55 Stunning Wildlife and Animal Wallpapers for All Animal Lovers

From man’s best friend to the elusive eagle, animals have fascinated humans for millennia. Throughout history, they have been subjects of study, muses for art, and companions for many. Each of us has a favorite: be it cats, rodents, birds, […]

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The Year Publishers Went Bust, Sold To Billionaires And Diversified

In 2018, digital media startups crashed and burned, unable to sustain their business models amidst changing social media algorithms, fickle readers and advertisers. Facebook’s fickleness sunk LittleThings and Mic, and contributed to layoffs at Upworthy. When the social network stopped reliably sending readers its way, those publishers couldn’t hang on. Mic first saw traffic from... Continue reading »

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30 Must Have Hot New Fonts for 2019

If you are a designer, the fonts you use influence the opinions of your viewers. Choosing the right font for a project is essential. Sometimes you want a font that’s easy to read. Other times you want a font that’s […]

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5 Interesting and Inspiring Facts About Pantone’s 2019 Color of the Year

TIME has its Person of the Year, ESPN has its ESPY’s, and the Nobel Prize folks sometimes have as many as 49 awards (and big checks!) to dole out each year. However, if you’re interested in design, fashion, art, or […]

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For Nimbler Ad Targeting, Meet ‘Alice,’ NYT’s Ad Library Service

In the past year, advertisers on The New York Times have bought ads with increasingly sophisticated targeting parameters, such as “adventurous” content, stories about to go viral or brand-safety keywords. To make that in-depth content targeting possible, the Times built its own ad tech – Alice, shorthand for ad library service – a year ago.... Continue reading »

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Publishers Don’t Have An Ad Problem. They Have A Product Problem.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly),... Continue reading »

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IAB Launches A Compliance Program To Improve Podcast Measurement

The IAB said Tuesday it has launched a compliance program for publishers and platforms that adhere to its podcast measurement guidelines. Podcast hosting service RawVoice/Blubrry and NPR are the first companies to be certified. The program is based on the IAB’s Podcast Measurement Technical Guidelines, which were released in December 2017 to provide the burgeoning... Continue reading »

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Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs

Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients.... Continue reading »

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Sovrn Snaps Up VigLink; Google Gives Consent

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll Do It For You Sovrn will acquire VigLink, a company that helps independent publishers by auto-inserting referral links into article pages, Mediapost reports. It’s the first purchase for Sovrn since the company announced a $25 million funding round in October and signalled plans... Continue reading »

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Linear TV Audience Standards For Supply And Demand Are The Wrong Solution

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Amihai Ulman, founder and chief operating officer at MASS Exchange. Unlike addressable media, linear TV publishers cannot sell single impressions or single units of attention. Due to its linear nature, TV publishers must sell mixed... Continue reading »

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Verizon Takes $4.6 Billion Pinch After Oath Underperforms

Verizon will take a $4.6 billion goodwill impairment charge in the fourth quarter, acknowledging that its Oath business unit has underperformed, the company said Tuesday. The hit nearly eliminates the $4.8 billion goodwill balance Verizon carried after it acquired and merged Yahoo and AOL and assorted technology holdings into its Oath business unit back in... Continue reading »

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AppNexus Reworks Publisher Contracts To Enable Fee Transparency For Buyers

AppNexus has been wanting to make its fees transparent, even before it was acquired by AT&T’s ad unit Xandr, but it couldn’t because of how contracts are written and structured. But now, buyers can find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level... Continue reading »

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What Went Wrong For Mic

“The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Rob Gabel, founder and CEO at Tubular Labs. Digital-native publishers sailed against strong headwinds in 2018, as continual shifts in the business model forced budget cuts, downsizing, “pivots to video” and more hurdles to... Continue reading »

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10 Unique Business Card Templates to Stand Out from the Crowd

It seems like everything we do today business-wise has become digital. Companies send mails, sign contracts, attend meetings and even participate in networking online. But there’s one thing that the digital world won’t be able to replace anytime soon – […]

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Eye-Catching Weather Icons from 20 Incredible Icon Sets

The abundance of weather icons in the market today can make it challenging for you and other designers to find the best ones for your design projects. Lucky for you, we’ve combed the online world to search for sets of […]

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Designing for Digital Marketing: How to Get Started

It is not uncommon for web designers and developers to think about aspects such as search engine optimization (SEO) and email marketing when designing a website. After all, there are a lot of optimizations to be added to the design […]

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Multimillion-Dollar Oops! Google Will Pay Publishers For ‘The Night Of The Yellow Ad’

From 7 pm to 7:45pm on Tuesday, publishers saw mysterious yellow 300x250 ads blanket their sites. Paying CPMs north of $20, the yellow square ad elbowed out other buyers with its big spending. Hourly revenue spiked many times over publishers’ normal averages. Then it disappeared. Turns out, the yellow ad appeared across the US and... Continue reading »

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A Walk Behind The Waterfall: The Sudden Interest In The Publisher Ad Stack

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. There is a question that has increasingly surfaced in conversations with agencies and demand-side platforms recently, which seems almost retro at first: “What... Continue reading »

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How to Make a Brand Logo Your Audience Won’t Forget

Designing a brand logo seems simple enough. You create a brief for the designer, request revisions, and display it on all your marketing materials. But let’s face it: there is pressure in designing a logo for your brand. After all, […]

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Why Every Single Business Should Take Great Web Design More Seriously

Nowadays the majority of companies and freelancers have their very own website. Yet, unfortunately a big percentage of these websites do not boast great web design. As a matter of fact, many of these websites are simply WordPress templates which […]

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How Ads.txt Took Down 3ve, As The FBI Took Down Its Creators

Over a year before the FBI brought down 3ve’s human creators, the ad industry rolled out ads.txt, an anti-domain spoofing standard that slowly throttled the botnet. 3ve visited spoofed domains and sold fake traffic to publishers and, when it was active, was responsible for 1% to 2% of all bid requests, according to Google product... Continue reading »

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