“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. Sales teams are finally arming themselves with programmatic knowledge, but it’s not enough. The industry shift to audience-based buying requires a new... Continue reading »
The post Media Sellers Must Evolve To Gain Deeper Understanding Of Their Audiences appeared first on AdExchanger.
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