Friday, June 30, 2017

Podcast: BI Throws Its Weight Behind Ads.txt

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider's Jana Meron is a big booster of ads.txt, the new IAB-backed initiative that lets publishers easily broadcast a list of their authorized resellers via a small text file published directly to their servers. Shortly after the spec came out this spring, BI became... Continue reading »

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How To Make Your Graphic Design Come Alive Using Color [VIDEO]

Have you ever wondered what the world would be like without color? Colors not only make our world more fun and pleasing, they can also send important messages and evoke moods. That’s why they play a key role in design. […]

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As Google Rolls Out Its Attribution Tool, How Should Publishers Respond?

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes, CEO at Commerce Signals. A popular sports adage is “The best defense is a good offense.” That’s sensible advice for digital publishers in responding to Google Attribution. Historically, publishers used data on... Continue reading »

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Wednesday, June 28, 2017

10 Qualities of Successful Graphic Designers

For the first time in decades, creative fields are finally getting the attention they deserve. Gone is the era dominated by industries that required mostly logic and shunned artistry. Today, computers can do almost every kind of logical process. The […]

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Live Video Is About Branding – And Acquisition – For Publisher This Old House

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Live video is picking up steam, but because it takes extra resources to produce – and monetization is still nascent – it can be a tough tradeoff for premium publishers. Yet, with more consumer platforms, such as Facebook Live, testing new monetization tactics like mid-roll ads in live video, publishers are experimenting more aggressively with... Continue reading »

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Tuesday, June 27, 2017

Startup Acquired.io Aims To Rescue Mobile Devs From User Acquisition Excel Hell

AdExchanger |

The mobile ad industry is a fragmented mess of ad networks. Singapore-based mobile game publisher IGG (I Got Games), which has about 17 million monthly active users globally and spends multiple millions on performance-based user acquisition (UA) every month, works with 100 different networks at any given time. “It’s labor-intensive,” said Mark Zhang, IGG’s SVP... Continue reading »

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Damn Good Advice on Spec Work

There is an ongoing trend or practice in the designing industry these days that border on unethical and acceptable where creativity is concerned. Spec work has become an option for many who want their creative requirements done without too much […]

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Jet.com Courts Premium Publishers With Competitive Affiliate Rates

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Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege. Affiliate bucks often go to the more established players like Amazon or eBay. But in order to incentivize publishers to send traffic its... Continue reading »

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Monday, June 26, 2017

For Some Publishers, User Experience Trumps Revenue

AdExchanger |

Removing a bad ad unit can mean that publishers take a big revenue hit. The most intrusive ad units often please advertisers and drive large amounts of revenue. And a heavy ad load brings in more revenue per page view. So how do publishers balance the two? And when do they decide to pull the... Continue reading »

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Friday, June 23, 2017

20 Time Saving Photoshop Add-Ons You’ll Want to Get Your Hands On

Adobe Photoshop. The default tool almost every creative runs to when they need anything done. This is not surprising of course, knowing the magic the tool does to almost any project you work on. No matter how impossible a client […]

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Data Helps Dating App WeMeet Spark A Long-Term Relationship With Users

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The best-laid plans of app developers are often belied by the actions of actual users. When Guy Tal, CEO of Bel Media Group, an Israeli app publisher with around 100 gaming, social and utility applications, soft-launched Tinder-like Android dating app WeMeet, he and his team assumed users would be easily attracted to the service because... Continue reading »

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For Publishers, Anti-Fraud Measures Are The Best Defense Against Walled Gardens

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Hirsch, CEO at YellowHammer Media Group. The IAB Labs’ “ads.txt” initiative is one of several recently proposed solutions to minimize digital advertising fraud. Participating sellers, including supply-side platforms (SSPs) and publishers, would place... Continue reading »

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Thursday, June 22, 2017

Are Buyers Ready To Pull The Trigger On Ads.Txt?

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The public comment period for ads.txt, the initiative by IAB Tech Lab to cut down on domain-spoofed traffic, is now over. But are marketers, their agencies and DSPs ready to adopt? Yes and no. To be fair, it’s still quite early. Publishers are actively creating ads.txt files and DSPs are scanning them. The IAB Tech... Continue reading »

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Wednesday, June 21, 2017

50 Free Vintage Fonts for Your Design Toolbox

Vintage. You may have different reactions to the word. Some may think old and outdated, while others could interpret the word as classic and elegant. But when it comes to design, there is no doubt that vintage is a good […]

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Ad Platforms Should Collaborate On Brand Safety Standards

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Jon Burke, advertising lead at Automattic. Snapchat is the latest major publisher to go public with its brand safety partnerships. Prior to that, Facebook revealed that it would hire 3,000 new workers to focus on... Continue reading »

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Tuesday, June 20, 2017

Publishers Pen A New Playbook For The Platform Era

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Google AMP, Facebook Instant Articles, Snapchat: It’s enough to make a publisher’s head spin. With so many third-party distribution points, publishers need to be in constant test-and-learn mode. Yet too many fall into a trap of leaning too heavily on platforms – or not enough. When it comes to succeeding with platform distribution, half the... Continue reading »

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Mandala Creator Pro Lets You Create a Custom Mandala In Minutes

A mandala is a beautiful representation of the universe. Used as a spiritual and ritual symbol in Hinduism and Buddhism, mandalas are also a key part in meditation practices. If you like meditation – or you simply are looking for […]

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Friday, June 9, 2017

30 Typography Tools for The Modern Creative

Typography online has grown leaps and bounds over the years. Gone are the days when you had to choose between an ordinary-looking and an unsuitable-to-the-design font. But, although the methods relating to typography design have come a long way, font […]

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Monday, June 5, 2017

15 Charming Chalkboard Fonts for Your Next Project

This is a given – every designer should have go-to fonts, especially when it comes to themes commonly used. I’m not saying you should be using a single font for everything you design. But you should have a default font […]

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Friday, June 2, 2017

35 Charming Bakery Logo Design Ideas

Turning your hobby of baking into a business is a thrilling prospect and a challenging one. Like any other business, starting a bakery requires hard work and dedication. Before you achieve any degree of fame for your amazing sugar work, […]

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