Friday, July 21, 2017

Easy Typography Basics for Beginners and Designers [VIDEO]

Learning about typography shouldn’t be complicated. In this 6-minute clip, GCFLearnFree.org shows you the basics, easy do’s and don’ts, as well as a couple of tips even pros will appreciate. Understanding why typography matters can help you in many cases […]

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How Emerging Sales Channels Complicate Account And Campaign Management

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by David Hills, managing director of strategy at The 614 Group. There’s no place where complexity and the need to innovate is starker than at the intersection of campaign and account management. As publishers increasingly... Continue reading »

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Upfront TV Ad Sales Expected To Rise; Facebook Offers More Measurement To Publishers

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Going Rate Industry analysts expect upfront TV ad sales to be up 3-4% from last year, a solid rise considering ratings dipped for broadcasters as a whole, according to The Hollywood Reporter. TV nets see the result as an endorsement of their primacy... Continue reading »

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Dynamic Yield Raises $31M To Drive Machine Learning For Retail Marketers

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Dynamic Yield, a personalization platform for publishers and ecommerce brands such as Under Armour and Sephora, has raised $31 million in Series C financing, the company announced Thursday, bringing its funding total to $45 million. New investors Deutsche Telekom Capital Partners and La Maison joined existing investors like Baidu to help the company expand its... Continue reading »

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Wednesday, July 19, 2017

VR Is At An Impasse; Amazon Launches A Pinterest Competitor

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VR Impasse Virtual reality is at a standstill. While a handful of publishers, like The New York Times and USA Today, have gone all-in on producing short-form content for VR headsets, most are stuck behind a monetization wall. Because the high price of VR... Continue reading »

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Granite Media Wants To Turn A Profit With Just Programmatic Revenue

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Granite Media, which is launching its first site, Work and Money, this week, wants to prove that a publication can run profitably with 100% programmatic ads and still turn out quality content. “There are very few digital only, programmatic-only companies that are actually profitable,” said Granite Media CEO Danny Khatib. “That’s the problem we are... Continue reading »

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60 Paper Cut Artworks to Enhance Your Creativity Muscle

People have been turning paper into beautiful works of art for centuries. Origami, the Japanese art of paper folding, is one such example. But that’s not the only way for you to create exceptional works of art using paper. Add […]

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Tuesday, July 18, 2017

Video Ad Platform NovoRoll Raises $2.5M In Growth Capital To Go Global

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San Francisco-based startup NovoRoll is doubling down on mobile and outstream video with a $2.5 million injection of growth capital from Silicon Valley Bank. The company, which helps publishers monetize outstream and native video, had previously raised a $700,000 seed round. It will use its new financing to grow its engineering resources and global footprint... Continue reading »

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Monday, July 17, 2017

30 Dynamic Typography Quotes For Designers

For artists and designers, art is their life and creativity is their spirit. But sometimes, even the best ones find their creativity at a loss. To help jumpstart your creative spirit and reawaken your artist’s soul, here are 30 moving […]

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Saturday, July 15, 2017

Podcast: TripleLift's Native Language

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week's podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. "We wanted to... Continue reading »

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Friday, July 14, 2017

Time Inc. Overhauls Analytics To Make Content Creation Data-Driven

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Time Inc. knows that producing magazine content requires data – like seeing how many issues sell based on the cover story. But digital allows for an additional level of analysis the magazine-native publisher hadn’t fully embraced. Which is why Time Inc. pruned down its more than five dozen analytics tools and focused on just a... Continue reading »

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30 Jaw Dropping Wedding & Event Invitation Cards

It’s safe to say that any event needs an amazing invitation. It’s not just a small card that tell people where it’s happening or what it’s about. There’s so much more that an invitation can do. Probably one of the […]

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Wednesday, July 12, 2017

Verst Builds Tech For Small Pubs Searching For Diversified Revenue

AdExchanger |

For smaller publishers or influencers, ad revenue isn’t always the strongest path to monetization. Many want direct relationships with consumers. They want to stake out their own URL to build on a social media presence. On their own site, they prefer to charge for subscriptions, accept donations or sell products in order to support their... Continue reading »

