Friday, February 16, 2018

Google AMP Drives More Publisher Traffic; New NYT Team Will Activate Data For Brands

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down... Continue reading »

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