Academic Study Says Behavioral Targeting Isn't Lucrative For Pubs; Modern Marketing Is Chaotic – Deal With It

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota,... Continue reading »

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If It Ain’t Broke, Fix It: Why Online Brands Are Constantly Changing

Take a look at Google’s branding from 1998 to the present. The change between the 1998 logo to the 1999 logo was very visible, but if you look at the four times the logo changed since then (1999, 2010, 2013, […]

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WaPo Releases Publisher Tech; Hulu Reveals Detailed Viewership Data

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and... Continue reading »

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Facebook Woos Game Developers To Audience Network With Playables And Rewarded Video

Facebook is bringing playable ads, an interactive format that lets users demo a mini version of an app before downloading it, to Audience Network starting Wednesday. It’s available within rewarded video and interstitial placements. In the coming weeks, Facebook is also planning to expand access to its rewarded video unit to all publishers across the... Continue reading »

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New York Post’s New CEO Reveals Plan For Diversifying Revenue – And The New Role Of Print Advertising

The New York Post promoted Sean Giancola to publisher and CEO in January after Jesse Angelo left the company. Giancola, who describes his background as “part publishing, part digital,” now oversees a newsroom for the first time. He’s also taking over several existing projects that will launch this year, he said. Revenue diversification is a... Continue reading »

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French Regulators Gift Pubs With A One-Year Break Before They Need To Comply With New Cookie Consent Rules

France’s data protection authority is giving publishers until the spring of 2020 to design and deploy GDPR-compliant cookie consent notices. Until then, scroll consent – aka, soft or tacit consent – will be acceptable. At a meeting in late April, representatives from the Commission nationale de l'informatique et des libertés told French industry trade organizations... Continue reading »

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Software Design: Where Software Meets Design

Every piece of software has two essential elements: Form and function. Function determines how the software responds to user inputs while form determines the interface that the user interacts with. In custom software development, you have to account for both. […]

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MoPub’s New SDK Helps Apps Tie User Value To Ad Spend

MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up to... Continue reading »

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Yunning Liu on the Relationship Between Tech and Design

Design Matters More Our continuing efforts to chronicle advances in tech, medicine, and scientific research have brought our attention to some truly inspiring stories. Just in the past few months, we have seen incredible efforts in all of these fields. […]

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Gallery Media Group CEO: Lack Of Content Is Brands’ ‘Biggest Pain Point’

Brands must be ubiquitous across platforms to remain relevant to their consumers. That requires producing content consistently and quickly – a trick publishers know well. Gallery Media Group, the media umbrella within Gary Vaynerchuck’s holding company, VaynerX, aims to help brands solve their content needs by applying its distributed media playbook across Fortune 1000 clients.... Continue reading »

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Quantcast Is Starting To Make Money Off Its CMP Footprint

Quantcast began monetizing its consent management platform (CMP) business for the first time on Thursday with the launch of Choice Premium, a paid version of the publisher tool. Quantcast Choice was released about a year ago with the introduction of the IAB Europe’s CMP registry and the Transparency and Consent Framework (TCF), the collaborative industry... Continue reading »

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Ways You Can Design your Own Jewelry Online

The wedding season might not just be on us right now, but this is just about the time when couples speed things up and plan their massive wedding in the grandest manner possible. While there are many things that need […]

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Why You Should Wear Wooden Watches?

In this era of wearable technology, watches are now also showing their transforming side. If you want to add a touch of traditional elegance to your overall look, then you should wear a classy piece of watch every day. When […]

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Amazon Eyes Sizmek's Ad Server; Publishers Do In-Housing Too

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy review, Bloomberg reports. Amazon has built out a strong ad platform business that spans the demand-side and supply-side. Does it need an ad... Continue reading »

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NYT, Axios: Filter Out ‘The Crap’ – People Do Still Care About Content

The digital advertising business ain’t easy – just ask any traditional publisher. But there are bright spots. The New York Times had its best year last year for ad revenue – $709 million – in the roughly 15 years since print writ large really started to suffer, said NYT COO and EVP Meredith Kopit Levien, speaking Tuesday at... Continue reading »

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Dotdash Acquires Brides Magazine To Build Out Its Lifestyle Vertical

Dotdash, a top destination for millennial women, lacked bridal content. So the digital publisher, which rebranded from About.com in 2017, purchased Brides magazine from Condé Nast Wednesday for an undisclosed sum. The 85-year-old magazine will fit well into Dotdash’s verticalized online portfolio, said CEO Neil Vogel. Dotdash’s properties are each devoted to specific categories like... Continue reading »

