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Publishers Don’t Have An Ad Problem. They Have A Product Problem.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Justin Choi, founder and CEO at Nativo. Today’s publishers are under pressure from seemingly countless external forces. They face downward pressure on ad prices, consolidation of spend within the duopoly (and now, the triopoly),... Continue reading »

The post Publishers Don’t Have An Ad Problem. They Have A Product Problem. appeared first on AdExchanger.



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