Wednesday, January 23, 2019

Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we... Continue reading »

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Nextdoor’s CRO Lays Out The Welcome Mat For Advertisers

If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus and... Continue reading »

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Tuesday, January 22, 2019

Former Oath Execs Launch Startup To Fight Malware Before It Strikes

Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in... Continue reading »

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Friday, January 18, 2019

As Buyers Move Away From Private Auctions, How Should Publishers Adapt?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such... Continue reading »

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Wednesday, January 16, 2019

How to Make Your Website Irresistible to Supporters if You’re a Content Creator

Thanks to online donation pages, the days of the starving artist are numbered. Content creators are able to keep in touch with their supporters, buy products or merchandise and donate to them more easily than ever before. Everyone from web […]

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How PadSquad’s High-Impact Ads Survived In The Face Of Header Bidding

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’... Continue reading »

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Our Shrinking Publisher Middle Class

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. “It’s a lot harder to make the same amount we made last year.” “We used to make a comfortable living and now find it difficult just to... Continue reading »

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Tuesday, January 15, 2019

7 Things Buyers Are Looking For In A Clothing Brand

Your customers are the most important people that you have to take care of when you are in the clothing business. However, sometimes, a good product is not enough to keep your customers. If you want to have more ideas […]

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Facebook Earmarks $300 Million For Local News Initiatives

Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help publishers create new business models, the platform announced Tuesday. Donations include a $5 million endowment gift to the Pulitzer Center, $6 million for the UK-based Community News Project and a $20 million expansion of Facebook’s... Continue reading »

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Monday, January 14, 2019

11 Types of Stamps and Where They Are Used (Comprehensive Stamp Guide)

Paperwork filing can be a boring and arduous work. Even though technology has made it easier to maintain and file paperwork, some things still need a human touch to get done. Simply printing a paper using a software is not […]

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Friday, January 11, 2019

Bringing The Backlist To The Forefront With Open Road Integrated Media

Don't tell Paul Slavin that book sales are stagnant. Slavin is the CEO of Open Road Integrated Media, a digital marketing company founded in 2009 by HarperCollins global CEO Jane Friedman. “When we put a book in front of somebody, when we market that book, you will see it grow,” said Slavin, who became chief... Continue reading »

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