When GDPR took effect in May, Google told publishers and ad tech vendors it expected to implement the IAB Europe Transparency and Consent Framework (TCF) by August. But Google’s consent management solution, Funding Choices, is still not an IAB-registered consent management platform (CMP) and isn’t interoperable with many IAB members. And no new timeline has... Continue reading »
The post Google Misses Self-Imposed Deadline To Implement IAB Consent Framework appeared first on AdExchanger.
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