Coder Insights

Opening a new restaurant is a super exciting, but super scary time. With a never ending to-do list and millions of things to consider, it can be hard to find the time to consider restaurant branding. The branding and design […] from Inspirationfeed https://ift.tt/2tKZT1d

Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency along with the revenue bump. On Thursday, mobile monetization platform PubNative released a hybrid server-side/client-side header bidding tool to help publishers bring in more dough without messing up the UX. Dubbed HyBid, the solution allows ... Continue reading » The post PubNative Intros A Hybrid Approach To Mobile Header Bidding appeared first on AdExchanger . from AdExchanger https://ift.tt/2N4GYXb via IFTTT

Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku's. The device's first-party data also provides behavioral insights – such as what content Roku users search for or how much ... Continue reading » The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger . from AdExchanger https://ift.tt/2KpN3f3 via IFTTT

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Otter Acquisition Most people are still busy digesting news of AT&T’s $1.6 billion acquisition of AppNexus – but the telco already has another little deal up its sleeve. AT&T is in the process of securing full ownership of Otter Media, the streaming media company ... Continue reading » The post AT&T Fuels Its Direct-to-Consumer Video Dreams; Pubs Pivot Away From Viral Vids appeared first on AdExchanger . from AdExchanger https://ift.tt/2tvbcdK via IFTTT

Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel, there’s no easy way to credit its role in an eventual hotel booking. Fathom, a site that publishes curated destination guides and first-person travel accounts, knew it was leaving money ... Continue reading » The post Travel Pub Fathom Uses Attribution Tech To Prove That Its Content Packs A Punch appeared first on AdExchanger . from AdExchanger https://ift.tt/2K8QJWd via IFTTT

While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp’s News IQ platform with data about readers’ opinions, emotions and preferences. ... Continue reading » The post Emotion-Based Buys: News IQ’s UK Version Goes For The Heart appeared first on AdExchanger . from AdExchanger https://ift.tt/2thUIVU via IFTTT

CafeMedia is selling its entire publishing portfolio to RockYou, choosing to place its bets on AdThrive, the ad management firm it acquired two years ago. The AdThrive business is profitable but the sites being sold by CafeMedia – CafeMom, MamasLatinas, Revelist and Baby Name Wizard – were “break-even,” according to CafeMedia CEO Michael Sanchez. “It’s ... Continue reading » The post CafeMedia Sells Websites To Focus On AdThrive appeared first on AdExchanger . from AdExchanger https://ift.tt/2yuIzlA via IFTTT

Are you very much interested in designing graphics but you don’t have any skill? Are you searching for the best online graphic design editor that can be used for free of cost? Well, if you are really looking for a […] from Inspirationfeed https://ift.tt/2y5mM3P

Reddit is hoping advertisers upvote its latest ad offering: outstream video. The ad unit is being made available to managed partners on Tuesday, and all advertisers will get a crack through self-serve within the next few months – but programmatic is still a long way off. Although programmatic is on Reddit’s road map, “we’re still in ... Continue reading » The post Advertisers Can Now Buy Video Ads On Reddit appeared first on AdExchanger . from AdExchanger https://ift.tt/2sY0Rpi via IFTTT

USA Today Sports Media Group acquired Golfweek 20 months ago because of its great content and readership of obsessive golf fans. After working with Golfweek on advertising and content partnerships, the Gannett-owned group saw how much more it could do with Golfweek if it owned the property. “We thought we could run it much more ... Continue reading » The post Golfweek’s Traffic Hits A Birdie After Digital Makeover appeared first on AdExchanger . from AdExchanger https://ift.tt/2t1WQ3p via IFTTT

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display, native and video. Facebook joins a long list of other platforms that have gotten jiggy with in-app header bidding in recent months, including Google’s AdMob, Oath, MoPub and ... Continue reading » The post In-App Header Bidding Is Hot. Next Up: Facebook appeared first on AdExchanger . from AdExchanger https://ift.tt/2kT5rSa via IFTTT