Coder Insights

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fell ... Continue reading » The post CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase appeared first on AdExchanger . from AdExchanger https://ift.tt/2BYEurM via IFTTT

A business event is on its way and you have to design a company’s logo on it, or you own a company, so you need to make a perfect log for it? In both the scenarios logo plays a significant […] from Inspirationfeed https://ift.tt/2LC03Ow

Uber, Postmates, Yelp, SmartNews and other nongaming apps are scooping up growth marketing talent from the mobile gaming world – and the reasons make perfect sense. App publishers are spending more on performance marketing, and those running user acquisition at gaming companies are some of the most data-driven mobile marketers in the biz. “Gaming professionals have ... Continue reading » The post Growth Gurus From The Gaming World Are In High Demand At Brands appeared first on AdExchanger . from AdExchanger https://ift.tt/2NeHUI9 via IFTTT

Be honest: between watching a YouTube video and reading through a blog, which one would you prefer? It’s not surprising that more and more people are choosing video. In fact, surveys say that by 2019, about 80 percent of online […] from Inspirationfeed https://ift.tt/2MKzQ4F

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jeff Hirsch, chief marketing officer and head of publisher development, US, at PubMatic. Strategy and tactics work hand in hand but are not the same thing. Strategy is a long-term plan put in place to achieve specific goals. Tactics are ... Continue reading » The post PMPs: The Future Of Programmatic Advertising Or Just Another Tool? appeared first on AdExchanger . from AdExchanger https://ift.tt/2Ndn9MT via IFTTT

Google AMP was supposed to help publishers deal with slow-loading mobile web pages and boost consumption of articles on phones when it rolled out almost three years ago. But publishers like The Daily Beast aren’t seeing that promised increase in traffic on AMP to justify the lagging monetization it experiences on AMP. The publisher ran ... Continue reading » The post Chartbeat: Only A Third Of Google AMP Publishers See Traffic Boost appeared first on AdExchanger . from AdExchanger https://ift.tt/2LlI0M7 via IFTTT

Paperwork filing can be a boring and arduous work. Even though technology has made it easier to maintain and file paperwork, some things still need a human touch to get done. Simply printing a paper using a software is not […] from Inspirationfeed https://ift.tt/2PqYqpN

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s DSP to publishers, AdExchanger has learned. Direct deals work like a guaranteed private marketplace: Advertisers commit dollars and place ads with specific, brand-name publishers using Amazon’s ... Continue reading » The post Amazon Pilots Direct Deals Through DSP appeared first on AdExchanger . from AdExchanger https://ift.tt/2P7mBJQ via IFTTT

SpotX has teamed up with Dentsu’s Cyber Communications Inc. to make its video ad-serving platform available to domestic broadcasters in Japan, the company said Monday. Since almost all publishers in Japan work with CCI-affiliated companies to buy ads, the move will give SpotX access to the Japanese market. CCI is a digital-focused subsidiary of Dentsu ... Continue reading » The post SpotX Partners With Dentsu's CCI to Bring Its Tech to Japanese Broadcasters appeared first on AdExchanger . from AdExchanger https://ift.tt/2OwJWmY via IFTTT

Meredith will offload its 60% equity interest in ad platform business Viant, the company confirmed on its fiscal fourth quarter earnings call Friday. It expects the sale to be finalized early in its coming fiscal year. Time Inc. bought Viant in 2016 for $87 million, and the purchase gave an inorganic boost to the publisher’s ... Continue reading » The post Meredith Will Sell Viant This Year appeared first on AdExchanger . from AdExchanger https://ift.tt/2ntCGgk via IFTTT

Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending on this year’s performance. But what does it mean for a Bloomberg-like intelligence platform to join forces with a global business publisher? The two companies concede that they’re still figuring ... Continue reading » The post Mining Quartz: What Uzabase Is Up To Post-Acquisition appeared first on AdExchanger . from AdExchanger https://ift.tt/2B0jRuR via IFTTT

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ted Dhanik, CEO at engage:BDR. If you are not part of the duopoly, it is a tough time to be a publisher. Reputable media brands are struggling, so you can imagine where that leaves ... Continue reading » The post Are Cryptocurrencies A Solution Publishers Have Been Waiting For? appeared first on AdExchanger . from AdExchanger https://ift.tt/2AZG1gA via IFTTT

Dynamic Yield’s latest financing round is about one thing: growth. The company, which provides personalization software for ecommerce brands and publishers, raised $32 million in Series D cash on Wednesday, led by Viola Growth with participation from Union Tech Ventures. The round brings its total funding to $77 million since 2013. Dynamic Yield, whose clients ... Continue reading » The post Dynamic Yield Snags $32M In Series D To Up The Ante On Personalization appeared first on AdExchanger . from AdExchanger https://ift.tt/2M9vX9f via IFTTT

Millennial females in search of a humor fix gravitate toward Betches. A trio of college friends started a blog in 2011 and have since grown Betches into a revenue-diversified media brand fueled by branded content, a thriving ecommerce site, a cable TV deal and three books. And it focused on multiple revenue streams long before ... Continue reading » The post Betches Finds Sweet Spot Between Publisher And Influencer appeared first on AdExchanger . from AdExchanger https://ift.tt/2OSa4d5 via IFTTT

Trying to cross the ocean on a pedal boat might be a crazy adventure, but it’s certainly not the most efficient way to travel. The same goes for business tools. Many business people prefer to do things the way they’re […] from Inspirationfeed https://ift.tt/2AJvMgi

Future PLC has agreed to buy the consumer division of Purch for $132 million. The July acquisition brings together Purch properties Tom's Guide, Tom's Hardware and Top Ten Reviews with Future PLC’s tech vertical titles, including PC Gamer and TechRadar. Future PLC’s 100-plus brands also serve non-tech niches like music and photography. The two companies ... Continue reading » The post Future PLC Plots Future After $132M Purch Acquisition appeared first on AdExchanger . from AdExchanger https://ift.tt/2vIOYFa via IFTTT

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when different ... Continue reading » The post What’s The Latest For Blockchain In Ad Tech? appeared first on AdExchanger . from AdExchanger https://ift.tt/2vfz06a via IFTTT

People love making videos, be them vines, daily vlogs or just videos of you singing to sleep with your little girl. People get excited about what happens to them, and they tend to take the camera. Maybe your dog makes […] from Inspirationfeed https://ift.tt/2AD0GHj

The world of online casino is undoubtedly big business, many companies are vying for your attention and ultimately your money, so that you can try your luck on the countless amount of games on offer. When you think of a […] from Inspirationfeed https://ift.tt/2vAslTi

Today, almost everyone uses one or the other type of designing or image editing software on their Mac. Everyone prefers to use an intuitive application that makes it easy to cut, crop, edit, and apply filters and effects. You may […] from Inspirationfeed https://ift.tt/2vyeoW9

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. It used to be that a top programmatic publisher simply did something using automation – usually using real-time bidding to sell its remnant inventory. ... Continue reading » The post The Big Story: What Makes A Top Programmatic Publisher? appeared first on AdExchanger . from AdExchanger https://ift.tt/2LXxKOr via IFTTT