Coder Insights

AdExchanger | BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many on the branded content side are being let go. Although BuzzFeed built a strong brand and a nine-figure revenue business ... Continue reading » The post BuzzFeed Lays Off 100 As It Reorgs Business For Programmatic, Commerce appeared first on AdExchanger . from AdExchanger http://ift.tt/2BxLGXy via IFTTT

AdExchanger | The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run ... Continue reading » The post Expect A Contraction Of The Supply Chain In The Leadup To GDPR appeared first on AdExchanger . from AdExchanger http://ift.tt/2j0dKvc via IFTTT

AdExchanger | Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying to ... Continue reading » The post Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools appeared first on AdExchanger . from AdExchanger http://ift.tt/2hUUzSp via IFTTT

AdExchanger | Meredith Corp’s agreement to acquire Time Inc. for $1.85 billion, announced Sunday, will test whether Meredith’s sales org leadership can benefit from Time’s programmatic technology – and vice versa. In terms of ad sales, it’s a tale of two different strategies. Time Inc. struggled in the wake of a chaotic sales reorg that caused ad ... Continue reading » The post Opposites Attract? Meredith Buying Time Inc. Marries Two Different Digital Ad Strategies appeared first on AdExchanger . from AdExchanger http://ift.tt/2jsDZJR via IFTTT

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Allison Mezzafonte, executive vice president at Bauer Xcel Media. Media companies took notice when venture-backed sites such as Vox and BuzzFeed plunged tens of millions of dollars into their content management systems. With cool ... Continue reading » The post Fast-Changing Industry Trends Force Publishers To Rethink Content Management appeared first on AdExchanger . from AdExchanger http://ift.tt/2A8RBVm via IFTTT

AdExchanger | If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees continues to rise, GroupM is doing more than just tracking where media spend ends up. It’s pulling and rerouting spend to take advantage ... Continue reading » The post GroupM Pulls Spend From Middlemen With Hidden Fees appeared first on AdExchanger . from AdExchanger http://ift.tt/2zZZL2n via IFTTT

AdExchanger | Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of ... Continue reading » The post Shifts Come To Oath’s Top Ad Tech Brass appeared first on AdExchanger . from AdExchanger http://ift.tt/2yAuVsJ via IFTTT

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AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith's VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith's top clients over the last 100 ... Continue reading » The post Podcast: The Private (Marketplace) Thoughts Of Chip Schenck appeared first on AdExchanger . from AdExchanger http://ift.tt/2zM0oMO via IFTTT

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Andy Vogel, global head of digital products at NewBase. The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory. With ... Continue reading » The post Publishers Need To Step Up To Get A Clean Slate appeared first on AdExchanger . from AdExchanger http://ift.tt/2i06NJZ via IFTTT

AdExchanger | When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s ... Continue reading » The post Blaming Programmatic: Snapchat Goes To An Old Publisher Script appeared first on AdExchanger . from AdExchanger http://ift.tt/2zuwaNA via IFTTT

AdExchanger | The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as Netflix ... Continue reading » The post Dailymotion Programs A New Programmatic (And Publisher) Strategy appeared first on AdExchanger . from AdExchanger http://ift.tt/2yk5z2b via IFTTT

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of monetization at SintecMedia. Apple and Google have both made changes to their browsers recently, and at a recent panel I attended, publishers reported decreased revenues as a result. In ... Continue reading » The post With Browsers Playing God, Publishers Must Find A New Religion appeared first on AdExchanger . from AdExchanger http://ift.tt/2m3Cwyq via IFTTT

AdExchanger | The push for ad tech fee transparency is in full swing. Last week, Rubicon Project got rid of its buy-side fees, which will cut its take rate in half. While removing buy-side fees will help Rubicon’s reputation with publishers (The Guardian sued Rubicon over the fees) and buyers, the real drive for transparency comes from ... Continue reading » The post Rubicon Got Rid Of its Buy-Side Fees – But Who Else Is Charging Them? appeared first on AdExchanger . from AdExchanger http://ift.tt/2heplWb via IFTTT

AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Scott Meyer, founder of Evidon and president of digital governance at Crownpeak. Concerns around online data collection and how that data fuels the ad economy are hardly new. It’s been nearly a decade since ... Continue reading » The post GDPR Makes Publishers Vulnerable If They Fail To Prepare appeared first on AdExchanger . from AdExchanger http://ift.tt/2xWzkpB via IFTTT

AdExchanger | The ad buyers that will be hurt by the adoption of Ads.txt aren’t giving up without a fight. Publishers are getting deluged with emails from “agencies” and “digital marketing solutions” companies threatening to stop buying inventory unless they’re added to the Ads.txt file. The New York Times, Wenner Media, Intermarkets and LittleThings all confirmed to ... Continue reading » The post Knock-Knock: How Companies Are Trying To Weasel Their Way Onto Publishers' Ads.txt Files appeared first on AdExchanger . from AdExchanger http://ift.tt/2z6gHkt via IFTTT

AdExchanger | With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be monetized with pre-roll ads. But not Bleacher Report. “Pre-roll is not the future of online advertising,” said Chief Revenue Officer and Chief Marketing Officer Howard Mittman, who joined the sports publication from Condé Nast in ... Continue reading » The post With New CRO, Bleacher Report Refines Branded Content Play appeared first on AdExchanger . from AdExchanger http://ift.tt/2h4PLgD via IFTTT