How Direct Deals Are Evolving In The Age Of Programmatic

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. In a recent podcast, Chris Kane explained three ways that buyers navigate the complex programmatic supply landscape. The hardest: direct-to-publisher integrations. Some of the biggest names in media... Continue reading »

The post How Direct Deals Are Evolving In The Age Of Programmatic appeared first on AdExchanger.

from AdExchanger https://ift.tt/2E44F0p
via IFTTT

SPO: How To Reduce The Cost Of Fraud To Zero

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Simon Harris, head of programmatic activation at Dentsu Aegis Network. Header bidding has made it common for a buyer to see the same impression several times, as most publishers now offer... Continue reading »

The post SPO: How To Reduce The Cost Of Fraud To Zero appeared first on AdExchanger.

from AdExchanger https://ift.tt/2P6duYJ
via IFTTT

Condé Nast CEO Bob Sauerberg Departs In Tough Magazine Climate

Condé Nast will execute its turnaround with a new leader. Its longtime CEO Bob Sauerberg is departing after 18 years with the company, including eight in the top spot. He’s leaving just months after he announced a turnaround plan for the publisher of Vogue, Wired and The New Yorker that would see it diversify away... Continue reading »

The post Condé Nast CEO Bob Sauerberg Departs In Tough Magazine Climate appeared first on AdExchanger.

from AdExchanger https://ift.tt/2PXadAj
via IFTTT

Colour Palettes for Cities Around the World

Colour defines everything when we design something. The decisions we make when creating something can dictate the mood in which it’s perceived. Colours create cohesion and helps to plan a piece. Warmer tones tend to be inviting and cosy, whilst […]

from Inspirationfeed https://ift.tt/2DMUzjq

VerticalScope Uses Reader Data To Find Elusive In-Market Auto Segment

In-market auto is one of the most prized data segments – and it’s notorious for being inaccurate with artificially large scale, which makes it emblematic of the problems with third-party data. First-party in-market auto data, however, is another story. VerticalScope, which operates over 600 niche automobile sites about various car makes and models, knows what... Continue reading »

The post VerticalScope Uses Reader Data To Find Elusive In-Market Auto Segment appeared first on AdExchanger.

from AdExchanger https://ift.tt/2DKigcj
via IFTTT

How to Optimize WooCommerce Site and Generate More Sales

With a 10% overall market share, WooCommerce is the most popular e-commerce platform around the world. It’s free, feature-rich, and user-friendly. It also offers a gallery of responsive designs and loads of customization options. So if WooCommerce powers your online store, […]

from Inspirationfeed https://ift.tt/2TKKKrY

Top 4 Benefits of a Creative Career

If you are a creative individual who has always longed for a career where you can truly shine, then you will know that a creative career is where you belong. Many people however, hold the thought that creative and arty […]

from Inspirationfeed https://ift.tt/2Bs4w4h

A Quick Primer On AMP Stories, Google’s Answer To The Stories Trend

Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like a knockoff of the other guys, it’s actually quite a different animal. What’s the story? The main difference: AMP Stories are specifically designed for publishers to create full-screen experiences for... Continue reading »

The post A Quick Primer On AMP Stories, Google’s Answer To The Stories Trend appeared first on AdExchanger.

from AdExchanger https://ift.tt/2DTfrXc
via IFTTT

How to Attract Customers With The Combo of UX and UI Design?

Without a doubt, the present day customer demands more than just a product or a service. The consumer these days is looking for an overall experience that can be shared and rejoiced repeatedly. With the trends shifting towards e-commerce, you […]

from Inspirationfeed https://ift.tt/2qPgVcD

Can Publishers Enable A New Chapter For Modeled Data?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no... Continue reading »

The post Can Publishers Enable A New Chapter For Modeled Data? appeared first on AdExchanger.

from AdExchanger https://ift.tt/2K8yfln
via IFTTT

BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology

The publisher tech startup Blockthrough, which specializes in retrieving revenue lost to ad blocking, acquired its rival and category pioneer PageFair on Thursday. Terms were not disclosed. PageFair was one of the first startups offering technology for publishers to counteract ad blocking, either by circumventing the ad blocker or by creating new direct audience agreements,... Continue reading »

The post BlockThrough Buys PageFair To Rework Its Ad Blocker Solutions Technology appeared first on AdExchanger.

from AdExchanger https://ift.tt/2zVa4SR
via IFTTT

Advertiser Perceptions: How SSPs Can Win Market Share From Google

Google Ad Manager is the dominant SSP, according to Advertiser Perceptions’ 2018 Programmatic Intelligence Report. But, the 154 publishers surveyed also valued platforms in areas like proactively shared insights and reporting – categories where Google didn’t perform as well as its competitors. “Google is the clear leader,” said Kevin Mannion, chief strategy officer at Advertiser... Continue reading »

The post Advertiser Perceptions: How SSPs Can Win Market Share From Google appeared first on AdExchanger.

from AdExchanger https://ift.tt/2FpaVkQ
via IFTTT

Linear: An Overlooked Opportunity In The Evolving DSP Landscape

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market cap at $5.25 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs)... Continue reading »

