“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Premesh Purayil, chief technology officer at Ranker. At the IAB’s recent annual leadership meeting, it seemed that advertisers and publishers were fond of saying, “first-party data is the new currency,” while all the vendors... Continue reading »
The post What Should Replace The Third-Party Cookie? It Depends On Who You Ask. appeared first on AdExchanger.
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