Accenture Interactive Acquires Meredith Digital Agency MXM

Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which has turned it into the largest digital agency group in the world, with revenues north of $4.4 billion. On Thursday, Accenture Interactive revealed it acquired MXM, the digital and CRM agency owned by magazine publisher... Continue reading »

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LinkedIn Makes In-Feed Video Ads Generally Available And Enhances Measurement

LinkedIn made Video for Sponsored Content, video ads which appear as sponsored posts in the feed, generally available on Thursday. It also rolled out video-compatible Company Pages for brands and publishers. Since LinkedIn’s beta launch of sponsored video last October, more than 700 advertisers, including KLM Royal Dutch Airlines, GE and Philips, have signed on.... Continue reading »

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Politico: ‘Politics Are Unavoidable – Just Be Smart About Who You’re Reaching’

During the 2016 US presidential election, news publishers experienced an uptick in engagement. The Trump era has kept that engine going. Politico is no exception, where traffic is up more than 30% year over year. That’s one of the reasons why Politico overhauled its website on Tuesday, showing more stories above the fold and optimizing... Continue reading »

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An Inside Peek At Insider Inc.'s Plan To Woo Advertisers

Business Insider’s parent company, Insider Inc., launched its first-ever ad campaign on Wednesday to make sure its ad partners know what the heck it is. The campaign, created with help from Publicis-owned agency Digitas, includes a new corporate website and a media push targeting agencies with display and video ads across trade pubs, Facebook and... Continue reading »

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Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool

One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe launched Tuesday. The reporting tool, which is built into... Continue reading »

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How to Choose a Website Builder (That’s Right for You)

No matter how big or small your business is, it’s vital for you to have an easily searchable online presence to build a strong customer-base as we are living in the digital era of life where everyone is using smartphones […]

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Native SSP Adyoulike Acquires Video Ad Platform Pulpix To Help Publishers Monetize Video

French supply-side platform Adyoulike has acquired Paris-based video ad platform Pulpix, the companies said Thursday. Terms of the deal were not disclosed. Pulpix had raised only about $1 million in funding since it was founded four years ago. Pulpix’s co-founder and CEO, Sabry Otmani, and the entire Pulpix team will join Adyoulike. Otmani will move... Continue reading »

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35 Of The Best Andy Warhol Quotes To Make You Unforgettable

Andy Warhol was born on August 6, 1928, in Pittsburgh, Pennsylvania. He gained fame and success for his pop art masterpieces. Warhol was a proficient magazine and ad illustrator. He also dabbled in other forms of art like filmmaking, writing, […]

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Top 5 Apps Every Photographer Should Have

Ever since cameras found their way to smartphones there have been new and exciting developments in the field of amateur and professional photography. Part of this revolutionary trend is facilitated by technological developments in the computer field. Both hardware and software […]

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A Detailed Look At Portfolio UI/UX Trends For Creatives

Designing a great portfolio is tougher than it seems. There are so many creative disciplines from photography to UI to painting and writing, all of which need to present work differently. I want to share some practical design tips for […]

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7 Simple Guidelines for Creating an Online Magazine (Step By Step)

Digital magazines are becoming increasingly popular with people all over the world. According to statista.com, the number of digital magazine readers in United States increased from 3.3 million in 2011 to 12.7 million in 2016. As a result, many businesses […]

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9 UI prototype Design Tools a Web Designer must Have

There was a time when you would have to hire a designer to create your website, and that could get quite costly. These days, there are so many tools available that there is little to no need to do this, […]

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How To Use Web Push Notifications to Trigger Emotions

Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will […]

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How to Give Your Website a Personality

The Merriam-Webster dictionary defines personality as a combination of qualities forming an individual’s distinctive character. For example: “Her sunny personality is very engaging.” Non-human entities can have personalities too. In much the same fashion, giving your website a personality is […]

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5 Mistakes You Should Avoid While Designing Your Company Logo

When you want to create a strong brand, then you can’t underestimate the significance of a premium and well-designed company logo. After all, it sits at the core of your entire branding strategy- it’s the public face of your brand, […]

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Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes... Continue reading »

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B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content

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SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration... Continue reading »

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IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

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The IAB Europe GDPR working group released for public comment its framework to transmit data about user consent up the supply chain from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provide standards so publishers can collect different kinds of user consent... Continue reading »

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Penske Media To Acquire Female-Focused Digital Publisher SheKnows

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Penske Media, the publisher of WWD, Variety and new majority owner in Wenner Media, acquired multiplatform women’s lifestyle publisher and events company SheKnows Media, the company revealed Tuesday. Terms of the deal were not disclosed. SheKnows, which claims to reach 79 million uniques per month across its flagship property, StyleCaster, HelloFlo and BlogHer sites, also... Continue reading »

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What is a Mobile App Development Agency (A Complete Guide)

A huge concern at the moment is the growth of technology taking away jobs from living and breathing people, and it is one that is rather genuine. Of course, something that is often not accounted for are the jobs which […]

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7 Creative Web Design Ideas to Help Your Business Grow

It’s a common knowledge that nowadays the number of websites is increasing daily. Consequently, it becomes more and more difficult to stand out from the crowd to attract new clients. Unfortunately, a great value proposition and exciting content aren’t enough […]

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The Mac Freebie Bundle 3.0

X-Mirage Mirror Everything From Your iOS Devices To Your Mac Highlights Wirelessly mirror your iPhone, iPad or iPod touch screen to your Mac Simply mirror multiple iOS devices to one Mac Easily make demo videos, showcase apps, record lessons for […]

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