Tuesday, March 31, 2020

75 Beautiful Minimal Desktop and Laptop Wallpapers for Minimalist Lovers

Minimalism is the beautiful concept of ‘less is more’. Typically seen in visual arts, architecture, and interior design, today, it has also become a lifestyle. People who follow minimalism opt to go for less stuff to experience life and leave…

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Saturday, March 28, 2020

48 Free Amazing Display Fonts

Look what we’ve got for you, an awesome collection of hand picked fonts! These are display styled fonts that should be added to your collection. To download the font just click on it and it will take you to the…

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Friday, March 27, 2020

40 Free Highly Functional Dingbat Fonts

To save time and money, it’s a great idea to have a massive collection of different fonts. That way when you get client work, you won’t have to keep searching/downloading new fonts. Many designers are in search of pictograms, decorations, ornaments,…

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8 Morning Activities to Boost Your Creativity

Creativity feels elusive at times. But if you study the most successful and creative people in the world, you’ll discover that they work hard to consistently cultivate inspiration. One of the ways they do this is by strategically optimizing their…

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5 Eco-Friendly Companies That Help Change The World

Now that environmentalism has become a hot topic, many companies have risen to the occasion by launching initiatives to help the earth — or at least claim they do. Unfortunately, along with all the positive changes, corporate greenwashing has become…

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35 Beautiful Vintage Fonts for Your Designs

Vintage used to have a different appeal. You mention vintage in any crowd and they think old, tired, and uninspiring. People were in such a rush to move into the future that anything related to the past was considered as…

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50 Signature Fonts to Improve Your Designs

With design concepts exploding here and there, it’s important to stay ahead of the game. To make your design project stand out from the crowd, you need a signature font that can further improve your work. Below is a collection…

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Thursday, March 26, 2020

Apple’s Safari Cut Off All Workarounds For Cross-Site Tracking – Now What?

Apple’s announcement Wednesday that it will fully block all third-party cookies in Safari by default and that it’s cracking down on any effort to circumvent tracking prevention shouldn’t come as a shock to anyone. And in terms of what this means for advertisers, publishers and ad tech companies, the answer is: More of the same.... Continue reading »

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How Wirecutter Is Equipping People For COVID-19

This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also... Continue reading »

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Wednesday, March 25, 2020

The Death Of Third-Party Cookies Disproportionately Hurts Small Publishers

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Joshua Koran, head of innovation labs at Zeta Global. Before the COVID-19 pandemic dominated the spotlight and our daily lives, the digital advertising industry was rife with speculation about the future of marketing and advertising... Continue reading »

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Tuesday, March 24, 2020

Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism

Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people... Continue reading »

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Monday, March 23, 2020

12 .design Sites To Inspire Your New Domain

Did you know? You can get a free .design domain name for your website! .design lets everyone — especially your clients or future employers — know what you do before they even arrive to your website. Unlike .com or .net,…

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7 Amazing Metal Business Card Designs

Metal business cards have made their entrance in the industry quite a while ago, and it seems like they are here to last. Many companies have started adopting metal business cards in attempts to create a unique impact on their…

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Sunday, March 22, 2020

80 Empowering Graduation Quotes You Need to Hear

Graduation plays a powerful part in so many people’s lives. For those who have experienced it, it’s a point of pride.  For those who will, it’s a promise. When one thinks of graduation, the first thing that comes to mind…

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Friday, March 20, 2020

Digital Media Changes Course As COVID-19 Rewrites Content Interests

The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees... Continue reading »

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Our Global Identity Crisis And Revolution: Keeping The Momentum Going

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jason White, global publisher and tech strategy at Prohaska Consulting. Before I get to anything related to our industry, I hope that you and your families are safe and healthy, as we get through... Continue reading »

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Wild Ride For Publishers; ANA Seeks CCPA Delay

