Friday, March 9, 2018

IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers

AdExchanger |

The IAB Europe GDPR working group released for public comment its framework to transmit data about user consent up the supply chain from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provide standards so publishers can collect different kinds of user consent... Continue reading »

The post IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers appeared first on AdExchanger.



from AdExchanger http://ift.tt/2tsCDaq
via IFTTT

No comments:

Post a Comment