WashPo’s Zeus Performance Is Gaining Converts With Its Speed And Publisher-Focused Road Map

Since The Washington Post opened up its header-bidding wrapper and ad-rendering engine Zeus Performance to publishers last fall, more than 50 sites have signed on, including The Dallas Morning News and fake news debunker Snopes. For both sites, improving page performance and ad viewability was a major draw. While those short-term boosts provide an immediate... Continue reading »

The post WashPo’s Zeus Performance Is Gaining Converts With Its Speed And Publisher-Focused Road Map appeared first on AdExchanger.

from AdExchanger https://ift.tt/3fZ4F0r
via IFTTT

Google To Pay Some Publishers For Content; Here Comes Shoppable Video

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paying For News Google will license news content from publishers to populate its Google Assistant app and Android phones – so users can swipe from the homescreen to see news updates. The product will launch later this year with news companies from Germany, Brazil... Continue reading »

The post Google To Pay Some Publishers For Content; Here Comes Shoppable Video appeared first on AdExchanger.

from AdExchanger https://ift.tt/2NBFhSd
via IFTTT

Live Industry Updates: NYT Lays Off 68; Google Adds $200M To Ad Grants Program For Nonprofits

This article charts the coronavirus pandemic’s ongoing effect on the digital ad industry – from publishers to vendors, marketers and agencies. We will continuously update this story as more developments become public. June 24 The New York Times Lays Off Part Of Its Advertising Team The New York Times laid off 68 people this week,... Continue reading »

The post Live Industry Updates: NYT Lays Off 68; Google Adds $200M To Ad Grants Program For Nonprofits appeared first on AdExchanger.

from AdExchanger https://ift.tt/2QWvxEk
via IFTTT

Zentangle Design Trend: 35 Inspiring Examples

It seems that every New Year brings with it new trends in almost every aspect of one’s life, and this 2015 is no different. Recently, there has been a sudden interest in images made from double exposure photos to gorgeous…

from Inspirationfeed https://ift.tt/3aHZCPc

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Angelina Eng, vice president of measurement and attribution at IAB. In less than two years, many publishers, advertisers, data vendors and technology platforms will need to reevaluate and retool their approaches... Continue reading »

The post With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution? appeared first on AdExchanger.

from AdExchanger https://ift.tt/2Z5ZZyX
via IFTTT

Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Email Online events are a fraction as valuable as real-world equivalents, but publishers are hosting them more and more as a way to build up authenticated email databases. “That is now the starting point of conversations with publishers,” Tessa... Continue reading »

The post Publishers Tap Online Events To Grow Their Email Lists; Microsoft To Shut Down Game Streaming Platform Mixer appeared first on AdExchanger.

from AdExchanger https://ift.tt/37ZNl94
via IFTTT

How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video

For years, advertisers and publishers waited for a transition to video that always glinted right around the corner. Promises of Facebook video revenue didn’t materialize. And ad-supported OTT viewership lagged. But in the past year or so, the switch has finally flipped for video, said Spencer Weinman, CRO of the content production agency and video... Continue reading »

The post How QuickFrame Is Capitalizing On Digital Media’s Long-Awaited Transition To Video appeared first on AdExchanger.

from AdExchanger https://ift.tt/2zUqsqO
via IFTTT

In-App Bidding Accelerates On Facebook’s Audience Network

Facebook’s Audience Network is seeing in-app bidding start to pick up some serious momentum. The number of publishers monetizing through a unified audience increased sevenfold over the past year. Half of them now earn the majority of their Audience Network revenue through programmatic bidding. “Bidding is the new normal,” said Steve Webb, global lead on... Continue reading »

The post In-App Bidding Accelerates On Facebook’s Audience Network appeared first on AdExchanger.

from AdExchanger https://ift.tt/3i0zHqO
via IFTTT

20 Compass Tattoo Ideas For Men And Women

Representing everything from protection and spiritual guidance to a search for adventure and love, a compass design has a long history and rich symbolism in many cultures. This design is loved both by men and women not only for its…

from Inspirationfeed https://ift.tt/3fKwF7Z

Ugly Delicious Advertising

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, founder and CEO at Media Tradecraft. There’s a lot to admire about restaurateur David Chang. He’s accomplished, innovative, highly creative and, these days, reflective. He rose from humble beginnings to attain “underground”... Continue reading »

The post Ugly Delicious Advertising appeared first on AdExchanger.

from AdExchanger https://ift.tt/3hOmykr
via IFTTT

20 Uncommon Tips for a Logo That Gets You Noticed and Remembered More than Your Competitors (15 Examples Included)

Logos are not forgiving! They aren’t like blog posts or social media campaigns that rarely stick around for a very long time. Unless the content or the promotions go viral that is. This ephemeral nature of marketing and collateral is…

from Inspirationfeed https://ift.tt/3fJJX4u

The Operative Word, With CEO Lorne Brown

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with... Continue reading »

The post The Operative Word, With CEO Lorne Brown appeared first on AdExchanger.

