Thursday, March 19, 2020

Will Publishers Benefit From Media Consumption Spike?; Disney Could Sell TrueX Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Short-Term Gains, Long-Term Pains Media consumption is spiking almost as fast as the coronavirus is spreading, with people locked in their homes. But TV networks may only see short-term gains as the world faces a recession and production crews are forced to halt filming,... Continue reading »

The post Will Publishers Benefit From Media Consumption Spike?; Disney Could Sell TrueX Ad Platform appeared first on AdExchanger.



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