As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues

AdExchanger |

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Adam Schenkel, vice president of programmatic at GumGum. The end of the fourth quarter and the start of Q1 are full of planning conversations with brands, agencies and publisher partners.... Continue reading »

The post As 2018 Gets Under Way, Digital Ad Execs Are Worried About These Five Issues appeared first on AdExchanger.

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