from AdExchanger https://ift.tt/2ANmZe8
via IFTTT

The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust

The IAB Tech Lab is shuttering the DigiTrust cookie-sharing program as of the end of July, the group said Wednesday. DigiTrust was a platform for SSPs and publishers to sync cookies with DSPs, thus improving match rates and web latency. The non-profit org spun out of an IAB working group in 2014, and the IAB... Continue reading »

The post The IAB Tech Lab Sunsets DigiTrust, As Third-Party Cookies Turn To Dust appeared first on AdExchanger.

from AdExchanger https://ift.tt/2Bm87Dh
via IFTTT

The COVID-19 Era Underscores The Importance Of Rooting Out Publisher Fraud

“The Sell Sider” is a column written about the sell side of the digital media community. Today’s column is written by Amanda Martin, vice president of enterprise partnerships at Goodway Group. In the media, where there are eyeballs – time spent – there are dollar signs, and where there are dollars, there is fraud. A... Continue reading »

The post The COVID-19 Era Underscores The Importance Of Rooting Out Publisher Fraud appeared first on AdExchanger.

from AdExchanger https://ift.tt/2UOqF6k
via IFTTT

How Much Is Drake Worth? (2020)

Drake, also known as Aubrey Drake Graham, is a Canadian singer, rapper, songwriter, actor, producer, and entrepreneur. Drake was born on October 24, 1986, in Toronto, Canada, to an African American dad, Dennis Graham, and an Ashkenazi Jewish Canadian mother,…

from Inspirationfeed https://ift.tt/3e1gSRs

1,100+ Free Adobe Illustrator Brushes

Digital art is everywhere! With more and more devices being developed, and with the advancement of software used to create digital art, coming up with unique artworks using modern tools has become much easier. There are tablets specifically made for…

from Inspirationfeed https://ift.tt/37huHcm

GroupM Reevaluates Brand Safety In The Age Of Privacy And COVID-19

Brand safety is not a static concept. COVID-19 has surfaced how using brand safety as a blunt instrument can de-monetize news publishers during times when information is needed most. And as the pandemic accelerates the adoption of connected TV, digital out of home (DOOH), digital audio and gaming, brands must have a nuanced approach to... Continue reading »

The post GroupM Reevaluates Brand Safety In The Age Of Privacy And COVID-19 appeared first on AdExchanger.

from AdExchanger https://ift.tt/2Ux3iOj
via IFTTT

35 Mindblowing Realistic Pencil Drawings

Believe it or not, the pictures you’re about to see were all created with the good old graphite pencil. I cannot even imagine how long the shading, detail, and the amount of hours spent on creating these jaw dropping illustrations took. 0For…

from Inspirationfeed https://ift.tt/3cdsFvD

12 Benefits of Co-working Spaces

Working at home, in a cubicle, or at a café all have their own perks. Working at home allows you the freedom to not have to leave the house, a cubicle helps you to focus on your work, and a…

from Inspirationfeed https://ift.tt/3dxCZi4

500+ Free Photoshop Actions for Photographers (Save Time)

Photoshop actions allow you to perform repetitive tasks with a simple click of a button. These actions are used to improve workflow and efficiency. The action works by playing back on a particular file or a set of file commands with color scheme…

from Inspirationfeed https://ift.tt/2YmCmSu

Publishers See Uptick In Video Monetization; BLS Data On Media Job Losses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Is On The Way Publishers are starting to see advertising green shoots, at least when it comes to video monetization on Facebook, Instagram, Snapchat and YouTube. CPMs, which bottomed out in mid-April, have been steadily rising to the point where they’re now not... Continue reading »

The post Publishers See Uptick In Video Monetization; BLS Data On Media Job Losses appeared first on AdExchanger.

from AdExchanger https://ift.tt/37k7s1d
via IFTTT

IAB Tech Lab Intros New Spec To Handle CCPA Data Deletion Requests

The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data deletion requests under the California Consumer Privacy Act (CCPA). Documentation for the spec, which is part of an overall framework for CCPA compliance, was committed to GitHub last week. Under CCPA, companies and third-party partners... Continue reading »

The post IAB Tech Lab Intros New Spec To Handle CCPA Data Deletion Requests appeared first on AdExchanger.

from AdExchanger https://ift.tt/2UdNpwh
via IFTTT

105 Awesome Wolf Tattoos For The Leader In You

Every country in the world will have at least a folktale or two involving wolves. Known for their fearsome nature but also for their social characteristics, people live in awe and trepidation for these creatures. Of course, many of our…

from Inspirationfeed https://ift.tt/3ePQslT

50 Stunning Butterfly Tattoos That Will Make You Feel Free and Sexy

Butterfly tattoos are as timeless as they come. Gone are the big blobs of multi-colored designs (although that’s still a thing, especially if you’re into that); today, the minimalist black-and-white versions are flying off artists’ shops thanks to social media.…

