Duopoly Shares More Data With Brands, But There Are Snags​

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With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into sharing more measurement data – but what are advertisers actually getting? Just enough to keep them spending, said Chris Kane, founder of programmatic consultancy Jounce Media. “Walled gardens will do the minimum acceptable thing so... Continue reading »

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7 Key Things to Include in a Perfect Website Footer

After browsing through countless websites, visitors will begin to see a pattern. It is always consistent that a website has a header, a body, and a footer. Every part has an important role to play: Header – Upon entering the […]

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How to Make Your E-signature Appealing (Tips on Choosing a Professional Font)

A signature block present at the end of any electronic communication is vital and all the elements that make up the block must be chosen carefully so that it does justice to your brand reputation or individually as far as […]

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10 User Interface Design Tools a Web Designer must Have

There was a time when you would have to hire a designer to create your website, and that could get quite costly. These days, there are so many tools available that there is little to no need to do this, […]

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The Associated Press Uses AI To Boost Content And Video Volume

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Like most publishers, The Associated Press (AP) wanted to increase its video and article output without straining its staff or resources. A few years ago, the AP began researching ways it could leverage artificial intelligence and machine learning to improve its internal processes. The publisher then formed a cross-functional AI committee to vet new technology... Continue reading »

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News Publishers: Resist The Perverse Financial Incentives of Content Monetization

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial... Continue reading »

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Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down... Continue reading »

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20 Compass Tattoo Ideas For Men And Women

Representing everything from protection and spiritual guidance to a search for adventure and love, a compass design has a long history and rich symbolism in many cultures. This design is loved both by men and women not only for its […]

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Beyond Publisher Relationships: Agencies Need To Lead With Ad Tech

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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. Media agencies are used to talking to clients about the strength of their publisher relationships. In fact, I think agencies used to brag about... Continue reading »

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Day One: Chrome Switches On Its Ad Blocker

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There’s no love for annoying ads on Chrome this Valentine’s Day. Google released a new version of its browser on Wednesday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an industry... Continue reading »

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12 Stylish Offices of Famous Companies

Most offices are boring and do not really have anything at all remarkable to them. These offices have the standard beige colors and the standard office design with cubicles in one area and maybe some offices for the big bosses […]

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Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

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Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be... Continue reading »

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55 Cool Free Graffiti Fonts

Graffiti goes a long way back, with visual examples that can be seen from old Greece to the Roman Empire architecture. Graffiti fonts are essentially letters that are scraped, scrawled, decorated or marked in any surface. In present times, scratching […]

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Facebook Will Use Viewability To Measure Organic Page Reach

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Publishers, prepare yourselves for another Facebook organic reach reality check. Starting Monday, Facebook will finally begin measuring organic page reach the same way it measures paid ad reach: based on viewable impressions. This is only a reporting change and unrelated to how organic distribution works on Facebook. Facebook started alerting publishers in early February, but... Continue reading »

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How to Get Paid What You’re Worth

If you’re like the majority of people, the very thought of negotiating over money makes you utterly uncomfortable. The bargaining is something you try to get over with as early as possible. However, if you neglect even just a step […]

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30 Typography Tools for The Modern Creative

Typography online has grown leaps and bounds over the years. Gone are the days when you had to choose between an ordinary-looking and an unsuitable-to-the-design font. But, although the methods relating to typography design have come a long way, font […]

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Bigger Isn’t Always Better: 10 Impressive Tiny Homes

There are people who believe that the bigger the home is, the more beautiful it is compared to other homes. While it’s true that big houses are nice, there’s still a certain appeal and warmer aura that comes along with […]

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35 Incredible Examples of Double Exposure Photography

To put it simply, double exposure is a photographic technique that combines 2 different photos into a single image. By using photo editing software, such as Photoshop, you can alter the opacity of the images to make them blend together. This technique has […]

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Don’t Hold Back on Your Invoice: 25 Inspiring Designs

So you just finished a project that you actually liked working on and it’s finally time for you to send the bill to the client. This may just be one of the most anticipated parts of finishing a project but […]

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6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

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 The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »

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Pubs, Ad Tech Firms Batten Hatches As Chrome Ad Blocking Deadline Nears

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Google will turn on its built-in Chrome ad blocker on Feb. 15, meaning ad tech companies must hustle to get their products in compliance as publishers fear lost revenue. Beginning that day, Chrome will begin auto-blocking ad formats that obstruct access to content. Chrome has more than 62% of the mobile browser market share and... Continue reading »

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35 Charming Bakery Logo Design Ideas

Turning your hobby of baking into a business is a thrilling prospect and a challenging one. Like any other business, starting a bakery requires hard work and dedication. Before you achieve any degree of fame for your amazing sugar work, […]

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60 Ridiculous Vintage Smoking Ads

Smoking kills. The message can’t get any simpler than that. It’s not just something activists claim to stop people from making tobacco companies even richer than they already are. Rather, it’s a reality that a lot of people from all […]

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Forced Redirect Ads Cost Publishers Money, But So Does Blocking Them

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The current crop of forced mobile redirect ads tell users they’ve just won a $1,000 Amazon gift card or an Apple iPhoneX. People in ad tech have come to view them in the same way they see blizzards: They’re a hassle and unavoidable in certain climates, including programmatic advertising. “This comes up every year –... Continue reading »

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A Publisher’s Paywall Strategy Is About More Than The Bottom Line

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic for... Continue reading »

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Alphabet Q4 Revenue Up 24%; Google Pays Out More To Partners

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Alphabet posted revenues of $32.3 billion in the fourth quarter of 2017, up 24% compared to the same period last year. The earnings showed a spike in traffic acquisition costs [TAC] as Google paid more to publishers in its Google Network Members’ properties revenue segment. The segment also includes revenue from Google’s DoubleClick Bid Manager,... Continue reading »

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Podcast: How Troy Young Guides Hearst Digital Through Unstable Times

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Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce +... Continue reading »

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Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub

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Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &... Continue reading »

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Meredith Closes Time Inc. Deal, Forecasts $700 Million In Digital Revenue This Year

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Meredith closed its acquisition of Time Inc. Wednesday to create a media company with 174 million digital US unique visitors – not far behind Google, Yahoo, Facebook, Microsoft and Amazon. Meredith will triple its digital revenue by acquiring Time Inc., with projected digital revenue this year of $700 million. Digital will contribute 30% to overall... Continue reading »

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