Monday, August 21, 2017

Tickld Makes Content Promotion A Science With Better Analytics

AdExchanger |

Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers. The sites Tickld, Clipd and Knowable, part of the “Pulse” division at publishing company Gateway Blend, rely on social platforms to distribute content. Gateway Blend used to optimize the ad campaigns for Pulse content with... Continue reading »

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Friday, August 18, 2017

2>3: Why Second-Party Data Is More Valuable Than Third-Party But Activated Less Today

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ameet Shah, senior director of global technology, publisher and data strategy at Prohaska Consulting. Marketers and publishers want access to more quality data to scale beyond their respective first-party data, yet they often overlook... Continue reading »

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Wednesday, August 16, 2017

ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

AdExchanger |

The Association of National Advertisers (ANA) said Wednesday it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers. “The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the... Continue reading »

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Skimlinks: ‘Engagement With Publisher Content Is The Best Measure Of Intent Beyond Paid Search’

AdExchanger |

When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before a sale, scoop up the credit. But that scenario didn’t reflect that content producers tend to bring value higher up the funnel. “Affiliate is very good at rewarding and incentivizing last-click behavior,” she said. “But... Continue reading »

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Why Do Publishers Still Have Fragmented Sales Teams?

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Bruno Rebouças, chief executive officer at ProgMedia. Today’s media-buying trends show that programmatic deals will keep growing aggressively compared to direct buys. Some key advertisers have already reached a point where all of their... Continue reading »

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After A Slow Start, Programmatic Is Picking Up Speed At Motorsport Network

AdExchanger |

Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts. “One of the main concerns our salespeople had was that, when inventory becomes available to buy programmatically, it immediately has the stigma that it’s remnant or somehow lower in quality,” said Mark Fragoulias, global director of ad... Continue reading »

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Saturday, August 12, 2017

Podcast: Glossy Programmatic

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Condé Nast’s Evan Adlman will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25–26 on a panel titled "Data Accuracy And The DMP." Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two... Continue reading »

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Friday, August 11, 2017

Publishers’ Alliances: Damage Control Or Potential For A Brighter Future?

AdExchanger |

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Alessandro De Zanche, global product and strategy lead, audience activation at GfK. In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the... Continue reading »

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Tuesday, August 8, 2017

Facebook Is Expelling Unintentional Clicks From Its Garden

AdExchanger |

Ever click on an ad by mistake? You and the rest of internet-connected humanity. On Tuesday, Facebook said it’s going to stop counting those errant clicks in its reporting for ads served through Audience Network and start barring publishers from including clickable white space in the background of their native ads. Beginning next week, if... Continue reading »

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Friday, August 4, 2017

Weather Co. Turns To LiveRamp To Execute People-Based Marketing

AdExchanger |

IBM-owned pub The Weather Co. is working to tap into people-based marketing budgets that would normally go to Facebook or Google by using LiveRamp’s IdentityLink product. Marketers and publishers alike onboard their data to LiveRamp’s huge online identity graph to kick off the process. Because LiveRamp can identify many more users than a marketer or... Continue reading »

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How To Create a Winning Landing Page In WordPress with Elementor

Landing pages used to be simple web pages used to market your business. In today’s cutthroat industries however, almost every company and individual must make smart use of them to ensure visibility and presence on the Web. Whether you’re a […]

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