from Inspirationfeed https://ift.tt/3dBgmtA

50 Beautiful Cross Tattoos To Showcase Your Faith

If there is one symbol that is easily recognized across cultures, it is perhaps the cross. It’s one of the oldest types of ink in history, as well as the most imbued with meaning. In fact, there is evidence that…

from Inspirationfeed https://ift.tt/376EeCP

40 Inspiring Feather Tattoos To Show Off Your Creative Spirit

Have you always thought that you are a creative or free-spirited person? Are you wondering what kind of tattoo to get to symbolize that part of you? Then maybe you should think about getting a feather. Usually linked with the…

from Inspirationfeed https://ift.tt/2Y6SFCK

70 Fierce Lion Tattoos For The King or Queen in You

One of the most timeless animal designs on skin is the lion, and that’s not surprising. In literature and pop culture, lions are considered the King of the jungle. With a body length of almost four meters and weighing a…

from Inspirationfeed https://ift.tt/3dBOXHM

35 Aztec Tattoo Ideas for the Warrior in You

Aztec culture has been a subject of interest by scientists and history enthusiasts alike. This race made their home in the Mesoamerican region during the 14th to the 16th Century. These people made tattooing as an extension of a culture…

from Inspirationfeed https://ift.tt/370MOTE

65 Incredible Skull Tattoos To Make Your Skin a Living Canvas

The skull has been a popular symbol throughout generations. It has become a near-universal icon that transcended both history and culture: almost all human cultures old and new had to include a skull as a symbol of choice. While it…

from Inspirationfeed https://ift.tt/2zVZ4sG

35 Beautiful Sunflower Tattoos for the Bright and Optimistic

Roses may be red, and violets blue, but have a sunflower and you’ll never be blue. This bright and cheery blossom has always been linked with positivity, thanks to its vibrant color and unique characteristic. Known in science as heliotropism,…

from Inspirationfeed https://ift.tt/3eXGhvX

South China Morning Post Went All In on First-Party Data

“The Sell Sider” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Sarah Sluis will be published in full on AdExchanger.com on Wednesday. Six months ago, South China Morning Post cut itself off from third-party data and switched to a first-party data... Continue reading »

The post South China Morning Post Went All In on First-Party Data appeared first on AdExchanger.

from AdExchanger https://ift.tt/2XuQXME
via IFTTT

How to Launch Your Blog or Portfolio in 2020 (3,500+ Word Start to Finish Guide)

The graphic design industry is tough. No matter where you go, you’ll see amazing talent through the work of other designers in the field. Some may apply styles that are similar to yours, while others use a very unique approach,…

from Inspirationfeed https://ift.tt/2P6Q2xO

This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about... Continue reading »

The post This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google appeared first on AdExchanger.

from AdExchanger https://ift.tt/2MnlpSr
via IFTTT

TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News

TripleLift is trying to encourage brands to buy ads next to news content, and has curated a group of 1,600 news publishers into a private marketplace. Those buying within the Help Journalism PMP also won’t have to pay TripleLift’s ad tech fee for the rest of Q2. GroupM has signed more than a dozen of its... Continue reading »

The post TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News appeared first on AdExchanger.

from AdExchanger https://ift.tt/3eHB62R
via IFTTT

Zentangle Design Trend: 35 Inspiring Examples

It seems that every New Year brings with it new trends in almost every aspect of one’s life, and this 2015 is no different. Recently, there has been a sudden interest in images made from double exposure photos to gorgeous…

from Inspirationfeed https://ift.tt/3aHZCPc

50 Inspiring Heart Tattoos To Get For Your Next Ink

Courage, sacrifice, and love – these are all values symbolized by a heart. There are as many designs and sizes as there are meanings behind it. For those who love ink, you can’t walk through a street or scroll through…

from Inspirationfeed https://ift.tt/2MgwIM3

70 Inspiring Elephant Tattoos That will Blow Your Mind

Among the creatures in the animal kingdom, one of the biggest (no pun intended) standouts is definitely the elephant. With a lifespan between 60 to 70 years, weighing in at 4,000 to 6,000 kilograms, and standing at 5.5 to 6.5…

from Inspirationfeed https://ift.tt/2XlDuGK

55 Inspiring Snake Tattoos for Both Men and Women

If you want to instantly look cool or badass, one of the first tattoo designs you’ll likely go with is a snake. Featured in art, literature, history, and religion in many different forms, it can represent good and evil, depending…

from Inspirationfeed https://ift.tt/3dmvNph

45 Traditional American Tattoos That are Bold and Beautiful

Traditional American tattoos began its journey to popularity as a way for sailors to remember the places they have been. Their marking were often linked to the lands they saw, as well as the different cultures they were exposed to…

from Inspirationfeed https://ift.tt/3eGwdXJ

45 Inspiring Rose Tattoo Ideas You Can Almost Smell

The rose is one of the most classic designs chosen as ink on skin. Whether it’s your first one, or something you want added on top of an existing design, you can’t go wrong with this timeless gem. Both men…

from Inspirationfeed https://ift.tt/3csdhe9