Innovid Lets Brands Remix Their Interactive OTT Ads

The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements.... Continue reading »

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How to Create Your Own Cryptocurrency

Introduction Cryptocurrency has become more popular worldwide with each passing day. You would have definitely heard about Bitcoin. Ethereum is probably the second most popular digital token. Other virtual currencies like Ripple, Dogecoin and different alternative versions of the Bitcoin […]

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GDPR: Leveling The Playing Field Or Flattening Publishers?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ivan Ivanov, chief operating officer at PubGalaxy. The General Data Protection Regulation (GDPR) has positive intentions, aimed primarily at controlling the data practices of large corporations. Many hoped the regulation would begin to level the... Continue reading »

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Comic: In The Publisher's Kitchen

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad City (Part II) AdExchanger: Enter Malware (Part I) AdExchanger: Enter Malware (Part II) AdExchanger: Enter Malware (Part III) AdExchanger: Enter Malware (The Conclusion) AdExchanger: Angels And Startups AdExchanger: Rumble In Arbitrage Plaza... Continue reading »

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Publishers, Make Your Data Do More

In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16. Publishers are awash in audience and revenue data... Continue reading »

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Vox Misses Sales Goals; Global Ad Spending Holds Steady

The Plateau Problem Digital publisher Vox is set to miss its goal of $200 million in revenue this year by more than 15%, though it should still see double-digit growth over last year’s take of about $160 million, The Wall Street Journal reports. The issue came up at a board meeting last week amid investor... Continue reading »

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Top 10 Most Expensive Cars Of 2018 So Far

Today’s cars are so much more than modes of transportation. You can consider them pieces of “rolling art.” Rolling art that, to the wealthiest of the wealthy, means dropping a considerable amount of money in the most flamboyant (and spectacular) […]

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GDPR And Consent: Calm Before The Storm?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. A few days ago, I read an interesting exchange on Twitter. A well-respected newspaper editor-in-chief advocated for digital news being free, like the newspaper he had,... Continue reading »

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Publishers Can No Longer Take A Wait-And-See Approach To Connected TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets,... Continue reading »

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Google Ad Platforms Suffer Reporting Outage; Auto Industry Collides With Silicon Valley

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Google Coughs Google AdX’s publisher reporting has been having issues since the end of August. Three weeks later, those issues still have not been completely fixed. While system outages happen to everyone in tech, the length of this outage spurred grousing among publishers... Continue reading »

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Trivago Takes A Vacation From Manual Data Input With Datorama

Brands that run advanced analytics in-house know they aren’t just owning campaign measurement – they’ll have to mine data from scores, if not hundreds, of vendors, publishers and partners. Trivago’s marketing team was bogged down managing the sheer number of API plugins and rationalizing data from disparate sources. Across the advertising and analytics group, 40... Continue reading »

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What An Agency Can Teach A Publisher: Gallery Media Group CEO On Being Part Of VaynerX

A year and a half ago, Gary Vaynerchuk bought PureWow, bringing together an agency and publisher under one parent company called VaynerX. “We thought we were fast before the acquisition, but we are faster than ever before,” said Ryan Harwood, CEO of Gallery Media Group, which houses both PureWow and ONE37pm, a just-launched men’s lifestyle... Continue reading »

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Panoply Lays Off Editorial Staff In Transition To Focus On Tech

Panoply, the podcast network and technology company born from The Slate Group, is cutting ties with its editorial and direct sales business to focus on building podcast technology. The group has a podcast ad server called Megaphone, used by over 1,500 publishers, that dynamically inserts ads into shows. Last year, Panoply launched Megaphone Targeted Marketplace... Continue reading »

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The Voice Revolution: A Publisher’s Guide to Testing the Waters

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. In the publishing world, there’s a fine line between jumping the gun on an emerging distribution platform and being... Continue reading »

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Podcast Upfront 2018: Networks Get Numbers To Back Up Their Shows

  If there’s one takeaway from the IAB’s fourth annual Podcast Upfront in New York City on Thursday, it’s that richer measurement has made podcast advertising is more enticing to ad buyers. This year, Apple and Spotify began sharing more granular analytics with publishers, and the IAB released the 2.0 spec of its podcast measurement technical guidelines. “This... Continue reading »

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Podcast: Restoring Trust In Ad Tech

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. In the early days of sell-side platforms, publishers who were not 100% reliant on Google for yield optimization almost certainly worked with one of two competitors: Rubicon Project or PubMatic. They were like the Nadal and Federer of... Continue reading »

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AppLovin Acquires MAX In A Bid To Spur In-App Header Bidding Adoption

The in-app header bidding space is gathering momentum – but not fast enough for AppLovin. The mobile ad network has acquired MAX, a startup that came out of beta just over four months ago with a solution that helps app publishers get a fair shake on the open exchange, the company announced Wednesday. “There are... Continue reading »

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Google Misses Self-Imposed Deadline To Implement IAB Consent Framework

When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. But Google’s consent management solution, Funding Choices, is still not an IAB-registered consent management platform (CMP) and isn’t interoperable with many IAB members. And no new timeline has... Continue reading »

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5 Ways to Make Your Kitchen Stylish

You want to make a change to your home and to give it something of an update, a new look that you can enjoy for years to come. You want it to be stylish and aesthetically pleasing, naturally. One of […]

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