access logs to PDT

zgrep "text" /var/log/nginx/access.log | awk '{print $6}' | sed -e 's/\"/\ /g' | awk -F'[:/]' '{
  # Build a new date string that GNU date can understand
  timestamp = $1 " " $2 " " $3 " " $4 ":" $5 ":" $6
  cmd = "TZ=\"America/Los_Angeles\" date -d \"" timestamp " UTC\" \"+%Y-%m-%d %H:%M:%S %Z\""
  cmd | getline converted
  close(cmd)
  print converted
}'

Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last... Continue reading »

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OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report... Continue reading »

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How Oregon Public Broadcasting Takes A Members-First Approach To Notifications

As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm... Continue reading »

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To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »

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GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »

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By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt... Continue reading »

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A Buyer’s Perspective: How Publishers Can Flourish Post-Third-Party Cookiepocalypse

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Jay Friedman, president and partner at Goodway Group. Change only occurs when there is sufficient dissatisfaction with the status quo. For the last 20 years, the number of events that have dissatisfied publishers has been building,... Continue reading »

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SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with... Continue reading »

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Seller.json Is Great, But It Could Be Better

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Adam Schenkel, senior vice president of global commercial development at GumGum. Even if you haven’t followed the 2019 launch of the sellers.json spec, the thinking behind it should sound like a positive move forward.... Continue reading »

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Google May Pay Publishers For Content; Gillibrand Proposes New Data Protection Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. License To Bill Google is considering a shift in its relationship with news publishers, by paying them direct licensing fees for the right to publish content in a potential free news service, according to The Wall Street Journal. Caveats: Financial terms of the deals... Continue reading »

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