The Top 10 Programmatic Publishers Of 2018

By Sarah Sluis, Ryan Joe, Allison Schiff, Alison Weissbrot and Rae Paoletta Programmatic is expanding, becoming a glossier way to transact and add value to both the buy and sell sides. "We are moving rapidly into a programmatic-first world,” said Sal Candela, president of enterprise partnerships at Omnicom. “There is a surge of quality inventory... Continue reading »

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‘The Big Story’ Podcast: Facebook’s Fury

This is a new podcast from AdExchanger. It will be available wherever you subscribe to podcasts.  In the wake of Facebook’s suspension of social listening tool Crimson Hexagon from its platform late last week, it’s easy to trace the reason for the crackdown to residual squeamishness from its Cambridge Analytica nightmare. In the latest episode... Continue reading »

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Brand Safety Institute Aims To Smarten Up The Digital Ad Industry

It’s safe to say the ad industry has a thing for trade orgs. On Wednesday, a new one – the Brand Safety Institute (BSI) – opened its doors with the mission of helping advertisers, agencies and publishers get smart about managing brand safety issues. The group was co-founded by Neal Thurman, who was also recently appointed director... Continue reading »

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Merkle’s David Williams On Using Identity In A GDPR World

The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams. Merkle has spent the past two years trying to solve that issue for the open ecosystem with M1, a media-buying platform that uses PII-based IDs to target known individuals. Merkle also has a publisher network,... Continue reading »

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Magento: How to Make the Best of It

Do you want to learn how to utilize Magento for UX design? We’ll show you some tips how in this guide.   UX Offers More Than Suggestions With a professional UX designer, the user interaction isn’t just created for page […]

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10 Tips to Upgrade Your Writing Skills

Most of the information we acquire today revolves around the best writing skills on the internet. We come across many websites, well-designed with food logos or cool designs. However, not all of them have the best quality of content. Surely, […]

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Why Outsourced Ad Ops Require An Onshore And Offshore Approach

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ron Roccuzzo, managing director of ad operations at The 614 Group. Weighing whether to outsource a publisher’s ad-operations needs is an important decision that should never be taken lightly. There are many factors to... Continue reading »

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Vox To License Publishing Software; Data Privacy Suit Dismissed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SaaSy Publisher Vox Media will license its digital publishing software Chorus to other publishers, The Wall Street Journal reports. Twenty media companies are in talks to license Chorus already, which allows publishers to create, monetize and distribute articles for a recurring fee. In the... Continue reading »

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Why Creatus is the Ultimate Multipurpose WordPress Theme

A good website is a mark of professionalism and trustworthiness nowadays. Whether you’re a blogger, photographer, or shop owner, an online presence is a must. It’s not enough to have a social media page. That’s because people will instinctively look […]

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Trusted Media Brands Turns A Corner In Monetizing Its Audience Growth

Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the company, formerly known as the Reader’s Digest Association, grew readership on RD.com 76% to 8.3 million unique visitors. Taste of Home’s audience grew 39% to 12.7 million unique visitors. Overall... Continue reading »

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Is It Too Late For Publishers To Take Back Control?

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rohan Lala, director of media activation at IPONWEB. It is no secret that many of today’s digital publishers have serious concerns about the state of ad tech. They have yielded a huge amount of... Continue reading »

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Getting In On The 2020 Election Campaigns: What Publishers Need To Know

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Instead of taking a well-deserved (and much-needed) break after the 2016 presidential election, digital teams went right back to work. That’s partly because presidential elections... Continue reading »

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Summer Of Our Missed Consent

Summer Of Our Missed Consent Google is causing consternation and potential GDPR violations by delaying its implementation of the IAB Europe Transparency and Consent Framework, a collaborative model for publishers to gather consent and transmit that consent up the supply chain, Reuters reports. Google promised to fully integrate with the industry framework by August, but... Continue reading »

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Programmatic Guaranteed: A Chance To Rethink Publisher Growth

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Devlin Jefferson, vice president of product at Operative. Bauer Xcel recently gave publishers advice about working directly with brands that take programmatic in-house. Note that the advice was written by Bauer’s new in-house programmatic... Continue reading »

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How to Get a Playstation 4 for Almost Free on DrakeMall

Sony is one of the main producers of gaming consoles these days. At the point when compared with other consoles, Sony’s gaming consoles are coordinated with the latest front line innovation in designs and clamor, which will give you and […]

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Quartz Acquired; Oath Doubted

The Business Of Media Atlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a business news app and corporate intelligence tool. The deal is valued at between $75 million and $100 million, Quartz reports. Founder and editor-in-chief Kevin Delaney and publisher Joe Lauf will become co-CEOs as founder... Continue reading »

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