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New York Media’s CRO Bets On Local Mag’s Broader Digital Play

AdExchanger |

When New York Media charted its digital strategy, it chose not to go local. Instead, the publisher of New York magazine created standalone blogging brands with national distribution around fashion (The Cut), culture (Vulture) and food (Grub Street). And it’s since added tech (Select All) and science (The Science Of Us) to the list of... Continue reading »

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Why Brands Want Lifetime Value In Real-Time Bidding

AdExchanger |

Some advertisers are shifting from traditional CPM buying to new tactics, often dubbed dynamic CPMs or dCPMs, which connect digital media dollars to lifetime value (LTV) metrics. While most brands still make online ad buys based on cookies and bidstream data evaluated in milliseconds, publishers are starting to accommodate forward-thinking advertisers. For instance, Angie’s List... Continue reading »

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Tuesday, July 11, 2017

Consortiums Take On The Duopoly; Pivotal Downgrades Four Agency Holding Companies

AdExchanger |

Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. News Media Vs. Duopoly A consortium of news publishers spearheaded by the industry trade group News Media Alliance is leading another charge against Google and Facebook. The group includes titans like The New York Times, The Washington Post and The Wall Street Journal, as well... Continue reading »

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Monday, July 10, 2017

The Top 10 Programmatic Publishers

AdExchanger |

By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with a single conversation. Smart publishers don’t create incentives that make salespeople push direct... Continue reading »

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French Publishers Take On The Duopoly; App Store Algorithms Gone Wrong

AdExchanger |

Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Solidarit√© In France, publishers are joining forces to stave off the Facebook-Google duopoly. A consortium called Gravity Alliance pools data from 15 national media brands, magazine publishers and ecommerce sites to offer buyers a more comprehensive view of audience identity. The group reaches 44% of... Continue reading »

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Friday, July 7, 2017

As Programmatic Revenue Grows, The Guardian UK Shores Up Its Data

AdExchanger |

The Guardian UK is taking ownership of its ad stack. “Publishers have given away control of our digital businesses through programmatic. And we have all been disintermediated,” said Danny Spears, programmatic director of Guardian News and Media. Programmatic accounts for 85% of the Guardian UK’s display advertising business, Spears said: “And as programmatic becomes a... Continue reading »

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How Retroglitch Photoshop Bundle Helps You Go Old-School

There’s something about nostalgia effects (e.g. B&W, 18th century line effects, etc.) that certainly catches the eye when it comes to design. All generations appreciate a little peak from the past. These effects not only bring back wistful feelings, but […]

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WPP Folded Possible Into Wunderman; Publishers Find Workarounds To Put Ads On Alexa

AdExchanger |

Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Summer Diet WPP folded digital agency Possible into direct marketing agency Wunderman in a continuation of its strategy to consolidate agency brands, Suzanne Vranica reports for The Wall Street Journal. Bringing Possible into Wunderman’s global network is part of a wider effort to break down... Continue reading »

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Thursday, July 6, 2017

Apple Will Let Publishers Use Their Own Ad Tech; CMOs Are Set Up For Failure

AdExchanger |

Here's today's AdExchanger.com news round-up... Want it by email? Sign up here. Garden Party Apple will let publishers use their own ad tech to monetize stories on Apple News. It becomes the latest walled garden to acknowledge media companies’ growing need to control ad serving and tracking in all distribution channels. “They've now seen the light," a... Continue reading »

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You Don’t Use Desktop Strategies In-App, So Why Apply The Same Quality Standards?

AdExchanger |

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maggie Mesa, vice president of mobile at OpenX. By now, it should go without saying that in-app advertising and desktop advertising are two completely different animals – and publishers need to... Continue reading »

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Wednesday, July 5, 2017

Coverr Helps Your Homepage Make an Impact with Free Videos

Making a good first impression is important – even on the Web. In fact, you’re only given three seconds to impress the average online user, before he or she decides to abandon your website. Indeed, speed and design are critical […]

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