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With high demand and short supply of pre-roll video ads, many publishers are creating more video content that can be monetized with pre-roll ads. But not Bleacher Report. “Pre-roll is not the future of online advertising,” said Chief Revenue Officer and Chief Marketing Officer Howard Mittman, who joined the sports publication from Condé Nast in... Continue reading »
The post With New CRO, Bleacher Report Refines Branded Content Play appeared first on AdExchanger.
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