In The GDPR Era, Publishers Also Need A Data Opt-Out

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience... Continue reading »

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Three Ways To Survive The Facebook Algo Change, From A Group Nine Media Exec

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Last year, Group Nine Media, a holding company that owns publications including NowThis and Thrillist, created 23 360-degree videos on Facebook for the VR headset Samsung Gear 360, racking up 161 million views in five months. It was the most popular brand campaign on Facebook in 2017. But will Group Nine be able to replicate... Continue reading »

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Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off

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Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known as... Continue reading »

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Hearst Data VP: The Value Of Publisher Data Is Skyrocketing

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As the value of publisher data surges, Adam Harris, VP of data products at Hearst Magazines Digital Media, is tasked with maximizing its opportunities. When Harris joined in May, he looked at how Hearst data can be used to create experiences that drive sales, which performance-focused advertisers demand from their digital media. The work builds... Continue reading »

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Publishers Tap AppNexus’ Prebid Video To Pump Up Programmatic Yield

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Although video header bidding is still nascent, early adopters are starting to see results. Social-heavy publisher Diply has been using AppNexus’ video header bidding solution Prebid Video since the end of last year to allow programmatic auctions to compete alongside its ad server –  Google’s DoubleClick for Publishers (DFP). Customizing its header bidding wrapper helps... Continue reading »

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As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, vice president of programmatic at GumGum. The end of the fourth quarter and the start of Q1 are full of planning conversations with brands, agencies and publisher partners.... Continue reading »

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Conde Nast Acqui-hires Head Of Data Science

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  Conde Nast wants to quickly build up its data science practice, so it acquired Lighthouse Datalab on Monday. In so doing, it added three people to its data science team who will enhance the machine-learning and AI capabilities of Spire, its data platform. Lighthouse Datalab founder Sriram Subramanian will serve as head of data... Continue reading »

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MoPub Is Working On Its Answer To In-App Header Bidding

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In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed beta test does not have a set end date. Until now, advertisers could buy MoPub... Continue reading »

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50 Cool Logo Designs to Get your Creative Juices Flowing

A logo design sets an impact for the business it represents. If a company is compared to a book, its logo is the cover judged by others. It is a design made for instant recognition of a business, label, brand, […]

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Facebook News Feed Changes Will Challenge Publishers To Stay Relevant

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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt McGowan, president at Adestra. The publishing industry has long been in a state of flux, most recently with the transition from print to digital. Now, with Facebook changing its... Continue reading »

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Become a Color Scheme Master with These 40 Tools

Color selection is a stage in a design process that requires both smart thinking and gut feeling. In today’s digital era, you can have as many colors and color combinations as you like. The human eye can see millions of […]

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Will Facebook’s Algo Overhaul Slash News Feed Inventory?

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Mark Zuckerberg expects people to spend less time in the news feed once Facebook throttles the organic reach of publisher content. That change will lead to less inventory at higher prices, said James Douglas, SVP and executive director of social media at IPG-owned Society Agency. After Facebook announced plans Thursday to deprioritize public content from... Continue reading »

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Healthy Lifestyle Publisher Well+Good Hits Its Stride By Creating Custom Content For Brands Like Reebok

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The global health and wellness industry is on the fast track to growth, and upstart publisher Well+Good is reaping the benefits. Well+Good began in April 2010 with only 69 subscribers and today, its network is well over 10 million uniques, according to Tyler Del Vento, SVP of sales and marketing for Well+Good. “We’ve seen a... Continue reading »

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The ‘Publisher-As-Platform’ Era

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“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stay... Continue reading »

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20 Time Saving Photoshop Add-Ons You’ll Want to Get Your Hands On

Adobe Photoshop. The default tool almost every creative runs to when they need anything done. This is not surprising of course, knowing the magic the tool does to almost any project you work on. No matter how impossible a client […]

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30 Jaw Dropping Wedding & Event Invitation Cards

It’s safe to say that any event needs an amazing invitation. It’s not just a small card that tell people where it’s happening or what it’s about. There’s so much more that an invitation can do. Probably one of the […]

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20 Eye Catching Memphis Textures to Kick-Start Your Design Concept

In every industry, particularly in design, it’s inevitable for a trend that was “in” decades ago to come back and reign once more. This is the case with Memphis textures. Most people may have already seen this design before but […]

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Condé Nast Sees More Advertisers Using Its Data

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Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping advertisers reach new audiences when they buy ads alongside its content with its Spire platform. Condé Nast allows advertisers to use its own data signals to build lookalike audiences and reach more... Continue reading »

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How CollegeHumor Created A Successful Facebook Watch Show

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Most digital publishers are set up to make money through advertising, not by selling content. CollegeHumor operates with a different setup, which enabled it to quickly launch a hit Facebook Watch show. Since its Facebook Watch show, “I Want My Phone Back,” launched four months ago, it has accumulated more than 370,000 followers. In the... Continue reading »

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GDPR: A Shiny Sword In The Fight For Audiences

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“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and advertisers to kickstart a new,... Continue reading »

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GDPR Will Be A Day Of Reckoning – But It’s Far From The End Of Days

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Forrester principal analyst Fatemeh Khatibloo will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018 at the Grand Hyatt New York. If marketers and publishers don’t know how many third-party tags lurk on their sites, Europe’s General Data Protection Regulation (GDPR), which takes effect in May, will change that. “A client will tell... Continue reading »

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20 Best Free PDF and E-books on Graphic Design

Just because you’re creative and innovative does not mean you can conquer the design industry. Thought these are among the most important ingredients, there’s a lot more to the recipe. Basic design knowledge still proves to be the basic foundation […]

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A Publisher’s Guide To GDPR

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With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance. Everyone in the supply chain could be held accountable if they aren’t compliant by May 25, and stakeholders at every level are in a frenzy to renegotiate contracts that protect themselves in... Continue reading »

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