“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sara Badler, senior vice president of programmatic revenue and strategy at Dotdash. It seems like every quarter a new programmatic transaction type or deal comes into play and the market must quickly adapt. Concepts such... Continue reading »
The post As Buyers Move Away From Private Auctions, How Should Publishers Adapt? appeared first on AdExchanger.
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