"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Nola Solomon, vice president, global programmatic and strategic partnerships, at Dailymotion. When connected TV (CTV) first came to the fore, brands typically drew from their discretionary test-and-learn budgets or they’d steal from established buckets,... Continue reading »
The post Publishers Can No Longer Take A Wait-And-See Approach To Connected TV appeared first on AdExchanger.
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