Friday, January 31, 2020

There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »

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Top 4 WordPress Plugins to Improve Your Online Store

Are revenues from your ecommerce shop yielding profitable returns, at the very least? If you answered “No,” then perhaps your WordPress website lacks the features and user experience that might inspire visitors to take out their wallets. Given how fierce…

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5 Tips on Creating Amazing Custom Eco-Friendly Boxes

Global warming is rapidly causing a catastrophe in the world. We see massive bushfires, forests burning, tsunamis hitting countries, and wrecking everything that comes in the way, earthquakes shaking the lands and whatnot. When you see such activities taking place…

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7 In-Demand Tech Jobs With High Salaries in 2020

The UK in recent years has established itself as one of the world’s leading tech hubs. London, in particular, has been welcoming billion-dollar tech companies who are keen not only on profiting from business operations in the region but to…

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Publisher Advertising And Marketing Teams Are Starting To Converge

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kerel Cooper, senior vice president of global marketing at LiveIntent. There’s a famous line between editorial and revenue at every legitimate publisher. Newsrooms aren’t influenced by the teams responsible for revenue, and nary do... Continue reading »

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Thursday, January 30, 2020

Why Recruiting Respondents is Such a Time-Consuming Process

The era of market research has come a long time ago and it seems that everyone already understands the power of accurate consumer data. Most often, we are asked to recruit respondents, because “all companies have a website or mobile…

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Anatomy of a Conversion Funnel: The Stats That Can Optimize Your Marketing Strategy

If you’re not used to the tumultuous world of marketing, there’s a chance you might not be fully aware of a sales funnel and how it works. Luckily, we can take a few descriptive cues from its name. Essentially, a…

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How to Make an Effective Business Signage in 6 Steps

Does your business even exist if you don’t have signage? For the vast majority of people and potential clients probably not. Having signage that embodies the philosophy and ideas behind your business is nowadays a must. Whether you exist solely…

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Wednesday, January 29, 2020

8 Best Canvas Printing Services

A canvas print is the outcome of an image or impression printed right onto a canvas that is either expanded or gallery-wrapped on a frame. The print is then privately kept or publicly exhibited. Canvas prints are meant to replicate…

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Tuesday, January 28, 2020

Agency Vet Noah Mallin Joins IMGN To Help Brands Speak Gen Z’s Language

Generation Z consumes media differently than millennials, but brands don’t always understand that. To help brands better relate to younger audiences, former Wavemaker exec Noah Mallin left a career in agencyland to join Gen Z-focused media company IMGN as its first chief brand strategist, the company said Monday. IMGN owns the social media handle of... Continue reading »

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Monday, January 27, 2020

How to Make Custom Animated GIFs in Photoshop

GIFs are an amazing marketing tool. They are everywhere, and people are eating them up like candy. Companies use GIFs in marketing and have experienced high levels of success with them. They are the highest converting form of media on…

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4 Ways to Create a Seemless Indoor-Outdoor Living Space

When the summer months roll around it provides us with the perfect opportunity to blend our indoor and outdoor spaces together. What better way to appreciate the natural breeze and the glowing sunshine that to bring an outdoor element to…

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Saturday, January 25, 2020

5 Kinds of Image File Formats (And Their Use)

An image is an image, right? Wrong. Your image can have more letters after its file name than someone who’s spent years in higher education. We may ignore file extensions like .Jpeg, .bmp and .gif because they seem meaningless, but…

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9 Ways for Designers to Relax After Work

As a hard working designer you deserve some time off. Staring at the computer screen for hours is really not good for your health. Not only that, but you need some time to relax and enjoy yourself. Life isn’t all…

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30 Eye Catching Color Combinations

A visually-appealing color combination goes a long way in creating a seamless, inviting, and fun output. Regardless if you’re making the perfect palette for an event, a web layout, an interior design or a perfect outfit, the right color combination…

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Friday, January 24, 2020

12 Essential Tips for Standing Out at Trade Shows

A trade show is an excellent marketing opportunity for businesses, and a way of engaging with customers, generating leads and raising brand awareness. However, success depends on you making an impression and attracting the right kind of traffic. You should…

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30 Beautiful Rose Wallpapers for Flower Lovers

