MoPub released an SDK update on Tuesday that gives app publishers access to impression-level revenue data. Historically, that type of data – which lets user acquisition managers attribute revenue and lifetime value to specific users at the impression level – has been hard to come by. Most third-party ad networks haven’t been set up to... Continue reading »
The post MoPub’s New SDK Helps Apps Tie User Value To Ad Spend appeared first on AdExchanger.
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