How To Drive Your Website Design Strategy Using Demographic Data

Demographic data can be critical when designing a website that’s effective for your business. This data helps define your target audience and better understand what type of visitors are accessing your page. Whether you are a business owner or a […]

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The New York Times Gets Cozy With Big Brands

The New York Times once worked with thousands of advertisers, but it’s now narrowed its focus to the top 100 global brands. “The business is shrinking in terms of the overall number of advertisers, as there are more places to do longtail advertising,” said Sebastian Tomich, global head of advertising and marketing solutions at The... Continue reading »

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The Right Way For Publishers To Be Transparent

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Alysia Borsa, chief marketing and data officer at Meredith Corp.  As the industry clamors for more transparency in the supply chain, publishers should take the lead. Publishers are sitting on high-quality, proprietary data sets. Their... Continue reading »

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Benefits of Choosing SVG as the Image Format in Your Designs

A good graphic designer feels on top of the world when he/she finds design resources needed for his/her designs; one of such resources is an SVG image. An SVG file is Scalable Vector Graphic file, it is an image type […]

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Can Ad Tech ID-Sharing Succeed If It’s For Attribution, Not For Targeting?

A slew of consortiums, collaborations and integrations have emerged to fill the need for a universal advertising ID, which would help publishers and ad tech companies level the playing field with Google, Facebook, Amazon and other platforms with vast logged-in user data. But those vendor-focused initiatives struggled to gain broad adoption and overcome competitive issues... Continue reading »

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Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s 'Radical Resizing'

BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozen... Continue reading »

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OpenX Moves Its Exchange To Google Cloud

OpenX signed a five-year deal with Google Cloud Platform worth more than $110 million that will move its infrastructure completely to the cloud. OpenX is transitioning to the cloud within six months, and it expects the transition to be completed by Q2 of 2019. Once complete, OpenX expects its publishers and buyers will see several... Continue reading »

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Top 10 Tips to Ensure Design Thinking Boosts Customer Engagement

Lesley Gulliver and Darren Evans, strategic brand consultants from The Engine Room (UK), draw on over 45 years’ combined industry experience to advise how to enhance customer engagement with real design thinking…   1. Define customer engagement Most marketers understand the […]

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45 Stunning Free Party & Club Flyer Templates PSD to Attract More Guests

Living in the era of digital content expansion the ways of information distribution and its promotion have drastically changed. More and more brands invest in digital promotion via Google ads and social media advertising. However, while most of the businesses […]

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Podcast: Sovrn Goes Wide

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million to build on its diversified product suite. Shortly thereafter it acquired VigLink, a platform to help publishers optimize their affiliate revenue. This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we... Continue reading »

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Nextdoor’s CRO Lays Out The Welcome Mat For Advertisers

If you live in the United States, chances are you live in one of Nextdoor’s 190,000 active neighborhoods, which cover 90% of the country. But many in the advertising business haven’t yet worked with Nextdoor, which started selling ads less than two years ago. Leading that advertising push is Lauren Nemeth, a Google, AppNexus and... Continue reading »

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Former Oath Execs Launch Startup To Fight Malware Before It Strikes

Does the world need yet another tech company to combat malvertising on the internet? “Well, do you still constantly see malvertising when you browse the internet?” said Seth Demsey, co-founder of Clean Creative, an anti-malware company started by a handful of security experts and Oath vets who exited before the name change. Touché. Based in... Continue reading »

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As Buyers Move Away From Private Auctions, How Should Publishers Adapt?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such... Continue reading »

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How to Make Your Website Irresistible to Supporters if You’re a Content Creator

Thanks to online donation pages, the days of the starving artist are numbered. Content creators are able to keep in touch with their supporters, buy products or merchandise and donate to them more easily than ever before. Everyone from web […]

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How PadSquad’s High-Impact Ads Survived In The Face Of Header Bidding

Overcoming the banality of a standard banner ad in favor of a custom unit requires a lot of work. Buyers need to work with creative tech companies to build the units, and publishers need to adjust their ad setup to support the unusual formats. When header bidding became the norm, it cut off these companies’... Continue reading »

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Our Shrinking Publisher Middle Class

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Prohaska, principal and CEO at Prohaska Consulting. “It’s a lot harder to make the same amount we made last year.” “We used to make a comfortable living and now find it difficult just to... Continue reading »

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7 Things Buyers Are Looking For In A Clothing Brand

Your customers are the most important people that you have to take care of when you are in the clothing business. However, sometimes, a good product is not enough to keep your customers. If you want to have more ideas […]

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Facebook Earmarks $300 Million For Local News Initiatives