Roses are one of the more popular flower varieties because it has different uses, such as in medicine, art, cosmetics, and cuisine. Roses don’t just look pretty, they can make you feel better, too. For years, rose petals are collected…

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40 Gorgeous Cactus Wallpapers to Use as Your Background

Cactus plants are one of the hardiest plants on the planet. As they naturally grow in environments with intense heat like deserts, that means they can definitely survive in warm, dry homes. So if you’re not much of a green…

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Make A Statement: 35 Gorgeous and Persistent Watches

So you wanna purchase a watch huh? Well, You’ve come to the right place. Watches have been used for centuries to accurately track time and make bold fashion statements. They’re typically worn either around the wrist or attached on a short…

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How Office Layouts Have Changed to Suit The Modern Times

Office fit-out has come a long, long way in recent years. As new technologies and ideas bring modern innovations to the office and working lives of professionals, the need for office fit out companies to stay up to date with…

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10 Resume Hacks to Help You Get Your Dream Job

You have probably heard the famous idiom, ‘work smarter, not harder’. It fits perfectly when it comes to optimizing your job search as well. If you are still following the same old redundant ways of composing one generic resume and…

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Why Dropshipping Works for Design Businesses

Dropshipping is an excellent option for designers who are looking to expand their business beyond their local market. Unlike a while back where everything had to be done manually, it is now easy for clients to order for solutions online,…

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Thursday, January 23, 2020

4 Countertop Edge Ideas for Small Kitchens

Choosing the right kitchen countertop edges for your small kitchen is a very important task. The right choice will bring your kitchen to life with elegant style and the illusion of more space. However, it is not easy, especially if…

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Online Invites Vs Traditional Invites: Why Online Is The New Trend

More and more people are going paperless. Documents and other important papers are already being stored digitally or online. Aside from it being eco-friendly by reducing paper wastes, going paperless also comes with many other benefits. Going paperless has also…

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20 Pool Mosaics Ideas and Design Trends for 2020

Is 2020 the year that you will update your pool? These days, people have more pool design options than they’ve ever had before. The earliest American swimming pools were simple, rectangular, and didn’t offer much room for any ambitious designs.…

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Digital Publishers Start Turning A Profit; Why The Slow Transition From Linear To OTT Is A Good Thing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Back In The Black Group Nine Media will turn a profit in 2020, CEO Ben Lerer shared Wednesday morning at a press breakfast. The crop of disciplined, profit-focused executives that came along with GroupNine Media’s acquisition of PopSugar at the end of last year... Continue reading »

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Tuesday, January 21, 2020

These 4 Invoicing Mistakes Are Stunting Your Growth

For freelancers and small businesses, poor cash flow isn’t just an annoyance – it can be a crisis. It’s also a persistent problem, and one company may be exacerbating through poor invoicing processes. If you’re worried that you’re getting stiffed…

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Saturday, January 18, 2020

45+ Enlightening Quotes and Pieces of Advice

Julian Bialowas is a Photographer & Graphic Designer based in Canada. While juggling his final year of design school and freelance work, he ran two big personal projects:365q and 16HOURS. 365q was intentionally created to inspire, motivate and get you out there. All of the…

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Friday, January 17, 2020

5 Tips to Grow Your Graphic Design Start-Up

So, you’ve worked as a graphic designer for several years already, and now you’ve decided to become your own boss. You’re now ready to use your creativity to start a business. It’s an excellent idea. But how do you get…

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How Will Publishers Fare As Google Moves To Kill Cookies In Chrome?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Bannister, co-founder and executive vice president at CafeMedia. “You have no control. Who lives, who dies, who tells your story.” – Washington and Company, “Hamilton” The Google Chromium team announced on Tuesday the... Continue reading »

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Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »

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Thursday, January 16, 2020

90 Free Hipster Fonts for 2020

How do you define a hipster? A hipster is a person who stays updated with the latest trends; someone who is hip. Yet another definition for hipster means having a retro or a throwback vibe. Quite confusing, to be honest,…

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Wednesday, January 15, 2020

X-Mode Acquires Location Data Assets From UK-Based Location Sciences

While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns.... Continue reading »

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70 Beautifully Designed 404 Error Pages

You can’t blame anybody if they end up getting really frustrated at the sight of a 404 error. Especially for people who are smack in the middle of some really important research, it’s just the thing that could send them…