The post Linear: An Overlooked Opportunity In The Evolving DSP Landscape appeared first on AdExchanger.

from AdExchanger https://ift.tt/2B7ujhT
via IFTTT

Facebook Removes Connected TV Inventory; Snap Under The Glass

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disconnected TV Facebook is removing connected TV inventory from Audience Network, after a brief test. Facebook made the change without alerting publishers, who wondered why the platform was no longer filling inventory for OTT apps. Facebook had trouble gathering OTT inventory in an environment... Continue reading »

The post Facebook Removes Connected TV Inventory; Snap Under The Glass appeared first on AdExchanger.

from AdExchanger https://ift.tt/2qOGdHQ
via IFTTT

Podcast: All About Dotdash

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured... Continue reading »

The post Podcast: All About Dotdash appeared first on AdExchanger.

from AdExchanger https://ift.tt/2zSfiyV
via IFTTT

Three Awesome Interior Design Styles to Transform Your Home

Your home is your sanctum, and more than anything, you want your home to serve as an extension of your personality. It’s natural; at the end of a long day, you want to come home to a space that’s inviting, […]

from Inspirationfeed https://ift.tt/2QE49ZL

Publishers Must Go Further To Capitalize On Engagement

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Mark Cullinane, senior vice president and general manager of digital at Publishers Clearing House. Advertisers know that engagement metrics matter most when establishing ROI on digital ad spend. But engagement metrics themselves are still relatively nascent. Publishers have started to... Continue reading »

The post Publishers Must Go Further To Capitalize On Engagement appeared first on AdExchanger.

from AdExchanger https://ift.tt/2JPfcMR
via IFTTT

What Does It Take To Become A Programmatic-First Publisher?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn't the case. It created great operational complexity and made doing... Continue reading »

The post What Does It Take To Become A Programmatic-First Publisher? appeared first on AdExchanger.

from AdExchanger https://ift.tt/2SSVtjq
via IFTTT

How Timehop Saved Itself By Building Its Own Ad Server

Two years ago, the Timehop app – which aggregates and resurfaces old social media photos – was running on the remaining fumes of its VC cash, enough to stay afloat for just three months. It needed revenue, and, although it had 20 million monthly active users, its inventory was severely undervalued. “We had no real... Continue reading »

The post How Timehop Saved Itself By Building Its Own Ad Server appeared first on AdExchanger.

from AdExchanger https://ift.tt/2SQi3cv
via IFTTT

Essential Tips for Creating and Maintaining a User-Friendly Website

You may have a website, but did you check if it’s user-friendly? Many people assume that just having your own site is enough. But what’s the use if your target audience can’t find you on the Web? Or worse – […]

from Inspirationfeed https://ift.tt/2Ov2Uu5

Verizon Renames Oath As Part Of Company Restructure

Verizon has gone back on its oath to advertisers and publishers. The telecom giant said Monday it will rebrand its media and advertising division, Oath, as part of a company-wide restructuring. Oath will be renamed Verizon Media Group, and the rest of the corporation will be consolidated into two other buckets: consumer and business. Verizon... Continue reading »

The post Verizon Renames Oath As Part Of Company Restructure appeared first on AdExchanger.

from AdExchanger https://ift.tt/2AMDzYF
via IFTTT

4 Ways You Can Make Your Business More Mobile

We’re operating in a mobile-first world these days. With each new technology that’s introduced into the marketplace, it’s like another string is being cut and we’re finally able to move and interact without being tied down to a physical device […]

from Inspirationfeed https://ift.tt/2AMowhK

Inside The Facebook-Sponsored Boot Camp To Help Local Pubs Drive Subscriptions

A dozen local news publishers participating in Facebook’s Local News Subscription Accelerator, including The Denver Post and the Minneapolis Star Tribune, flew to New York, Austin and San Francisco this spring for a 12-week program to learn the intricacies of running a digital subscription business. Facebook has had strained relationships with publishers, which hit a... Continue reading »

The post Inside The Facebook-Sponsored Boot Camp To Help Local Pubs Drive Subscriptions appeared first on AdExchanger.

from AdExchanger https://ift.tt/2ySgrXn
via IFTTT

Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. At an event I attended a few weeks ago, there was a broadcaster with a strong digital presence and a CPG brand on stage discussing... Continue reading »

The post Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs appeared first on AdExchanger.

from AdExchanger https://ift.tt/2Rq9vaO
via IFTTT

Al Jazeera Finds Its Voice On Smart Speakers

As more people use smart speakers, publishers are establishing their own voice. News organization Al Jazeera is exploring how to position its brand on voice, which it believes will be the gateway to an internet-of-things-driven world, said Michael Weaver, SVP of business development and growth at Al Jazeera Network. “Voice assistants are the first entry... Continue reading »

The post Al Jazeera Finds Its Voice On Smart Speakers appeared first on AdExchanger.

from AdExchanger https://ift.tt/2P3XPOa
via IFTTT