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5 Best Ways to Develop Ideas for Creating Animation

Undoubtedly, animation is tedious work; not just in the presentation of characters or design modeling for appearance, but even in idea generation and development. You would agree that there is the need to be creative with your own ideas and […]

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How to Successfully Launch a Mobile App

Launching a mobile app implies doing deep enough research and working on every aspect of your marketing campaign. The whole process includes not just the design and development of the app, but also an extensive work on your social media […]

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AT&T’s Xandr Data Can Now Be Applied On Non O&O Properties

AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video inventory across WarnerMedia’s O&O properties as well as a selection of outside publishers. The WarnerMedia properties include WarnerMedia-owned CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Brothers, and the video partner publishers include... Continue reading »

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How to Build Your Resume Like a Pro With Resumonk

A resume isn’t just a summary of your job experience; it’s a tool for making a stellar first impression. While the actual content of your resume might be the bread and butter, the formatting and layout of your resume is […]

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The Industry’s OTT Investments Will Help All Digital Publishers, Even Those Without TV Assets

“The Sell Sider” is a column written for the sell side of the digital media community.  Today’s column is written by Michael Lehman, SVP, global marketplace development at TripleLift. Over-the-top (OTT) advertising has captured the industry’s hearts and minds over the past year and is widely considered to be one of its most compelling new... Continue reading »

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Rubicon Project Built Demand Manager To Give Publishers More Control Over Open Web

Publishers want to control their header bidding – especially in light of Google Ad Manager’s changing rules and proprietary header bidding wrappers giving preference to their own demand. To serve this need, Rubicon Project built Demand Manager, tech that sits on top of the open-source wrapper Prebid. In addition to analytics and a rich UI... Continue reading »

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Why You Should Design Your 404 Error Page

We’ve all stumbled upon a 404 error page, right?  You know the one, where a “http error 404” or “file not found” message suddenly pops up on your screen. It’s annoying and its power to drive away site visitors should […]

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A Suggestion For Ad Refreshing

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written Dan Fennell, vice president of publisher development at GumGum. The ability to refresh ads on publisher pages has been around for some time. In 2016, Google created an ad refreshing standard within its ad exchange.... Continue reading »

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Amazon Courts Publishers In Affiliate Push; Twitter Earns Its Wings

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Affiliate With Me Amazon is in talks with major US publishers including BuzzFeed, The New York Times and New York Media about expanding their affiliate businesses overseas. The ecommerce giant already pays publishers affiliate revenues in the United States, but sees huge opportunity in... Continue reading »

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Jewelry Maven Katy Lee on Artisanal Work

The Boutique Movement The artisanal movement of the 2010s is still having profound effects on design and small-scale manufacturing around the globe, but especially here in the United States. While at first media outlets perceived this major shift as taking […]

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15 Enlightening Books for Typography Enthusiasts

If you’re a graphic designer or typographer, intimate understanding of typography is vital for your success. If you’re looking to improve your skills and learn more about typography, then you’re in luck! Today we collected must read books for passionate […]

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OpenX Wants To Enable Facebook-Style Audience Buying On The Open Internet

OpenX is testing a platform called OpenAudience that lets advertisers buy using its identity graph, which includes access to unique data from its publishers. It plans to makes its identity graph-enabled buying generally available in Q3. This announcement is unusual in that exchanges like OpenX usually do not offer identity graphs that connect audience data... Continue reading »

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Publishers Must Optimize Accordingly To Meet Buyers Heading For The Open Market

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. While programmatic buying strategies and buzzwords du jour change, one fact remains constant: Every impression counts. The buyer emphasis on achieving the best... Continue reading »

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Prog IO: Google’s Brad Bender On Balancing Web Stakeholders, Without Breaking The Web

Sometimes it seems impossible to reconcile the demands of users, publishers and advertisers, the three main stakeholders of the ad-supported internet. “It’s really important that all three of these constituencies can benefit from digital advertising,” said Brad Bender, VP of product management for Google’s buy and sell-side advertising technology. In a fireside chat Tuesday at... Continue reading »

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Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jean-François Bernard, co-founder and chief product officer at Adomik. Google’s move to a first-price auction will change the dynamics of the publisher stack and redistribute revenue for publishers across all the channels they use.... Continue reading »

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