Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes... Continue reading »
The post Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users appeared first on AdExchanger.
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