Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying

Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver. Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also... Continue reading »

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StubHub Scales Its Video Campaigns With Automated Creative

Creative automation is proving to be just the ticket as StubHub earmarks more of its marketing budget for video. Historically, StubHub has spent a lot of money successfully on lower-funnel tactics, such as paid search and retargeting, to encourage ticket sales. But there’s a lot more to performance than simply pointing in the direction of... Continue reading »

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5 Smart Tips for Creative Website Design in 2019

A website is considered to be one of the most effective means for creating brand awareness for your business. With it, you can reach any person located at any corner of the world. Your website will take your business to…

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4 Tips on How To Make a Catalogue for Your Business

Catalogs exist in a strange space these days. While some major retailers are doing away with print catalogs, many smaller businesses and those in niche fields continue to rely on catalogs to facilitate their sales process. If you’re new to…

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How Midsize Publisher Consequence Of Sound Sells Programmatic

Consequence of Sound prides itself on its independent coverage of the music and film industries. But it doesn’t have the mass reach and recognition that easily entices buyers to go direct. On the open marketplace, it kills: Over 1,500 advertisers spend more than $100 per month on the open exchange with Consequence of Sound. As... Continue reading »

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Wise Publishing Gets Wise To Latency Reduction

Slow-loading ads are still a perennial problem for publishers. Wise Publishing, a Toronto-based publisher of personal finance content with around 5 million monthly unique visitors, acquires a significant portion of its traffic through paid channels. But if an ad loads slowly and a visitor leaves, so does that monetization opportunity. “Dealing with latency is incredibly... Continue reading »

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8 Most Popular Site Types and Their Special Features

A website is not just complete information about the company, its field of activity, or contacts – it is an opportunity to solve various marketing and commercial tasks for your business. Knowing the exact tasks of your business, you will…

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Top 10 Home Design Trends and Décor for 2019

Interior designing got the real traction in the 50s and 60s of the past century. Where earlier basic living was the norm for the majority, in the middle of the 20th century, with the change in lifestyle and ease of…

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Amazon Eyes Game Ads; Snapchat Shows Pay Off For One Publisher

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here Game On  Amazon is making a big push into game advertising, if recent job postings spotted by Business Insider are any indication. "We're looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers," according... Continue reading »

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Color Theory: How to Choose Correct Colors for Your Brand

It all started with your basic blues, yellows and reds. Eventually, you discovered that the rainbow also has the vibrant colors of orange, green, indigo and violet. You discovered the awesome world of Crayola and were introduced to colors whose…

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10 Best Freelance Jobs in Florida

Thanks to the technology that is improving every day, more and more people are considering quitting their corporate jobs in favor of having a freelance job in the sunshine state. Having a freelance career really does sound so adventurous and…

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What These 5 Wedding Color Themes Reveal About You

Color plays a big role in a wedding. From the decorations to the flowers to the bridesmaids dresses, it is imbued in every aspect of your big day and it really sets the theme and the vibe for the celebration.…

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20 Best Neck Tattoo Designs for Women That Go With Hairstyles

So you have decided to sport a neck tattoo. Great! A tattoo is a permanent display of art, and the neck is easily the most visible part of your body. Naturally, a neck tattoo will gather some attention, especially if…

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Why Screen Printing Matters in the Digital Age

Digital technology has transfigured the world of graphic arts for good, no doubt. The interactive and electronic nature of digital media has forged new artistic frontiers, creating various techniques that widen the artists’ horizons and aid creativity in various forms…

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How to Use Blog Content for Your Business Effectively

Creating high-quality, SEO content for your business can drive up viewership and increase sales. But is your business doing it right? You need blogs that will stand out on Google, pick up clicks on social media, and ultimately redirect readers…

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Ad Ops Manager Turned Ad Tech Founder Solves Viewability For Publishers

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly viewable ads, but publishers lack the technology to meet these demands in a way that’s sustainable for their businesses. “The market has failed... Continue reading »

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8 Tips To Increase The Value Of Your Property

Investing in your home is always a wise option – you have more living pleasure, and your house is also worth more. At least if you tackle it well. If you want to put your house on sale soon or…

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12 Awesome Hand Lettering Tutorial Videos for Beginners

In the midst of digital design, an ancient form of art has reemerged and is taking the world by storm. Hand lettering has become a favorite among those who would love to put a little bit more character into the…

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Negative Space in Logo Design: Inspirational Examples & Tools

A logo is the very first thing that crosses your mind when you think of a certain company. A logo helps to remember the brand and convey a complex message with a small symbol. It uses colors, shapes, and typography…

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Are You Learning ASP.NET? Here are Some Mistakes Beginners Should Avoid!

