MoPub Is Working On Its Answer To In-App Header Bidding

AdExchanger |

In-app header bidding is coming to MoPub. On Tuesday, the Twitter-owned mobile ad exchange started testing an advanced bidding solution to replace the app ads waterfall with a unified auction. Roughly a dozen publishers are testing the solution. The closed beta test does not have a set end date. Until now, advertisers could buy MoPub... Continue reading »

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