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News You Can Use Many publishers face a tough choice with their COVID-19 coverage. A mix of anxiety about breaking news and being stuck at home means page views are way up, but the traffic surge goes to coronavirus stories that many advertisers wish... Continue reading »

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Thursday, March 19, 2020

What’s Feng Shui? Origin and History

Feng Shui is a traditional practice that traces its roots in ancient China, which advocates for the use of various energy forces to harmonize individuals with their respective environments. The literal translation of the term is “wind-water.” But as you…

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Will Publishers Benefit From Media Consumption Spike?; Disney Could Sell TrueX Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming,... Continue reading »

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Wednesday, March 18, 2020

The 6 Visual Trends That Will Define 2020

Do trendy visuals of 2020 remind you of something you’ve seen before? Keep calm, you are not alone. Trends tend to evolve inevitably get built on with new references and movements in visual communication. It’s difficult to single out particular…

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4 Ways InventHelp Can Turn Your Idea into Success

When you come up with an idea for a great invention, you should never dismiss it and think that someone else must already have come up with that idea. Many people around the world come up with great ideas, but…

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How French Video Publisher Brut Made Its US Debut By Covering Underreported Stories

The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now,... Continue reading »

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Tuesday, March 17, 2020

PubMatic’s Audience Encore Makes It Easier To Use Publisher First-Party Data

PubMatic unveiled a product Tuesday called Audience Encore, designed to let ad buyers use a publisher’s first-party data across the entire PubMatic exchange. PubMatic Audience Encore lets publishers set up a private marketplace (deal ID) with buyers that includes their audience data. Buyers can then target the audience segment both on that publisher’s site and... Continue reading »

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Saturday, March 14, 2020

Coronavirus Puts Digital Media In A State Of Flux

Digital media is starting to feel the effects of COVID-19’s US invasion. Consumer engagement in online content is spiking. And while some advertisers are watching and waiting, others are taking action and shifting media budgets or strategy. The traffic effect At Insider Inc., for example, traffic is way up as people seek information about the... Continue reading »

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Friday, March 13, 2020

10 Sustainable Strategies for Architectural Design

Green buildings, also known as high-performance or sustainable buildings, are on the map right now for a number of very important reasons. They embody environmental responsibility and resource efficiency and minimize harmful impacts on the planet. Those who design and…

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Shining A Light On The Darker Side Of Bid Shading

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Danny Spears, chief operations officer at The Ozone Project. With better practices in programmatic advertising rapidly replacing the persistent problems of the past, we must call out and challenge things that stand in the way... Continue reading »

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Thursday, March 12, 2020

Top 10 Free and Effective URL Shorteners

URL stands for Uniform Resource Locator, which refers to a means of locating a file or other web resource on a computer network. A URL not only identifies the location of a web resource, but it also offers a mechanism…

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What it Takes to Start a Brand: The Story of Lumens

The decision to trailblaze Finding a job can be difficult, but starting your own business from scratch is definitely one of the most difficult things a person can do.  The business model needs to be spot-on, and the brand new…

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How to Choose Your Fashion Style – A Guide by Siksilk

Siksilk combines sportswear styles, and the street wears to create unique and high-quality clothing. This athletic company does that by mixing bold prints, sportswear colors, and fresh designs to their manufacturing process. They cater to the needs and styles of…

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Wednesday, March 11, 2020

Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content  

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. Launchpad, WarnerMedia’s branded content studio, starts its pitch by showing how their brands show... Continue reading »

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Tuesday, March 10, 2020

How The Evening Standard and The Independent Use The Power Of Their Brands To Recommend Products

ESI Media owns The Evening Standard and The Independent, but each newspaper approaches affiliate product recommendations differently. “To add value to our consumers, we ask, ‘What’s relevant to our users? And where do we have authority?’” said Sandro Del Grosso, head of digital partnerships and ecommerce for ESI Media. For example, The Evening Standard offers... Continue reading »

