Wednesday, October 18, 2017

Time Out Digital Reinvents Itself Using TripAdvisor As A Model

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As print publishers figure out how to remake themselves for digital, Time Out has come up with an unusual solution: Borrow the revenue model – and former CMO and president – of TripAdvisor. Time Out once recommended events, hotels and restaurants to readers, but it no longer stops there. Now the publisher allows readers to... Continue reading »

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Tuesday, October 17, 2017

Safari Tracking Change Hurts Some Pubs; Google's Latest TV Push

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari users [AdExchanger coverage] is already starting to hit publishers reliant on programmatic. CafeMedia, which sells about half of its inventory programmatically, has seen CPMs on Safari dip 10% or more from expected... Continue reading »

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Monday, October 16, 2017

Post-Merger Profitability: Upworthy and Good’s Happy Marriage

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The idea of accomplishing more together than apart sounds like a tagline for a social justice organization, but that’s what Upworthy and Good say happened after they merged 10 months ago to form Good Worldwide. The two publications cater to corporations and nonprofits that want to align their brands with social causes and change. Good... Continue reading »

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Friday, October 13, 2017

The Real Power Of Publisher Data

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. As marketers and publishers push to leverage first-party data sets to inform target audiences and campaigns, a new normal is emerging: blended... Continue reading »

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Thursday, October 12, 2017

Merkle’s Global COO On Navigating Platforms, Publishers And Cloud Stacks

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As the global COO of Merkle, Michael Komasinski keeps the proverbial engines running both internally and in the agency’s services business. After joining Merkle in 2015 from his post as COO of Razorfish North America, Komasinski helped drive 30% revenue growth across the business in 2016. Komasinski also was largely responsible for leading the integration... Continue reading »

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To Meet Video Demand, Time Inc. Turns To Google’s Mobile Outstream

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As Facebook grabs more mobile and video dollars from the ecosystem, premium publishers are looking for viable ways to compete. For storied publisher Time Inc., one solution is to bring its own mobile-optimized video solutions to market. Using Google’s native framework, Time created a mobile, in-feed video solution dubbed Adapt that is customized to its... Continue reading »

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Wednesday, October 11, 2017

With GDPR Just Seven Months Away, It’s Time For Publishers To Look Under The Sofa

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Matthew Smith, managing director at IDG Connect International. Got data? It’s time to pay closer attention to General Data Protection Regulation (GDPR) because it’s almost certainly going to affect your business and how you... Continue reading »

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Under SAP, Gigya Aims To Be The Consumer Identity System Of Record

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German software giant SAP purchased Gigya for $350 million in late September to acquire expertise in identity management. Gigya will merge with the Hybris Business unit – home to SAP’s ecommerce marketing platform. Gigya helps brands and publishers unify and manage identity data like social logins, site or in-app registrations and email. On Tuesday, Gigya... Continue reading »

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Tuesday, October 10, 2017

How Food Network Seasons Its Facebook Messenger Bot

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Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation. Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off. While other brands and publishers had difficulties being conversational... Continue reading »

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Auction Mechanics: A Buyer’s Perspective

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alexandre Cotarmanac’h, senior director of publisher products at Criteo. There is a fundamental dynamic in any price negotiation: Both parties are trying to find out each other’s bottom line. This haggling... Continue reading »

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Monday, October 9, 2017

Snap Keeps A Clean Nose; Facebook Russia Ad Fallout Looms

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brownie Points Despite being a smaller part of their revenue picture, Snap offers brands and publishers one thing Google and Facebook do not: a social media environment essentially free of “fake news.” Facebook and Google spread content further, but Business Insider’s Mike Shields argues... Continue reading »

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