“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. For years, programmatic promised to lower costs and make transactions easier while generating the same amount of revenue. But that wasn't the case. It created great operational complexity and made doing... Continue reading »
The post What Does It Take To Become A Programmatic-First Publisher? appeared first on AdExchanger.
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