More Publishers Are Breaking Up With Resellers

Publishers of all sizes are cutting ties with programmatic resellers. Just as buyers are employing supply-path optimization to eliminate exchanges that provide little value, publishers are removing ad tech intermediaries that clutter their setups or harm monetization. By working with fewer partners, publishers are prioritizing control over their ad setup and site experience over the... Continue reading »

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How Paperlust Removes The Stress from Planning Weddings and Birthdays

Whether it’s a birthday or a wedding, sending out beautiful card invitations are a must – especially for those with friends and family around the world. Even with the popularity of electronic invites, custom card invitations remain in demand because […]

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How to Pull off the Modern Farmhouse Look

When building a house, there are so many styles to choose from. Cape Cod, Country French, Colonial, Ranch, and Tudor styles, to name just a few. One of the most popular trends over the last few years is the modern […]

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Even In A Brand-Safety Climate, Reddit Is Winning Over Advertisers

Brands are being tough on platforms, pulling advertising dollars after brand safety fiascoes and thinking critically about appearing adjacent to unpredictable content that can expose them to brand-safety risks. Yet Reddit, which languished with minimal advertising for years in part due to those brand-safety concerns, is thriving. Revenue grew by a factor of three in... Continue reading »

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IAB’s Transparency And Consent Framework Update Is In, And Hopefully Google Will Be Too

The IAB Europe and the IAB Tech Lab on Thursday released a second version of the Transparency and Consent Framework (TCF), which publishers and technology companies use to pass consent data for online advertising while still complying with Europe’s General Data Protection Regulation (GDPR). The TCF update will be in a public comment period for... Continue reading »

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Can Advertisers’ Pressure Jumpstart Publishers’ Alliances?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Unilever recently announced “Unilever Trusted Publishers,” a network of global, regional and local publishers and platforms with whom it will build a media environment with... Continue reading »

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Publishers Rejoice: VPAID Is Out And SIMID Is In

On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017,... Continue reading »

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6 Software Tools to Create Amazing Apps in 2019

If you’re ready to create better apps this year, you’ll need the right toolkit to make it happen. Developing an app requires bringing to together different teams including designers, developers, operations and even marketing teams. The right tools will help […]

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Design-to-Value in Software Product Development

We discuss the design-to-value approach in terms of software product development and explain how this strategy can help you define the necessary features for your product. Design-to-value in software product development: Planning out the functionality pack of a successful product […]

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Why Local Cable Deals is Your Ultimate Telecom Gateway?

If there is one thing that people consume these days besides food, it is content. Especially, of the digital variety, which floats over the transmission waves and appears on your electronic screens in the form of audio, video or perhaps […]

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10 Tips to Design a Waiting Room Your Patients Will Love

I can’t count the amount of times I’ve sat in a waiting room and glanced a thousand aimless times at the clock in a minute. More often than not, a thinly-padded and ugly chair made each minute feel like hours. […]

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Publishers Lash Out Against Google Over “Unified Pricing” Changes

Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,” that could upend publisher strategy and leave them with less control over their ad inventory. It soon got heated. Multiple publishers in the group, whose attendees included The New York Times, News Corp., DotDash, Watson... Continue reading »

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BuzzFeed Switches To Next-Gen DMP Permutive

BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial. But its cookie-dependent data-management platform (DMP) had too many holes in how it collected data. So the publisher switched to Permutive, a next-gen DMP that uses a browser’s local storage to find patterns in how its users engage with content and... Continue reading »

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Reality Check: Hard Work, Not Technology, Key To DTC

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Innovation and disruption are lauded virtues in technology, but they present hard realities in the media business. Today’s publishers... Continue reading »

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LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP

LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed. But LiveRamp will take on Faktor’s 11-person team in Amsterdam. Faktor was founded in 2017, in the run-up to the European Union’s implementation of GDPR, when publishers reevaluated their data collection and privacy policies. LiveRamp... Continue reading »

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OAREX Pays Publishers Who Can’t Wait For Late Exchanges

Publishers get paid for their ads 60 days or more after they appear – if exchanges pay on time. That delay forces publishers to keep more cash on their balance sheet. Instead of investing profits to grow their business, they hold onto that cash to cushion late payments. OAREX (Online Advertising Revenue Exchange) is one... Continue reading »

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Interview: Melanie Legoupil Creates Foods that Delight and Inspire

In the early days of this site, we told friends and family about the basic premise. The expectation from everyone we told was that we would feature graphic designers and visual artists, almost exclusively. And of course, design does indeed […]

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Inside Alpha Group, Advance Local’s Tech Incubator

It’s a tough time for all publishers, and local publishers especially. To combat those challenges, Advance Local – part of the same media company that owns local pubs like NJ.com and NOLA.com – created a tech incubator in 2015 called Alpha Group, to come up with the next big idea. Founded by one of its... Continue reading »

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Starting a New Design Business? Here are the Essentials

It’s reported that one third of new businesses fail within the first two years of launch. Regardless of the numbers, it’s crucial to ensure that you put in thorough work before you set up your design business. Certain aspects of the business […]

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10 Things You Need to Know About Logo Design

A logo is one of the most crucial elements when it comes to branding, especially for startups and small businesses trying to make their mark. A lot of thought and effort goes into designing an iconic logo. As the brand […]

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Your Guide to Pitching Web Design Services

Web design agencies, digital marketing companies and business consultants all face a common challenge – proving value in their service. It’s not rare that a prospect will ask how a new website can benefit their business, and objections are often […]

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Wanna Stay on Top of 3D Animation Trends? Here are 20 Instagram Profiles to Follow.

New trends and techniques are being introduced into 3D animation industry almost every day. As you might already know, 3D animation production field involves many other subcategories such as VFX, Hyper Realism, Mographs & Motion Graphics, Architectural Visualization, Character & […]

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How Will Google’s Move To Restrict Third-Party Cookies Affect Publishers?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry, CEO at TripleLift. There have been an increasing number of recent rumors that Google Chrome might block third-party cookies, or at least limit them to some degree, which would fundamentally change the programmatic ecosystem.... Continue reading »

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NYT Derides Apple News+; Hulu Considers Ads For Binge Watchers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Last Resort Publishers have mixed reviews of Apple News+, the $9.99 monthly subscription bundle Apple unveiled last week. They have been burned in the past when they hopped aboard news platforms developed by tech giants. (Ahem, Facebook.) But, for some, Apple’s promise to distribute... Continue reading »

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There Is No Podcasting Bubble

This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her many... Continue reading »

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Zuck Ready To Pay Pubs For Content; Alibaba Ad Growth Highlights Amazon's Opportunity

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Deposit In a conversation with Axel Springer CEO Mathias Döpfner, Mark Zuckerberg suggested creating a dedicated Facebook news tab and paying publishers directly to publish there. Watch the video. It’s not the first time Facebook has floated launching a dedicated feed for news... Continue reading »

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