Concert Scales Up By Adding PopSugar, Rolling Stone And New York Media

Concert, the ad marketplace run by Vox Media and NBCUniversal, added three more large publishers to its network Thursday, increasing Concert’s reach from 80% to 90% of all internet users. PopSugar, Rolling Stone and New York Media were selected to create a strong offering around entertainment and female-focused content, according to Ryan Pauley, head of... Continue reading »

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Dentsu Aegis Network Taps Index Exchange To Power M1

Dentsu Aegis Network said Tuesday it has added Index Exchange as a tech partner for its people-based marketing initiative, M1. M1 typically targets precise audiences. The Index Exchange wrapper will find more of those needles in the haystack. Publishers already using the Index Exchange wrapper must sign a contract with Dentsu Aegis Network before tapping... Continue reading »

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Bonnier Evaluates Telaria’s Newest Offering: Analytics, Decisioning And An Ad Server

Telaria – the company formerly known as Tremor Video – has expanded its video supply-side platform (SSP) to a full stack with a decisioning engine, analytics and advanced-TV ad server, the company said Tuesday. The suite, called Video Management Platform (VMP), was made generally available Tuesday and has a handful of beta clients numbering in... Continue reading »

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Videology Files For Chapter 11; Publishers Eye Apple News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Killed The Video Star? Videology, a video ad network that tried to reinvent itself as an advanced TV company, plans to file for Chapter 11 bankruptcy, The Wall Street Journal reports. Amobee has offered $45 million for the company’s assets, which likely will... Continue reading »

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16 Stylish and Unique Envelope Design Ideas

The goal of an envelope is two-fold. First, it must protect its contents. Then, it must entice the recipient to open it. A great design is especially important to help with the latter because it doesn’t matter how great the […]

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Google Sweetens Ad Options For App Developers And Publishers

Google on Tuesday revealed two products at Google I/O designed to drive app downloads. The first is the ability to show app content in an ad. The second, for game developers, is called Google Play Instant and gives consumers the ability to try the game in an ad unit before downloading it. Read the blog... Continue reading »

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Ways You Can Benefit From Stock Photos

People like to look at visuals. They grab their attention and bring them in. One compelling image can be more successful than a detailed story. The old saying, “a picture is worth a thousand words,” still rings true to this […]

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Don’t Make These Rookie Mistakes When Designing a Logo for Your New Startup

Designing a great logo is an essential task for the owner of any new startup. It’s also a task that is filled with the potential for mistakes that could set your brand back in a costly way. When designing a […]

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How to Blend Furniture With Mosaics Without Disrupting a Space

If you have a passion for interior design, either as an amateur who is forever reinventing the look-and-feel of your home or as a professional who helps clients find a perfect aesthetic, you’ve probably been trying to figure out how […]

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Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The tool, called a consent management platform (CMP) in regulatory parlance, hasn’t been publicly released or... Continue reading »

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Meredith’s NewFront: It’s Time To Focus On The Data

Data was center stage Thursday at Meredith’s first NewFront since the acquisition of Time Inc. closed at the end of January. “We’re a data-driven organization,” its chief marketing and data officer, Alysia Borsa, told AdExchanger, referring to “the new Meredith,” where data informs everything from product to advertising to editorial. The women-focused media company, which... Continue reading »

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The New York Times Touts TV And Voice In NewFront Pitch

The New York Times is eyeing inroads into TV and emerging channels like voice search to confront the realities of the news business. “Publishers who’ve relied too heavily on social platforms and display advertising are in flux, but we built a $1 billion consumer business with 3.6 million subscribers across digital and print,” New York... Continue reading »

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