Accenture Interactive has made a sport of snapping up digital agencies and folding them into its organization, a strategy which has turned it into the largest digital agency group in the world, with revenues north of $4.4 billion. On Thursday, Accenture Interactive revealed it acquired MXM, the digital and CRM agency owned by magazine publisher... Continue reading »
The post Accenture Interactive Acquires Meredith Digital Agency MXM appeared first on AdExchanger.
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