Wednesday, November 21, 2018

A Quick Primer On AMP Stories, Google’s Answer To The Stories Trend

Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like a knockoff of the other guys, it’s actually quite a different animal. What’s the story? The main difference: AMP Stories are specifically designed for publishers to create full-screen experiences for... Continue reading »

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Friday, November 16, 2018

How to Attract Customers With The Combo of UX and UI Design?

Without a doubt, the present day customer demands more than just a product or a service. The consumer these days is looking for an overall experience that can be shared and rejoiced repeatedly. With the trends shifting towards e-commerce, you […]

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Can Publishers Enable A New Chapter For Modeled Data?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no... Continue reading »

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BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology

The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,... Continue reading »

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Thursday, November 15, 2018

Advertiser Perceptions: How SSPs Can Win Market Share From Google

Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at Advertiser... Continue reading »

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Linear: An Overlooked Opportunity In The Evolving DSP Landscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market cap at $5.25 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs)... Continue reading »

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Facebook Removes Connected TV Inventory; Snap Under The Glass

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment... Continue reading »

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Wednesday, November 14, 2018

Podcast: All About Dotdash

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured... Continue reading »

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Tuesday, November 13, 2018

Three Awesome Interior Design Styles to Transform Your Home

Your home is your sanctum, and more than anything, you want your home to serve as an extension of your personality. It’s natural; at the end of a long day, you want to come home to a space that’s inviting, […]

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Friday, November 9, 2018

Publishers Must Go Further To Capitalize On Engagement

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to... Continue reading »

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Wednesday, November 7, 2018

What Does It Take To Become A Programmatic-First Publisher?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn't the case. It created great operational complexity and made doing... Continue reading »

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