Friday, November 17, 2017

Fast-Changing Industry Trends Force Publishers To Rethink Content Management

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, executive vice president at Bauer Xcel Media. Media companies took notice when venture-backed sites such as Vox and BuzzFeed plunged tens of millions of dollars into their content management systems. With cool... Continue reading »

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Wednesday, November 15, 2017

GroupM Pulls Spend From Middlemen With Hidden Fees

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If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees continues to rise, GroupM is doing more than just tracking where media spend ends up. It’s pulling and rerouting spend to take advantage... Continue reading »

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Shifts Come To Oath’s Top Ad Tech Brass

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Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of... Continue reading »

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Tuesday, November 14, 2017

7 Rules of Perfect Portfolio Websites

If your field of work is design, photography, 3D, or web design, you probably already know how essential it is to have an impressive portfolio website. While it’s certainly nice to have an actual physical portfolio to show to potential […]

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Friday, November 10, 2017

Podcast: The Private (Marketplace) Thoughts Of Chip Schenck

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith's VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith's top clients over the last 100... Continue reading »

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Publishers Need To Step Up To Get A Clean Slate

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“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Andy Vogel, global head of digital products at NewBase. The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory. With... Continue reading »

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Blaming Programmatic: Snapchat Goes To An Old Publisher Script

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When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s... Continue reading »

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Thursday, November 9, 2017

Dailymotion Programs A New Programmatic (And Publisher) Strategy

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The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix... Continue reading »

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Wednesday, November 8, 2017

With Browsers Playing God, Publishers Must Find A New Religion

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In... Continue reading »

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Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them?

AdExchanger |

The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from... Continue reading »

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Friday, November 3, 2017

GDPR Makes Publishers Vulnerable If They Fail To Prepare

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“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Scott Meyer, founder of Evidon and president of digital governance at Crownpeak. Concerns around online data collection and how that data fuels the ad economy are hardly new. It’s been nearly a decade since... Continue reading »

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