Facebook will distribute $300 million across multiple local news projects over the next three years to support newsrooms and help publishers create new business models, the platform announced Tuesday. Donations include a $5 million endowment gift to the Pulitzer Center, $6 million for the UK-based Community News Project and a $20 million expansion of Facebook’s... Continue reading »

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11 Types of Stamps and Where They Are Used (Comprehensive Stamp Guide)

Paperwork filing can be a boring and arduous work. Even though technology has made it easier to maintain and file paperwork, some things still need a human touch to get done. Simply printing a paper using a software is not […]

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Bringing The Backlist To The Forefront With Open Road Integrated Media

Don't tell Paul Slavin that book sales are stagnant. Slavin is the CEO of Open Road Integrated Media, a digital marketing company founded in 2009 by HarperCollins global CEO Jane Friedman. “When we put a book in front of somebody, when we market that book, you will see it grow,” said Slavin, who became chief... Continue reading »

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Piano Raises $22 Million To Help Publishers Bring In Non-Ad Revenue

Piano, whose tech and services gives digital publishers a way to supplement their ad revenue, raised $22 million in Series B funding Thursday to expand its offering and help it buy other companies in the space. “There’s all this ad tech out there, but nothing exists to help publishers treat their traffic as readers and... Continue reading »

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Why is it a Good Idea to Have False Ceiling at Your Workplace?

In order to work in a healthy environment, it is important to make the work place better to enhance the productivity of the people working. These days, offices and workplaces are constructed with all aspects that are favorable for staff. […]

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RTL Group Buys Video Ad Stitching Company Yospace For $33 Million

RTL Group is paying up to $33 million for Yospace, a UK-based server-side ad insertion company. The company will operate independently, but work closely with SpotX, which provides video ad serving and advertising demand to video publishers. “This acquisition will go a long way toward solving issues with programmatic and OTT,” said SpotX CEO Mike... Continue reading »

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First Media: Why A Cable Network Pivoted To Social Video

The company behind a cable channel for babies has built a thriving branded content business on social media. The against-the-grain strategy comes as many digital publishers de-emphasize social media, instead eying video and connected TV as their next big revenue streams. First Media made the switch in 2016, a decade after it was founded as... Continue reading »

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20 Outstanding Professional Powerpoint Templates (For Your Next Project)

Giving a presentation is never easy. It takes you hours, days, and weeks to prepare for a single PowerPoint presentation. Especially if it’s for something huge, the content has to be truly mind blowing for it to become truly effective. […]

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10+ Free Serif Fonts To Use in Your Work

One of the first decisions to make when selecting a typeface for text, and an important one, is whether to choose serif or sans serif. This determination should not be arbitrary. It should be based on several key points with […]

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30 Sexy Resume Templates Guaranteed to Get You Hired in 2019

Are you aiming to get that dream job of yours but don’t know where to start? Pay high priority to your resume. An impressive resume can go a long way and if you would like to make that positive impression, […]

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1800+ Free Photoshop Textures

If you spend your free time checking out websites like Flickr and social media platforms like Instagram, for sure you have noticed a great many pictures that have a definite “vintage” look to them. There are lots of variants to […]

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25+ Cool Keychain Accessories for Geeks

When looking for a present for a self-proclaimed geek friend, take into consideration the purpose and design of the item. One of the most popular tokens or presents that you can give without sending any mixed signals is the keychain. […]

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20 Futuristic Fonts to Make Your Designs Memorable in 2019

Typography has changed over the years. What was once just an additional element in a design now plays a pivotal role in visual communication. Even the most incredibly-designed website, poster or brochure will slip a few notches if the lettering […]

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The Next Evolution Of Programmatic: The Publisher Exchange

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. 2019 promises to be the beginning of the next transformation in digital ad buying. RTB-driven programmatic advertising started in the late 2000s (2007-2009) and drove the initial burst in data-driven buying,... Continue reading »

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10 Stylish and Sturdy Brick Wallpapers You Can Depend On

Bricks are dependable. In design, they can be set-up as a stylish background for almost anything – from people, objects, to ideas. They can also be modern, rustic, or faux, depending on your needs. Use them as a trusty backdrop […]

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75 Beautiful Minimal Desktop and Laptop Wallpapers for Minimalist Lovers

Minimalism is the beautiful concept of ‘less is more’. Typically seen in visual arts, architecture, and interior design, today, it has also become a lifestyle. People who follow minimalism opt to go for less stuff to experience life and leave […]

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60 Modern Black and White Wallpapers for Dramatic Designs

Perhaps there’s nothing more sophisticated than the allure of black and white. White is unpretentious, whereas black is mysterious. Whether you’re after nostalgia, drama, or contrast, this color combination can never go wrong. Use them for a clean desktop look, […]

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