Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new... Continue reading »

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6 Ways to Increase Your Search Engine Ranking

It’s all about being seen and recognised for your worth in this great but challenging world of the Internet. This however is not easy, as at any given point there may be hundreds providing the same services as you are.…

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8 Creative Ways To Change Your Logo Design

In this article, we’ll go to the core functionality of a logo design and how you can make it effective for your business. As we all know, a logo is an identity of your business. If you haven’t registered any…

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Landlord 101: How To Stage an Apartment

If staging an apartment were easy, everyone would be selling their units straight away. Even so, you don’t need to be a professional or spend thousands of dollars on repairs to make everything look good as new, or at least…

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Top 10 Reasons To Hire a Digital Marketing Firm For Your Rehab Center

We all are very well aware of the fact that addiction is ruining a lot of lives every year where the USA is on the top of the list alongside Russia and other Eastern European countries where people are addicted…

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30 Awesome Free Fonts To Add To Your Designer Toolkit

Who says free fonts are boring? Nowadays, there are plenty of free, beautiful typography for designers and crafters to enjoy. Whether you’re looking for the perfect font for a picky client, or you need the right typeface for a kid’s…

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Launching a New Restaurant? Don’t Panic, We Can Help!

Establishing a restaurant and reaching its limits by receiving several customers each day is a dream come true for many entrepreneurs. However, owning a restaurant begins at formulating an innovative plan while considering your financial budget for the launch of…

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After Years Of An Information Disadvantage, Data And Tools Can Help Publishers Shift The Balance

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Grant Whitmore, chief digital operations officer at Tribune Publishing. For more than a decade a persistent imbalance in data and technology has dogged the programmatic marketplace, putting publishers at a distinct information disadvantage. Publishers... Continue reading »

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Disney’s Data Honcho Discusses Its Unique Approach To Audiences, The Disney ID And Integrating Fox

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the... Continue reading »

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OpenAP’s New CEO: Collaboration Ain’t Easy, But The TV Industry Can Do It

On paper, the OpenAP consortium makes perfect sense: TV networks banded together to stave off growing competition from the walled gardens. In reality, it’s a bit more complicated. Although OpenAP still counts three powerhouse publishers among its ranks – Viacom, NBCU and Fox – a founding member, WarnerMedia, left the group in April to compete... Continue reading »

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5 Essential Skills To Look for in a Great Logo Designer

Today, the best way to convey a brand message is by using a combination of text, colors, and graphics –  usually, in the form of a logo. A good logo should be eye-catching and memorable because it’s the first thing […]

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How to Plan for an SEO-Friendly Website Design

Here’s one thing you need to know about beautiful websites: They’re useless if nobody sees them! It doesn’t matter how awesome your site looks if people don’t know it exists. Aggressively promoting it to your contacts can only get you […]

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5 Easy Steps To Print High-Quality Booklets at Home

In today’s era of digital advertising, social media promotions, and online marketing, many wonder if printed booklets, catalogs, or brochures are still effective. Brochures and catalogs are a great and inexpensive way to tell a story or to showcase products […]

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What Buyers Must Know About Google’s Auction Updates: A Publisher’s Perspective

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There has been a lot of noise about the upcoming updates to Google’s auction dynamics, including the practical details of what’s changing and... Continue reading »

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A Big Day For Publisher-Ad Tech Hybrids; Momentum For Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid ad tech/publisher businesses. TheStreet, a stock market news site, was acquired by Maven for $16.5 million. Read the release. Maven was founded by ad industry vets after doing a reverse recapitalization of a public shell... Continue reading »

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Podcast: Is Programmatic Good For Publishers?

The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the same year Jeff Zucker, then CEO of NBCU, decried the trade of “analog dollars for digital dimes.” Since then programmatic’s reputation – and its associated revenue value to media companies – has improved dramatically. But... Continue reading »

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10 Ways to Adapt Material Design Concepts for Your Industry

Google’s Vice President of Design, Matias Duarte, introduced Material Design to an appreciative audience during the 2014 I/O Keynote. Material Design provides a clear, simple, intuitive user interface based around the concept of digital paper and ink. Material design is […]

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How To Create Your Own Logo Using The 3D Logo Maker Tool

 The purpose of a good logo for a business or company cannot be overemphasized. We have seen it play out on several occasions, helping even startups to quickly gain their feet in a highly competitive market. Things are even better […]

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How to Be a Jewelry Designer with Tatsuya Otake

Jewelry is typically associated with glamour, wealth, and precious stones and metals. While all of those elements make for wonderful jewelry, they’re no longer comprehensive. Today, jewelry also means handmade. It means small-batch and it means custom. The internet has […]

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Does Behavioral Targeting Make Publishers More Money?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral targeting make publishers more money? That’s a huge question with many potential ramifications, most significantly the conversations about government regulation of user tracking. A study released last week examined that... Continue reading »

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7 Financial Website Designs Samples which Grab User Attention

Previously, financial, insurance and banking website designs were looked boring, dull and blurred – Templates over templates, no interesting images, videos and in short useless to scroll. But today’s designing parameters establish its roots in the market. Designers break their […]

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5 Benefits of Hiring a Product Design Agency

It is a competitive business world, and with that in mind, you must strive to be the best among your competitors. You must be willing to do whatever it takes to provide your customers with excellent services and give them […]

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