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4 Storytelling Tips to Boost Your SEO Ranking

With the ever-decreasing attention span of people where consuming web content is concerned, the best type of content is undeniably the one that is engaging, relatable, and entertaining. Stories naturally have a greater tendency to fulfill all these requirements than…

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Tuesday, January 14, 2020

30 Sexy Resume Templates Guaranteed to Get You Hired in 2020

Are you aiming to get that dream job of yours but don’t know where to start? Pay high priority to your resume. An impressive resume can go a long way and if you would like to make that positive impression,…

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6 Best Apps to Improve Your Design Work

As you go about your day-to-day web design activities, you no doubt follow certain standards, guidelines, or procedures with the intention of maximizing your productivity. Before moving to design apps, here are some useful tips and principles to follow. Productivity Tips…

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Monday, January 13, 2020

2020’s Best Free Joomla Templates (Expert Pick)

Over the last years Joomla has grown enormously and with it the variety of free Joomla templates on the market. Currently, you can get a Joomla template almost anywhere, whether it is independent template stores, template markets, or even hosting…

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The Complete Guide to CSS Grids

In the simplest of terms, a grid is a layout guideline. They are most often used by designers to align elements vertically, and even horizontally so that the design looks well-manicured due to the alignment. What is a CSS grid?…

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Fabric Printing Guide: All You Need to Know

There is a whole lot of ready-made designer fabrics available in the market for immediate use, but own printing fabric can prove to be a game-changer. For starters, it’s super cheap, and prints are awesome, and secondly, you will have…

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Amazon May Sell OTT Ads Outside Its Platform; Ad Spend Insights From Casper's S1

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fuel On The Fire Amazon Publisher Services (APS), the company’s supply-side advertising technology unit, is in talks with broadcast and streaming app publishers about Amazon taking over inventory sales on other OTT platforms, including Android TV, PlayStation, Xbox and Apple TV, The Wall Street... Continue reading »

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Friday, January 10, 2020

Rainer Plank and the Modern Age of Marketing

Marketing for the future One of the greatest challenges marketing professionals have to face in the 21st century is a significant increase in customer acuity. To put it another way, the general public has gotten much, much better at sniffing…

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The Importance of Food Presentation, Explained by a Chef

More than just taste Most of us go through life enjoying our favorite foods as unfancy meals that can be found just about anywhere. But for every foodie, there comes a time when we get to sample something prepared by…

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The 2020s: Publishers Must Wield Their Powerful Tools For Cleaner Ad Experiences

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. With the California Consumer Protection Act (CCPA) at our doorstep and the General Data Protection Regulation (GDPR) and Apple’s Intelligent Tracking Prevention (ITP)... Continue reading »

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Thursday, January 9, 2020

8 Popular Adult Animal Design Onesies in 2020

Onesies might be the absolute best garments to ever before exist. The adult onesie, comfy jammies are excellent for relaxing, make the easiest Halloween outfits, and they are the supreme cozy-chic gift to use throughout the vacations. These premier picks are carefully chosen by clients for…

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6 Ways to Upgrade Your Website to Boost Visitors

Every business needs a website, whether you’re an independent dentist or physician, an art gallery, or a retail store. Often, this is the first thing prospective customers or clients will see when considering whether to use or buy your products…

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Wednesday, January 8, 2020

How to Fix Faulty External Hard Drive on Mac

External hard drive suddenly stops working on Mac? The problem might be caused by improper human operations. For example, you unplugged the hard drive without safely ejecting it from the computer. It also could result from unexpected interruption during data…

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Top Jean Brands Looking To Take Over In 2020

2020 is finally here and with it comes a whole new year of fashion possibilities. Whether you are looking to lose weight and replace your wardrobe, or you are looking to modernize your winter wardrobe, there are a number of…

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The Future Of Ad Tech Will Be A Return To Vertical

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, founder and CEO at Audience Town. Between 2001 and 2010, many industry vertical ad networks aggregated the publisher ad space, including travel, finance, auto, men, women and premium.... Continue reading »

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Tuesday, January 7, 2020

8 Interesting Ideas To Host A Memorable Award Ceremony

Awards ceremonies are some of the most popular ways to let employees know how much they are valued. Giving a well-thought reward for a job well done can be a powerful motivator. Through it, you can open the door to…

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