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Monday, March 9, 2020

40+ Inspirational Father’s Day Messages and Wishes

Our lives are increasingly becoming more fast-paced, which translates into less family gatherings. We miss the good, old days when family get-togethers were commonplace. During those glorious occasions, we could spare some moments and remind our dads how proud we…

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Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most... Continue reading »

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101 Quotes about Love, Life, and God from Rumi

Jalal ad-Din Muhammad Balkhi, better known as Rumi, was a great Persian poet and Sufi mystic of the 13th century. Centuries after his death, his work continues to influence countless individuals. His life and teachings exemplify the universal values of…

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Saturday, March 7, 2020

How To End a Business Letter or Email (Best Practices to Follow)

After carefully planning and diligently putting across your message in the body of a letter, then comes the closing part and suddenly, your mind goes blank. Intuitively, the ending of a letter should be the easiest part. But as it…

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Friday, March 6, 2020

Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as... Continue reading »

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What Should Replace The Third-Party Cookie? It Depends On Who You Ask.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors... Continue reading »

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A Marketer's Wish List For Supply-Path Transparency

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose... Continue reading »

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Thursday, March 5, 2020

Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »

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Wednesday, March 4, 2020

As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. AudienceScience. Each DSP left unpaid invoices to suppliers when they went bankrupt or closed, forcing exchanges to eat the losses or claw back money they already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »

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Newsweek: ‘The Cannabis Business Is Here To Stay, And We Want To Help It Grow’

Shaun Hekking, SVP of national sales at Newsweek, has blunt words for publishers that don’t accept cannabis advertising: “There’s no reason we can see not to work with cannabis advertisers.” “We’ve been covering cannabis editorially since before Woodstock and writing about the business side since the early 2000s,” said Hekking, who joined Newsweek early last... Continue reading »

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OAREX: Ad Payments Have Stabilized, But Payment Gap Remains An Issue

Digital media payment issues have settled down from a year ago, when Sizmek went bankrupt with tens of millions of dollars owed to ad tech companies and publishers, but there are still troubling trends in the market, according to the OAREX Q4 2019 online advertising payments report released on Tuesday. The data for the report... Continue reading »

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Tuesday, March 3, 2020

How Oregon Public Broadcasting Takes A Members-First Approach To Notifications

As ad-supported local news struggles, member-supported Oregon Public Broadcasting is expanding. In addition to radio, it now produces TV and digital content to keep an audience of 1.5 million people informed. As part of its digital investment, it doubled its newsroom in the past five years. Posting went from supporting radio features, with a 9am-5pm... Continue reading »

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To Thrive In 2022, Media Buyers Must Reassess Their Marketing Strategies Now

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeff Turner, head of ad product for RED at The Washington Post. For the digital advertising industry, 2019 was a year publishers, media buyers and ad tech vendors spent predicting how... Continue reading »

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GroupM Partners With Index Exchange As Hold Cos Lean Into SSPs

The supply-side platform Index Exchange and WPP’s media buying unit GroupM are approaching publishers with an unusual partnership. According to three publishers who were briefed about the deal, GroupM will begin to rout a majority of its demand through Index Exchange as part of a supply-path optimization (SPO) effort. Concentrating demand on Index’s pipes will... Continue reading »

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Sunday, March 1, 2020

Top 10 Tools for Creating Killer Email Signatures

What’s an email signature generator? An email signature, also known as a signature block, is a custom block of text that automatically comes at the bottom of an email message. Apart from emails, signature blocks are also applied in forum…

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12 Incredible Minecraft Books for Kids

Minecraft is one of the most exciting kid-friendly games ever designed. The incorporation of colorful graphics, and the fact that Minecraft enables your little ones to create their ideal worlds significantly add to the overall fun during gameplay.  But whether…

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5 Easy Steps to Making a Vision Board

A vision board can help you achieve big dreams. It’s a special and sacred space that showcases visual representations of your goals. Seeing the board every day will allow you to visualize your future regularly and will inspire you to…

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