG advertisers running on Conde Nast properties will be able to target, optimize and measure campaigns using purchase data from Nielsen Catalina Solutions (NCS) beginning in Q1 next year. The publisher wants to marry its expertise in creative development and sponsored content with an attention to attribution and the bottom line. “If you are not... Continue reading »

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Friday, December 8, 2017

This Game Developer Cut Its CPI In Half By Testing Ad Creative Before Launch

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Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said Artur Grigorjan, head of growth marketing at Russian game studio Playrix. “By this point, most advertisers have enough expertise when it comes to buying,” Grigorjan said. “Now they’re transitioning to the next... Continue reading »

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Publishers Must Conquer Thorny Issues Before Using Data Co-Ops To Fight The Duopoly

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Erik Matlick, founder and CEO at Bombora. The data cooperative has emerged as a strategic weapon for publishers in the battle for online ad dollars against the Facebook and Google duopoly. In data co-ops,... Continue reading »

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Thursday, December 7, 2017

Publishers Find Themselves Caught Up In Brand Safety Nets

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Publishers are getting ensnared in the filters used by many advertisers to combat the YouTube brand safety crisis. Earlier this year, many brands found their ads running next to offensive content on the video platform, prompting marketers and their agencies to enlist third-party monitoring. Now publishers as a whole are feeling the effects. The filters... Continue reading »

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Friday, December 1, 2017

Publishers And The Inevitable Pivot To Video

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to video... Continue reading »

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Thursday, November 30, 2017

BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce

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BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many on the branded content side are being let go. Although BuzzFeed built a strong brand and a nine-figure revenue business... Continue reading »

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