Thursday, May 3, 2018

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The tool, called a consent management platform (CMP) in regulatory parlance, hasn’t been publicly released or... Continue reading »

The post Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors appeared first on AdExchanger.



from AdExchanger https://ift.tt/2IaeFqB
via IFTTT

No comments:

Post a Comment