ASP.NET is a Microsoft framework used to develop enterprise level web applications. The application is simple to use and popular for creating applications with Visual Studios. ASP.NET is widely used by many software development companies as their preferred web development…

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Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report

Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last... Continue reading »

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How To Manage Your Money As A Freelancer

We’re forever hearing about how many more job changes millennials will go through compared to their parents’ generation. But with freelance working on the rise, it’s becoming more common to change jobs on a weekly or even daily basis. In…

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10 Tips to Create a Quiz for Your Website that Helps Grow Your Business

Many people assume starting a new business online is nothing more than a walk in the park. You just have to get a website with a cool design and upload some images of your products, and you’re well on your…

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How to Make Money as a Freelance Photographer

Freelancing has become a widely accepted trend, especially among youth. If you’re someone who likes to work at flexible hours and indulges in independent jobs on a project basis, freelancing is definitely the right choice for you. But people who…

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30 Inspiring Examples of Knolling Photography

In 1987, a janitor named Andrew Kromelow was working in a fabrication shop that produced furniture for Knoll. Inspired by the angular design of the furniture, Andrew started arranging displaced shop tools at right angles. Eventually, he began to describe…

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30 Stimulating & Creative Coffee Packaging Designs

Coffee is an important agricultural export commodity for many different countries. As you might already know, coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world, and has…

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USA Today Helps Local Gannett News Apps Pack More Of A Punch

It’s hard enough to develop features that work well for one app or site – let alone more than 100. But that’s the task at hand for Kara Chiles, senior director of product development at USA Today Network, a national news service that shares content and resources between USA Today and Gannett-owned local properties across the... Continue reading »

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Are Unified Pricing Changes Good For Publishers Or Good For Google?

"The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Stephanie Layser, vice president of advertising technology and operations at News Corp. On an overcast day in April at Google’s New York headquarters, the tech giant’s product managers presented their vision for the latest innovation... Continue reading »

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Google’s New Sell-Side Chief Jason Bigler Plans To Open The Black Box

Jason Bigler, who has headed up Google’s sell-side business since April following Jonathan Bellack’s exit, wants publishers to know that Google Ad Manager isn’t going to be a black box anymore. Bigler will prioritize sharing more information with publishers about the Google Ad Manager team’s decision-making process. “With every change we make, we are providing... Continue reading »

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60 Examples of Responsive Website Design

The digital age is here to stay, and we must adapt in order to compete. The growth of smart-phones, tablets (let’s be honest, iPad), and netbooks is increasing every year (by the way if you’re in need of up-to-date and trending…

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Pubstack Raises $2.3 Million For Publisher Analytics

 The French ad-tech company Pubstack said Wednesday it raised $2.3 million in seed funding from two VC firms and a handful of angel investors, including Criteo co-founder Romain Niccoli. Pubstack’s tech is designed to make it easier for publishers to monitor their programmatic partners in real time, and it connects monetization data with what happened... Continue reading »

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Nonprofit CalMatters Finds Tech That Works For Local Journalism

CalMatters reports nonpartisan, in-depth stories about California state politics on a nonprofit budget – and it needed a tech stack to fuel that vision. The site is shifting this week to use a suite of publisher tools bundled together by The News Project. Founded last year, The News Project wants to serve the wave of... Continue reading »

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25+ Cool Keychain Accessories for Geeks

When looking for a present for a self-proclaimed geek friend, take into consideration the purpose and design of the item. One of the most popular tokens or presents that you can give without sending any mixed signals is the keychain.…

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Expert Strategies for Successfully Launching Your Own Design Business

The design of a website, marketing material, and the like has the power to inspire action, cause potential clients to trust (or distrust) a company, and to generate sales. Even though most people never think about it, beautiful and original designs can…

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Glu Mobile: When It Comes To Ad Fraud, Prevention Is Better Than A Cure

Any sign of bad traffic, and mobile game developer Glu flips the kill switch at the ad network and the publisher levels, said John Parides, Glu’s senior director of user acquisition. “This is something you need to be constantly monitoring,” said Parides, who’s been with Glu for almost five years, during which click spam became... Continue reading »

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7 Web Design and Development Best Practices for 2019

Some of the web design and development trends that emerged in the last few years are no longer relevant this year. It’s imperative to hire a Singapore web design agency that is up to date with trends. Asides that, they…

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Voice Is Still Nascent, But Tribune And McClatchy Are Diving In

With 21% of US adults owning a smart speaker, according to Edison Research and NPR, publishers have rushed to develop a presence on voice platforms. “We’re committed to bringing our readers the most compelling journalism on all of the platforms on which they expect us to be,” said Idalmy Carrera-Colucci, senior director of editorial operations... Continue reading »

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Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP's Kantar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based... Continue reading »

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10 Extravagant Airbnb Rentals You Will Want to Stay At

If you’re a frequent vacationer or a first-time traveler, it’s likely possible that you may have heard about Airbnb. This revolutionary and social-loving website connects people who have a property to rent with travelers looking for a place to stay.…

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