One would think Time Inc., which under new parent company Meredith will lay off 1,200 as well as restructure its ad sales org, wouldn’t be in the market for new vendor implementations. Nevertheless, the publisher is testing a publisher tool called Audience Manager Reporting for Publishers, which Adobe launched Tuesday. The reporting tool, which is built into... Continue reading »
The post Despite Its Recent Volatility, Time Inc. Signs On To Test Adobe’s New Publisher Tool appeared first on AdExchanger.
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